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ADTECH&DATA - CENARIO PROGRAMATICO NO BRASIL

Emmanuel Martins (Google)
Cristiano Nobrega (tail Target)

ADTECH&DATA - CENARIO PROGRAMATICO NO BRASIL

  1. 1. 2011 2012 2014 20152013 Advertisers Publishers Buy Side Platforms, Hybrids Pure players (e-tailers, OTAs) Brandactional players (auto, finance, airlines) Brand players (CPG, beverages) Retargeters DSPs Ad Exchanges SSPs Trading desks Ad Networks Sell Side Platforms Long Tail Grandes Publishers (open auction) Grandes Publishers (preferred deals) Grandes Publishers (garantido) MERCADO BRASILEIRO DMPs DE PROGRAMÁTICO ESTÁ MATURANDO RÁPIDO

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