Attracting thousands or even millions of Twitter and Google+ followers, Facebook fans and Youtube subscribers is great. People like our content, comment on it, retweet and share it – but in the end, what does it all mean to the business? Even today, very few companies really understand the contribution of social media channels.
Luckily, an important part of that answer might not be half as complicated as you would expect. In this complimentary CMO guide, we’ll look at:
- What all of these fans, followers, likes, retweets and comments really mean to the business.
- The two types of metrics that should be monitored.
- Calculating the economic value of your social media efforts.
- The importance of gathering cross-channel data and avoiding data silo’s.
By the end of the document you’ll have four actionable metrics to look at and a clear sense of what to do next with these new insights. We also discuss a critical mistake most companies today make when it comes to measuring the impact of their digital marketing efforts and how to avoid it.
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