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Our journey towards ‘getting digital’ Charlie Hiscocks Group Director for Integrated Activation SABMiller plc 19.09.11
 
Footsie top 20, $28billion revenues,  70,000 employees, selling in 75+countries
 
The most local of the global brewers <ul><li>“ If SABMiller did everywhere , what SABMiller does brilliantly somewhere …. ...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
<ul><li>“  Marketing is that function of the organisation that can keep in constant touch with the organisations consumers...
From “digital strategy ” To strategy for “winning in a digitally enabled world”
Winning in a digitally-enabled world
Winning in a digitally-enabled world  Culture
Winning  in a digitally-enabled world  Culture Technical standards/platforms
Winning in a digitally-enabled world  Culture Education Technical standards/platforms
Winning  in a digitally-enabled world  Culture Education Technical standards/platforms Recognition and sharing
 
 
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Charlie Hiscocks: Our Journey Towards Getting Digital

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Charlie Hiscocks: Our Journey Towards Getting Digital

  1. 1. Our journey towards ‘getting digital’ Charlie Hiscocks Group Director for Integrated Activation SABMiller plc 19.09.11
  2. 3. Footsie top 20, $28billion revenues, 70,000 employees, selling in 75+countries
  3. 5. The most local of the global brewers <ul><li>“ If SABMiller did everywhere , what SABMiller does brilliantly somewhere …. “ </li></ul><ul><li>Nick Fell </li></ul><ul><li>SABMiller group CMO </li></ul>
  4. 20. <ul><li>“ Marketing is that function of the organisation that can keep in constant touch with the organisations consumers, read their needs, develop “products” that meet their needs and build a programme of communications to express the organisations purposes ” </li></ul><ul><li>Kotler+ Levey 1969 </li></ul>
  5. 21. From “digital strategy ” To strategy for “winning in a digitally enabled world”
  6. 22. Winning in a digitally-enabled world
  7. 23. Winning in a digitally-enabled world Culture
  8. 24. Winning in a digitally-enabled world Culture Technical standards/platforms
  9. 25. Winning in a digitally-enabled world Culture Education Technical standards/platforms
  10. 26. Winning in a digitally-enabled world Culture Education Technical standards/platforms Recognition and sharing
  11. 29. Driver wanted

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