CompTIA 3Q Research Round-Up


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Get a quick overview of the latest stats and trends for the IT channel involving cloud computing, retail technology and Big Data.

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CompTIA 3Q Research Round-Up

  1. 1. CompTIA Research RoundupTim Herbert, VP Research & Market Intelligence September 2012
  2. 2. Who We Are | What We Do Education Advocacy Certification Philanthropy
  3. 3. The CompTIA Research and Intelligence Portfolio Technology Focused Research Market Vertical Focused Research ✓  Security ✓  Retail Sector ✓  Mobility ✓  Education Sector ✓  Social Media Use in the Enterprise ✓  Government Sector ✓  Unified Communications and Collaboration ✓  Legal Services Sector ✓  Big Data / Storage ✓  SMB Market ✓  Cloud Computing ✓  UK SME Market ✓  Green IT ✓  Healthcare Sector ✓  IPv6 Channel Focused Research Workforce, Policy and Business Research ✓  State of Channel Partner Programs ✓  State of IT Skills Gaps ✓  Managed IT Services ✓  Youth Opinions of Careers in IT ✓ ✓  2012 IT Industry Outlook  Managed Print Services ✓  Cloud Computing ✓  Quarterly Business Confidence Index ✓  Partnering Trends: Telecom and IT Channels ✓  Employer Perceptions of IT Certifications ✓  Operational Efficiency Whitepaper ✓  Tax Policy Issues ✓  Business Transformation Whitepaper ✓  The Presidential Election and Tech Policy Issues ✓  Warranty Fraud
  4. 4. On Tap for Today Part 1: Big Data Part 2: Retail Sector Part 3: Cloud
  5. 5. The Big Picture U.S. IT Industry Business Confidence Index 64  Will the pattern of 62 Confidence Rating | 100=Highest Rating volatility continue? 60 58  IT Industry has held up 56 relatively well thanks to 54 innovation 52 50  CompTIA 2012 industry forecast of 4.0% still on 48 track 46 44  IT execs most concerned about demand, margins and paralysis Source: CompTIA 2012 IT Industry Outlook | Quarterly Business Confidence Index
  6. 6. Part 1: Big Data
  7. 7. Where to Start with the Topic of Big Data?  Volume of world’s data doubling every two years (source: IDC); data now measured in zettabytes  Unstructured data accounts for 90% of the digital universe (source: IDC)  Data increasingly important to businesses of all types (net 87% important rating)  Two-thirds of executives agree to the statement, “If we could harness all of our data, wed be a much stronger business”
  8. 8. Silos Reduce Data Utility for Many Businesses Degree of Data Silos Top 5 Consequences of Ineffectively Managing/Using DataLittle or No High Data Silos Degree of 1. Wasted time that could have Data Silos been spent in other areas of the 16% business 28% 2. Inefficient or slow decision- making / Lack of agility 3. Internal confusion over priorities 4. Reduced margins due to 56% operational inefficiencies Moderate Degree of 5. Inability to effectively assess Data Silos staff performance
  9. 9. A Framework for Defining Big Data Big Data Definition End User Familiarity with A volume, velocity and variety of data that the Concept of Big Data exceeds an organization’s storage or compute capacity for accurate and timely decision- Familiar making. (NET) 37% 63% Unfamiliar (NET)
  10. 10. Assessing How Companies Feel About TheirData Capabilities 1 Currently Doing Well 1. Providing remote or mobile access to corporate data 2. Tracking/analyzing website traffic patterns 3. Search capabilities across organizations entire universe of data 4. Real-time analysis of incoming data 5. Assessing email marketing campaign effectiveness 2 Needs Work 1. Assessing email marketing campaign effectiveness 2. Customer profiling and segmentation analysis 3. Real-time analysis of incoming data 4. Predictive analytics to forecast sales and other trends 5. Metrics and Key Performance Indicators (KPIs) 3 Not Doing, But Want to Start 1. Pattern recognition 2. Data visualizations 3. Relationship analysis and testing (e.g. correlations, A/B testing) 4. Search capabilities across organizations entire universe of data 5. Providing remote or mobile access to corporate data
  11. 11. Meeting Tomorrow’s Data Storage Needs Virtualization or deduplication strategies to better utilize existing servers or storage 46% solutions Deploy more on-premise storage solutions 40% Use extra capacity on existing servers or storage solutions 37% Increase usage of cloud-based storage solutions already deployed 28% Only 1 in 3 businesses Begin using a new cloud-based storage solution 19% report having a comprehensive BC/DR plan in place. Source: CompTIA’s Big Data Insights & Opportunities study Base: 500 U.S. business and IT executives (aka end users)
  12. 12. IT Firms Begin to Build Out Their Big Data Offerings Currently offering to customers Plan to begin offering over next 12 months Big Data Application Deployment 31% or Integration services 12% 28% Big Data Consulting or Advisory services 14% Big Data Analytics (e.g. business 27% intelligence, predictive analytics) 9% Big Data Collection (e.g. facilitating the 26% efficient collection of streams of data) 11% 25% Big Data Storage and Management 12% Source: CompTIA’s Big Data Insights & Opportunities study Base: 435 U.S. IT companies
  13. 13. Big Data’s Long-term Outlook MostlyPromising, but Some IT Firms See ManyUnknowns Big Data Hyped at Appropriate Level Big Data Currently Over-Hyped 30% 39% 24% 7% Hyped at the Hyped at the Over-hyped; Over-hyped; appropriate level; appropriate level; long-term long-term long-term outlook long-term outlook outlook still outlook very still unknown very promising unknown promising Source: CompTIA’s Big Data Insights & Opportunities study Base: 400 U.S. IT firms
  14. 14. Part 2: The Retail Sector
  15. 15. Vertical Market Analysis: The Retail Sector  It’s a big space!  Historically, retail has been under- invested in technology, but that may be changing  Innovation in many areas
  16. 16. What Keeps Retailers Awake at Night? 1 Finding/implementing more effective marketing strategies 2 Reducing costs/overhead 3 Improving staff productivity and capabilities Better leveraging technology to improve 4 customer engagement and sales efficiency 5 Enhancing or refreshing product lines Source: CompTIA’s Retailer Technology Adoption Trends study Base: 500 U.S. retailers
  17. 17. And, What May Help Them Sleep Better?
  18. 18. Digital Signage – Not There Yet, but On Its Way % Digital Signage Use or Capability 71% Sales or promotional announcements 46% Photo display (e.g. images of customers using various products) 38% Custom videos (e.g. tutorials, advice, customer testimonials, etc.) 35% Internet connectivity (e.g. to display store website, Facebook page, etc.) 31% Real-time product info (e.g. inventory quantities, product shipment dates, etc.) 30% Entertainment (e.g. TV or movie) to keep kids or others occupied while shopping 30% Touch screen display that allows customers to directly engage with the display 25% Product reviews from customers or third parties (e.g. Amazon, etc.) 18% App-enabled Source: CompTIA’s Retailer Technology Adoption Trends study Base: 500 U.S. retailers
  19. 19. Technology Changes the Nature of Payment Direct sales via own website, using 47% online processing and payment 20% Accept orders via website 45% that are processed offline 18% Alternative POS payment 30% processing, i.e. Square, PayPal 17% Direct sales via a third party 24% website, i.e. eBay, Amazon, Etsy 15% 19% Self-service, in-store kiosk 15% Currently In Place Mobile checkout via payment- 13% Plan to Deploy/ Adopt enabled smartphones or tablets 19% Source: CompTIA’s Retailer Technology Adoption Trends study Base: 500 U.S. retailers
  20. 20. Retailers Rely Heavily on Email and Facebookfor Customer Engagement Facebook page geared toward 65% customer engagement 15% 62% Email-based marketing campaigns 20% Digital customer loyalty 31% program (app-based) 27% Blog geared towards 30% customer engagement 23% QR codes used in 25% marketing material 26% Currently Utilizing Geo-location initiative, 21% Planning to Use e.g. Foursquare 28% Social coupon initiative, 18% e.g. Groupon 24% Source: CompTIA’s Retailer Technology Adoption Trends study Base: 500 U.S. retailers
  21. 21. Managed Services May Be a Good Fit for ManyRetailers, but Awareness is Low Rating of Interest in the Concept Aspects of Managed IT Services of Managed IT Services Most Appealing to Retailers 40% 1. Consistent and reliable IT operations 2. Lower total IT costs 23% 26% 3. More technical expertise Very 8% Interested 4. Better security / loss prevention 28% 5. Proactive approach to IT fixes, maintenance, etc. 17% 18% Interested 6. Greater staff productivity due to less IT downtime NET Neutral NET 7. Greater capacity to manage peak busy Uninterested Interest times (e.g. holiday season) Source: CompTIA’s Retailer Technology Adoption Trends study Base: 500 U.S. retailers
  22. 22. Part 3: The Cloud
  23. 23. Connecting the Dots: The Maturing Cloud
  24. 24. Cloud-Driven Changes Alter IT Departments Change to existing IT policy/procedure 57% New policy/procedure for cloud use 55% Adapted monitoring/management tools 44% Restructured IT department 33% New monitoring/management tools 29% Contracted with outside company 21% (e.g. IT solution provider) Reduction in number of IT staff 20% Source: CompTIA’s 3rd Annual Trends in Cloud Computing study Base: 415 U.S. IT or Business executives (aka end users) using cloud solutions
  25. 25. Cloud Procurement and Its Impact on theIT-LOB Relationship Involvement of IT Team in Cloud-Related Needs/Incidents Cloud Procurement Requiring IT Team to Step In Approved Consulted without  Cloud solution not working as expected procurement 0 final approval  Cloud solution required integration with other business systems 48%  Cloud solution went down/unavailable 39%  Security breach/data leak associated with cloud solution 13% Only informed/ Not involved Source: CompTIA’s 3rd Annual Trends in Cloud Computing study Base: 415 U.S. IT or Business executives (aka end users) using cloud solutions
  26. 26. Cloud Continues to Re-Make the Channel 2012 34% Both sell and use cloud solutions 2011 41% 2010 15% 36% Sell cloud services, but dont use internally 30% 22% 17% End user of cloud only 16% 22% 14% Not involved in cloud 13% 42% Source: CompTIA’s 3rd Annual Trends in Cloud Computing study Base: 279 U.S. IT channel partners
  27. 27. New Revenue Opportunities | Working to OffsetCosts and Challenges Top 3 Service Attach Opportunities Top Costs/Challenges in Garnered from Cloud Engagements Cloud Transitioning 1. Time/cost for training 2. Start-up investment (e.g. Integration 54% tools, technology, marketing , etc.) 3. Transition costs (including Pre- and post-sales opportunity costs) 48% consulting 4. Evaluating cloud vendors Vertical 44% customization
  28. 28. Want to know more?As the voice of the IT industry, CompTIA hashundreds of tools, market intelligence reports and comptia.orgtraining programs to help IT channelorganizations grow their business througheducation, certification, advocacy andphilanthropy.Check it out at