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3 Tools for Targeting Your Display Advertising

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Compete's Webinar 4/19/2012

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3 Tools for Targeting Your Display Advertising

  1. 1. 3 Tools for Targeting Your Display Advertising How to build better media plans with the help of 2 million online consumers April 2011w w w . c o m p e t e . c o m
  2. 2. Today’s presenters • Alina Motienko, Director of Media Product Development, Engineering at Compete • Alyssa Maine, Marketing Coordinator, Marketing at Compete2 w w w . c o m p e t e . c o m
  3. 3. Webinar logistics • Today’s webinar will be recorded. You will be emailed a link. • Please enter your questions in the Questions box. We will answer as many as possible at the end. • If you have technical difficulties, try logging back in or use a different browser3 w w w . c o m p e t e . c o m
  4. 4. Agenda • Webinar (25-30 min) • Who is Compete? • What tools media planners have at their disposal today • How to advance beyond broad, demo-based media planning by using a map of 2 million consumers’ online behavior • A demonstration of the Compete Media Planner • Q&A (10-15 min)4 w w w . c o m p e t e . c o m
  5. 5. Introduction to Compete • Founded in 2000, joined WPP/Kantar in 2008 • Passionate about understanding consumers to inspire great marketing • Fastest-growing operating company within Kantar in terms of revenue and new customer growth • World-class advertiser, agency and media clients • Strategic partnerships to enable marketing optimization and provide holistic view of consumers • Leading the creation of a global, multi-screen, single-source consumer-panel with Lightspeed Research for WPP5 w w w . c o m p e t e . c o m
  6. 6. The media planning challenge: You market to some people who will never be your customers. Meanwhile, you never reach all the people who could be your customers. How can you better reach the right consumers, efficiently?6 w w w . c o m p e t e . c o m
  7. 7. When buying media, what is your leading consideration?7 w w w . c o m p e t e . c o m
  8. 8. Old-School Planning8 w w w . c o m p e t e . c o m
  9. 9. Two typical planning targets: “P&Gs target audience objective for its Fusion shaving system was men 18-40 years old” “The targets are: Women 35+ with kids ages 6- 17; Women 35+ with kids; Women with kids”9 w w w . c o m p e t e . c o m
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  11. 11. Old-school targeting: not dead yet11 w w w . c o m p e t e . c o m
  12. 12. New-School Targeting12 w w w . c o m p e t e . c o m
  13. 13. Have you ever bought a ‘target’ audience through an ad network?13 w w w . c o m p e t e . c o m
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  19. 19. http://tags.bluekai.com/registry19 w w w . c o m p e t e . c o m
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  21. 21. New-school targeting: more pros than cons21 w w w . c o m p e t e . c o m
  22. 22. Audience Discovery Compete Media Planner22 w w w . c o m p e t e . c o m
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  24. 24. Let’s recap what we learned • Old-school methods still have a place in media planning • Audience targeting provides new options for planners & sellers • CMP enables a hands-on, transparent approach to audience targeting24 w w w . c o m p e t e . c o m
  25. 25. Questions?25 w w w . c o m p e t e . c o m
  26. 26. Thank you… Alyssa Maine Alina Motienko Marketing Coordinator, Director , Media Product Marketing Development 617-933-5754 617-933-5625 amaine@compete.com amotienko@compete.com www.compete.com www.compete.com26 w w w . c o m p e t e . c o m

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