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Using Content Marketing to Drive Acquisition<br />Chris Baggott<br />CEO/Co-founder<br />Compendium	<br />chris@compendium...
2<br />National customer base of over 300 clients<br />
80% of all blog traffic comes from a “first time visitor”<br />Hi!<br />I’m New Here<br />
Travel, Tweets and Trends<br />Key Findings from Study – People Visit 22 Online Places Before Booking<br />What it means t...
Dunbar Circle<br />“Put differently, people who are members of online social networks are not so much networking as they a...
Old Way:  Customers might post on Trip Advisor<br />
Traffic Following Reminder Email<br />
Blog Only<br />
Average Click Through Rate of 16%<br />
Questions?<br />Chris Baggott<br />CEO/Co-founder<br />Compendium	<br />chris@compendium.com<br />@chrisbaggott<br />
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Using Content Marketing to Drive Acquisition

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With content marketing clearly solidified into vocabulary, it’s important that marketers finally cut through the fluff and figure out how to generate business from content channels such as Blogging, Facebook and Twitter. This presentation by Chris Baggott explores how marketers are leveraging content to drive online acquisition. You’ll learn how simple it can be with the appropriate strategy and execution.

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Using Content Marketing to Drive Acquisition

  1. 1. Using Content Marketing to Drive Acquisition<br />Chris Baggott<br />CEO/Co-founder<br />Compendium <br />chris@compendium.com<br />@chrisbaggott<br />
  2. 2. 2<br />National customer base of over 300 clients<br />
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  4. 4. 80% of all blog traffic comes from a “first time visitor”<br />Hi!<br />I’m New Here<br />
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  7. 7. Travel, Tweets and Trends<br />Key Findings from Study – People Visit 22 Online Places Before Booking<br />What it means to you?<br />SEO<br />Facebook<br />Twitter<br />Blogging<br />Email<br />Photos & Video<br />Employee Participation<br />
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  11. 11. Dunbar Circle<br />“Put differently, people who are members of online social networks are not so much networking as they arebroadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever."<br />
  12. 12. Old Way: Customers might post on Trip Advisor<br />
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  24. 24. Traffic Following Reminder Email<br />
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  31. 31. Blog Only<br />
  32. 32. Average Click Through Rate of 16%<br />
  33. 33. Questions?<br />Chris Baggott<br />CEO/Co-founder<br />Compendium <br />chris@compendium.com<br />@chrisbaggott<br />

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