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Online marketing with Conduit Communications

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A company profile: how Conduit Communications uses online marketing to help our clients' grow their business, plus a look at our portfolio of work done for clients in healthcare, property, beauty and wellbeing

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Online marketing with Conduit Communications

  1. 1. ONLINE MARKETING FOR BUSINESS PURE POWER
  2. 2. Image CONDUIT COMMUNICATIONS INTRODUCTION With strong roots in traditional marketing, Conduit Communications uses the power of online marketing to help our clients build their business faster. BRAND BUILDING ENGAGING NEW & OLD AUDIENCES CONVERTING LEADS TO BUSINESS
  3. 3. WHY USE US? 1 BENEFIT FROM YEARS OF EXPERIENCE INCLUDING KNOWLEDGE OF STRATEGIES THAT WORK FOR OTHER BUSINESSES 3 CONSTANTLY TRACKING NEW DEVELOPMENTS & TIPS IN MARKETING STAFF TRAINED IN DESIGN, EMAIL MARKETING, ONLINE MARKETING, COPYWRITING WITH ONGOING TRAINING 4 ACCESS TO OTHER SERVICE SUPPLIERS SUCH AS PRINTERS, PREMIUM GIFT SUPPLIERS, TRANSLATORS, ETC CONDUIT COMMUNICATIONS 2
  4. 4. STRATEGY TRAINING & CONSULTING ONLINE MARKETING DESIGN Analysis and planning CONDUIT COMMUNICATIONS Branding, brochures web design online graphics, newsletters ++ Social media marketing, online advertising (Facebook, Adwords) email marketing, content management and SEO Private and open workshops private training consulting OUR CAPABILITIES
  5. 5. EVALUATE YOUR MARKETING STRATEGY CREATE A MARKETING STRATEGY IMPLEMENT YOUR MARKETING OBJECTIVES CONDUIT COMMUNICATIONS 1 2 3 SITUATION ANALYSIS (review, SWOT) OBJECTIVES (big plans) STRATEGY (how) TACTICS (tools) CONTROL (analytics) ACTIONS (who, when) SOSTACTM MARKETING MODEL STRATEGY BASICS “If you can’t measure it, you can’t manage it.”
  6. 6. WHY – ONLINE MARKETING ENGAGE, EMPOWER, ENTERTAIN Engage with audiences using the many different media available to you, from video through webinars to email marketing. REACH FURTHER Leverage your company’s resources and reach new audiences through promotions, and organic reach. TARGETING & RELEVANCE Using keywords, interests, uploaded database matching, “lookalike” audiences you can be more relevant than ever before MEASURE & TRACK RESULTS Achieve better results sooner • A/B testing of email marketing subject lines • Test concepts, images, offers • Evaluate the quality of responses to determine the best on- and off line marketing strategies CONDUIT COMMUNICATIONS 1 2 3 4
  7. 7. HOW– ONLINE MARKETING CONDUIT COMMUNICATIONS ENGAGE Social media, advertising or search engines draw relevant prospects CONVERT On-site strategies convert browsers to followers with social media sharing, following, or signing up for offers, news, events, downloads, etc NURTURE Develop relationship until trust, understanding or the right time drives a sale or referral 1 2 3
  8. 8. • Branding (image and tone of voice) • Engaging and effective SEO websites • Newsletters and invitations • Powerpoint presentations • Social media cover pages • Images for posts on social media or on your blog • Landing pages for events, competitions, sign up • Advertising • Downloadable brochures • Event collateral CONDUIT COMMUNICATIONS ABOUT GRAPHIC DESIGN ENGAGING RELEVANT CREDIBLE CONSISTENT
  9. 9. CONDUIT COMMUNICATIONS PORTFOLIO Website JLL Proposals, guides, Powerpoint presentations, white papers and invitations
  10. 10. CONDUIT COMMUNICATIONS PORTFOLIO Staff microsite/bog and EDM, driving staff to microsite to “read more” CSR annual sports event Annual dinner design and collateral JLL Internal communications: staff blog, email newsletters, events, logo design. Logo design
  11. 11. CONDUIT COMMUNICATIONS PORTFOLIO HOLLYWOOD HAIR Website, email newsletters, advertising campaigns on Facebook and Adwords, Facebook competitions, price lists, brochures, etc
  12. 12. CONDUIT COMMUNICATIONS PORTFOLIO RESORTIQUE Branding, social media marketing
  13. 13. CONDUIT COMMUNICATIONS PORTFOLIO THE HENLEY GROUP Email marketing – market updates and invitations to talks and events. Microsite – above right – serves as resource hub Promotional items Event marketing – support for events including branded prize rosettes and branded wine glass tags Brochures and white papers – downloadable and printed
  14. 14. CONDUIT COMMUNICATIONS PORTFOLIO AUTHENTIQUES Facebook advertising, email marketing and downloadable PDF brochure for sharing with media, on other social media platforms.
  15. 15. CONDUIT COMMUNICATIONS PORTFOLIO HEALTHCARE & WELLBEING Annerley – The Midwives’ Clinic; The Body Group, Youth Diabetes Action (not shown: previous clients - Sutherland Chan Clinical Massage, Holistic Central)
  16. 16. CONDUIT COMMUNICATIONS PORTFOLIO PROPERTY/INTERIORS Zekkei Properties website CLESTRA International newsletters (print and electronic)
  17. 17. Most importantly they have become an extended arm of my marcom team and I can rely on her and her team for quality driven, creative projects.… Jo Soo, Head of Marketing & Communications, JLL HK and Macau They are always willing to take time to really listen, provide feed back, and make suggestions.…you feel reassured and confident that you’ll be happy with the final outcome. Jane Archibald, Director, KG Group (Kids’ Gallery, Star English Schools, Mills International Preschools) Katie has always understood our needs, and captured the right ideas to achieve always outstanding work. I will definitely recommend Katie! Paul Levy, Vice President International Sales and Marketing, CLESTRA HAUSERMAN … the communication is excellent. I don’t have to repeat myself or explain things over and over, in business time is money so someone that can quickly be on the same page is a great asset. Ceri Silk, Owner & Founder Glow Spa CONDUIT COMMUNICATIONS WHAT OUR CLIENTS SAY
  18. 18. THANK YOU The work shown is just a snapshot of what we do. Please contact us to see how we can help you reach new audiences, and nurture and grow your current contact base. CONDUIT COMMUNICATIONS CALL 2858 6751 EMAIL katie@conduitcomms.com

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