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IAB Digital Morning 2015 - Digital Mindset - Alexander Greif (Citroën)

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Evento realizado no Rio de Janeiro em 06/04/2015. Alexander Greif palestra no painel: Como mudei meu mindset e passei a pensar de forma integrada?

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IAB Digital Morning 2015 - Digital Mindset - Alexander Greif (Citroën)

  1. 1. ALEXANDER GREIFCITROËN DO BRASIL
  2. 2. DIGITAL MINDSETDIGITAL SOBRE RODAS
  3. 3. Crise vs Mudança PORQUE MUDAMOS ? Perfil Target Processo de Compra Conteúdo/Midia 80% Marca/Modelo 7 p/ 1 Visitas 3o Search 70% Youtube X TV 72% E-mail 66% Mudam 10K Prospects 43% Evitam CE´s 50% Cut Off 2% SOM 0 BEP 2 Canais # Códigos 5 p/ 10 Meios Social Source: NCBuyer 2014 / Nielsen France / Google Brasil Think Auto 2014 / DBM Citroën
  4. 4. Agência O QUE FOI NECESSÁRIO ? 1 Equipe 1 p/ 3 Métricas Leads & Reach Tech GDO Rede SAC Creative On Cluster C3/C4L4hsVendedo r Source: DBM Citroën
  5. 5. ALEXANDER GREIFCITROËN DO BRASIL ALEXANDER.GREIFPRUDENCIO@CITROEN.COM

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