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IAB Digital Morning 2015 - Inclusão do Mobile na Estratégia de um Cliente - Eduardo Fleury ( Grupo Minha Vida)

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Evento realizado no Rio de Janeiro em 06/04/2015. Eduardo Fleury ( Grupo Minha Vida) palestra no painel: Inclusão do mobile na estratégia de um cliente

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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IAB Digital Morning 2015 - Inclusão do Mobile na Estratégia de um Cliente - Eduardo Fleury ( Grupo Minha Vida)

  1. 1. FOTO DO PALESTRANTE EDUARDO FLEURY GRUPO MINHAVIDA.COM.BR
  2. 2. INCLUSÃO DO MOBILE NA ESTRATÉGIA DE UM CLIENTE ALGUNS PONTOS IMPORTANTES
  3. 3. AGENDA 1.  MOBILE READY 2.  FRAMEWORK: PRESENÇA • FERRAMENTA • EXPERIÊNCIA 3.  MOBILE SITE X MOBILE APP 4.  DESAFIOS
  4. 4. 1. MOBILE READY CONSUMIDOR • 59 milhões de pessoas na “web mobile”; • % da audiência “mobile only”. CONTEÚDOS • Mobile responsivo mais presente; • Produtos “mais mobile” e menos deskop. MARCAS • Mobile Index*: •  Segmento •  Tempo •  Integração • + Mobile sites; • Outros “Destinos” mobile friendly. *Fonte:  Mobile  Index  Pontomobi  &  Proxxima,  Dezembro  2014  •  Base:  350  marcas  (275  anunciantes  Meio&Mensagem  +  anunciantes  “deskop”)  
  5. 5. 2. FRAMEWORK PRESENÇA   FERRAMENTA   EXPERIÊNCIA  
  6. 6. 3. MOBILE SITE X MOBILE APP MOBILE SITE + MOBILE APP
  7. 7. DESAFIOS
  8. 8. DESAFIO PRESENÇA
  9. 9. DESAFIO FERRAMENTA
  10. 10. DESAFIO EXPERIÊNCIA
  11. 11. MEXICO: (El Ojo 2013, Shortlist) Banorte: Safe  driving  miles
  12. 12. OBRIGADO EDUARDO.FLEURY@MINHAVIDA.COM.BR @DUDAFLEURY CEL: 11 9 9139-3311

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