Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Analyze Competitor's Websites

4,906 views

Published on

Tips to analyze your competitor's websites and use the information to improve your ranking.

Published in: Self Improvement
  • Be the first to comment

Analyze Competitor's Websites

  1. 1. How to Analyze Competing Sites www.comstar.biz - 262-953-6000
  2. 2. 2009 Reality Check <ul><li>Nearly every business has a site </li></ul><ul><li>Gap is narrowing online </li></ul><ul><li>Competition is increasing </li></ul><ul><li>Your Need to Monitor Competitor’s </li></ul><ul><li>Online Strategies! </li></ul>
  3. 3. Check Site Popularity <ul><li>Free Tool at www.alexa.com </li></ul><ul><li>Purpose: See popularity of your site vs competition </li></ul><ul><li>To Use: Type in URL under traffic rankings & record statistics </li></ul><ul><li>Meaning: If competitors have lower ranking number = they are getting more traffic than you </li></ul>
  4. 4. Test Organic Ranking <ul><li>Conduct 3 Google Searches </li></ul><ul><li>Purpose: see who has higher ranking with relevant keywords </li></ul><ul><li>To Use: think like a customer, use phrases, no industry jargon </li></ul><ul><li>Meaning: if you are not on page one but competitors are = spend time and/or $ improving </li></ul>
  5. 5. Find Keyword List <ul><li>Purpose: Gain list of competitors keywords! </li></ul><ul><li>To Use: At competitor’s homepage right click and select “View Page Source” </li></ul><ul><li>Meaning: Look for Meta Tag labeled “Keywords” and list is after. Try targeting those for your business as well. </li></ul><ul><li>Example on next slide </li></ul>
  6. 6. Find Keyword Example
  7. 7. View Important Links <ul><li>Purpose: # of relevant links pointing to a site can increase ranking! </li></ul><ul><li>To Use: Go to www.linkpopularity.com and type in URL of competitor to generate reports. </li></ul><ul><li>Meaning: Get some ideas of sites you could try to get linking to. Must be relevant! </li></ul>
  8. 8. Analyze Their Website <ul><li>Check copyright date at page bottom – anything over 2 years is old </li></ul><ul><li>Check news items – anything over 6 months is not news </li></ul><ul><li>Visitors will click off a site if they feel content is old. Do NOT waste their time! </li></ul>
  9. 9. Improve Your Strategy <ul><li>Use Information to: </li></ul><ul><li>Give visitors what they really want </li></ul><ul><li>Improve your ranking </li></ul>
  10. 10. What To Do Next if Poor Results <ul><li>Get help with improving tags, content, or adding a blog to try and increase ranking. </li></ul><ul><li>Discuss if additional keywords should be added to homepage. If yes, rewrite text to include. </li></ul><ul><li>Try to get additional links to your site. Perhaps write an article with a relevant source such as ezine to help ranking. </li></ul><ul><li>Change your copyright date to current year after making updates. </li></ul><ul><li>Get rid of news articles on site over six months old. </li></ul>
  11. 11. Want More Tips? <ul><li>Visit our blog: </li></ul><ul><li>www.comstar.info </li></ul>

×