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Eric Salama

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Eric Salama

  1. 1. DIGITAL CONNECTIONS 2011 – 19/09/2011
  2. 2. FOR OUR CLIENTS <ul><li>44M active users in UK </li></ul><ul><li>7.2% of UK GDP </li></ul><ul><li>24% of Media Spend </li></ul>New data: John Lewis stores like for likes were up by 1%, and would have been down 3.6% if not for +27% increase in online sales.
  3. 3. FOR ME
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  5. 5. WITH DIGITAL: TOO MANY SOURCES (BELOW IS JUST ONLINE VIDEO SOURCES)
  6. 6. STRENTHEN INITIATIVES FOR DEPLOYMENT EVALUATION FUTURE FUTURE FUTURE INNOVATE / CO-CREATE SENSE & RESPOND RESOURCES REQUIRED CONSUMER INTERACTIONS
  7. 7. <ul><li>100% in 6 months time </li></ul><ul><li>or </li></ul><ul><li>80% now </li></ul>.
  8. 8. INSIGHTS what? why? when delivered? to whom?
  9. 9. KANTAR’S APPROACH COLLECT roll out platforms, leverage what you have and collect when you need to CONNECT online and offline, behavior and attitudes, cause and effect SPEED get good insights faster, recognise that some insights are only of value now
  10. 10. RAPIDVIEW: KANTAR MEDIA RPD WORLDWIDE Kantar Media ▪ All rights reserved ▪ 2009 USA Oceanic Time Warner 200,000 homes, launched 2005 USA Charter LA 300,000 homes Launched 2006 DIRECTView 100,00 homes launched 2009 DirecTV Advanced Services Launched 2007 ROVI launched 2010 UK SkyView Panel 40,000 homes Launched 2005 South Africa 4,000 Multichoice homes Launched 2010 Australia 10,000 Foxtel/Austar homes Launched 2010 New Zealand 6,500 Sky homes Launched 2006
  11. 11. LEADER IN CONSUMER & SHOPPER BEHAVIOUR KNOWLEDGE <ul><li>LARGEST GLOBAL FOOTPRINT </li></ul>Brazil Mexico China India Indonesia
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  15. 15. Decision Track
  16. 16. DIGITAL CONNECTIONS 2011 – 19/09/2011

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