the age of ux
Joseph T. Paranteau
June 19th, 2007
Topics for Tonight
• About Me
• Why User Experience Matters
• Microsoft and UX?
• Designing Office and Vista 2007
Rich user experience, familiar tools
Development Tools, Enhanced productivity
Reporting, Analytics, Scorecarding
SOA & Business Process
Business Process Automation, SOA, Integration
Data Store, BI capability, DB Services
Infrastructure & Management Layer
Today’s Landscape – Why UX Matters
the ux lever
raises the bar
offers new market opportunities
provides operational efficiency and business insight
productivity tools for designers and
Microsoft Expression & Visual Studio
designers & developers can
streamline their collaboration
Consistent fast installation forplatform experiences
Deliver Cross browser, cross users
Introducingexperiencesgraphics, Windows & Mac
Stunning Microsoft Silverlight
Seemless, vector-based between
media, text, animation, and overlays
Silverlight in Advertising: Expandable banner
MULTIPLE PANELS AND/OR FLOATING ADS LAUNCH FROM A BANNER VIA CLICK,
MOUSEOVER OR AUTO-INITIATION.
microsoft ux continuum
ux as a business lever
ux skill set and assets
advance the business
across all touch points
UX Platform & Tooling Across All Touch Points
.net fx/wpf, scripting
media center, xbox windows office 12
html, mcml, wpf, directx
digital home office
web live, ie7, windows
asp.net ajax, “wpf/e”,
.net compact fx, “wpf/e” device web
vs web dev, expression
It starts with a clear sense of a mission.
It starts with the desire to be more than we are today.
A highly coveted brand.
A more skilled competitor.
A better partner.
A more profitable entity.
A more productive and enjoyable experience.
user‟s goals, expectations, mental model, emotional state, physical and cognitive
abilities | controls & widgets | user model | interaction model | data model |
concepts & abstractions | underlying system bits | aesthetics |
audio, tone & language of the text | the brand | physical
hardware & devices connected to the PC | content |
environment in which all this takes place |
More than just the User Interface.
It is the complete end-to-end interaction that
the user has with the product.
Vision, Strategy, Technology Bets
Research & Analysis
Design: Concept Demos, idea prototypes
Research: Field studies, Instrumented Version data,
ethnography, Contextual Inquiry
Concept Solutions, Requirements
Design: Problem analyses, sketches, schematics & flows, low-
fidelity prototypes, visual design direction
Research: focus groups, cognitive walk-through, instrumented
version, low-fidelity iterative testing
Iteration, Prototypes, Usability Testing,
Design: High-fidelity prototypes, „protospecs‟, visual specs,
final visual design, toolkit and guidelines
Research: lab testing, benchmarks (end to end, Beta)
Production, Fit & Finish, Bugs & Cuts
Design: Art work, last-minute changes, “cuts”, “nasty detail”-
Research: Benchmarks, comparative studies, field studies
Great user experience cannot be delivered
without customer feedback.
It does not matter how experienced a team you have,
how few concepts you’re employing, or how brilliant
and consistent your user model is:
Ultimately users need to be involved to give you
feedback on the user experience.
User Research – Quick Stats
• 3000+ users in 1:1 research or small group research during the making of Windows Vista
• Instrumentation data was gathered from 8000+ XP users
• 20,000+ users participating in instrumentation programs to gather usage and configuration
data and info through survey panels
• Tracking 150+ common tasks for ease of use in Windows Vista
• 50+ consumer families using beta since 2005 to give feedback on the day-to-day
• Families in 7 countries in field research (US, India, Japan, Mexico, Germany, Finland, Israel)
• Ethnographic research was conducted in Finland, Korea, Brazil, India, Russia, and US.
• Engaged with international enterprises to understand their baseline use of XP and monitor
improvements with Windows Vista as beta has been deployed
• For Living with Vista we have received close to 5000 comments from 50 families (US and
international) since the inception of the program at Beta 1 in August ‘05
Makes getting to what you need
Efficient and Easy
Makes getting the results you want in Windows more
Visual & Direct
Makes people feel great about their Experience;
creates a positive emotional connection
AERO aesthetic development
Smart, Meet Beautiful.
• “user want more functionality, but want it to be presented as less”
• “business is balancing the possibilities of design with the practicalities of reality”
• “the experience is not part of the product. the product is part of the experience”
• Windows Vista Developer Center
• Office as a Development Platform
• Windows Live
• Microsoft Visual Studio
• Microsoft Expression
• Other Developer Centers (.NET Framework 3.0, ASP.NET, etc.
• Microsoft Surface