The fitness and health device market continues to take off as more and more people discover the benefits of managing their own wellbeing. It’s also experiencing growing pains as companies try to find the sweet spot between their products and the services that support them. This requires thinking beyond the devices themselves, and designing experiences that engage people in managing their own health.
More than a few of us at Comrade are health nuts, so our work in this space is driven by a heartfelt desire for quality experiences that improve people’s lives. Read on for our advice on what device makers can do to differentiate themselves through great experiences.