Gastcollege hanzehogeschool

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Gastcollege hanzehogeschool

  1. 1. We create great customer experiences by designing less.
  2. 2. Question... Question: What’s the most used functionality of the Internet? Stefan Wobben & Henk Wijnholds
  3. 3. Back-button Stefan Wobben & Henk Wijnholds
  4. 4. Terms and conditions? *WTF?@!* Stefan Wobben & Henk Wijnholds
  5. 5. Eehrr, aha! Stefan Wobben & Henk Wijnholds
  6. 6. Aaargh! Stefan Wobben & Henk Wijnholds
  7. 7. Press the button? Stefan Wobben & Henk Wijnholds
  8. 8. Okay... Stefan Wobben & Henk Wijnholds
  9. 9. Technology frustrates Stefan Wobben & Henk Wijnholds
  10. 10. Conversion Stefan Wobben & Henk Wijnholds
  11. 11. Delight your customers Stefan Wobben & Henk Wijnholds
  12. 12. Persuasion and MBTI Stefan Wobben & Henk Wijnholds
  13. 13. M C S H
  14. 14. Design challenge Increase ticket sales on a cinema website. Stefan Wobben & Henk Wijnholds
  15. 15. We need lots of ideas • An idea costs nearly nothing • More chance of finding the best idea • It helps others coming up with ideas Stefan Wobben & Henk Wijnholds
  16. 16. Visualize your ideas • Visual cues are better understandable • Visual cues are stickier • Visual cues are easier to find back Stefan Wobben & Henk Wijnholds
  17. 17. Sketching: everyone can do it Stefan Wobben & Henk Wijnholds
  18. 18. Sketching: everyone can do it Stefan Wobben & Henk Wijnholds
  19. 19. Sketching: everyone can do it Stefan Wobben & Henk Wijnholds
  20. 20. Sketching: everyone can do it Stefan Wobben & Henk Wijnholds
  21. 21. Yes you can! Stefan Wobben & Henk Wijnholds
  22. 22. Share your ideas early and often Photo by: Ram Yoga Stefan Wobben & Henk Wijnholds
  23. 23. Outside the box? Stefan Wobben & Henk Wijnholds
  24. 24. Question... How about we asked you to come up with an idea for a new succesful company within 20 minutes. Very difficult isn’t it. Stefan Wobben & Henk Wijnholds
  25. 25. Another question... Source: Harvard Business Review What do Lego, Häagen-Dazs and Spiderman have in common? Stefan Wobben & Henk Wijnholds
  26. 26. Their solutions Source: Harvard Business Review They all have the same business-idea “Make a children-product interesting for adults.” Stefan Wobben & Henk Wijnholds
  27. 27. You can do this! Source: Harvard Business Review Fifteen more products with the same philosophy Stefan Wobben & Henk Wijnholds
  28. 28. Inside boxes Stefan Wobben & Henk Wijnholds
  29. 29. MBTI sketching framework C S M H Stefan Wobben & Henk Wijnholds
  30. 30. Diverge and converge Stefan Wobben & Henk Wijnholds
  31. 31. Design principles • We’re a cinema! • It’s all about Hollywood • We are entertainment • It has to be simple Stefan Wobben & Henk Wijnholds
  32. 32. Design challenge Increase ticket sales on a cinema website. Stefan Wobben & Henk Wijnholds
  33. 33. Brainstorm rules • Bad ideas don’t exist • Focus on the challenge • Keep the momentum going • Show and tell. Stefan Wobben & Henk Wijnholds

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