*    A Consistent Flow of New Leads
*Compass Rose Consulting*Donna Price, Founder & President*25 years of working with people to achieve their goals and live ...
*Compass Rose Consulting*Focus on team development/team building*Trained as a coach and facilitator in Executive Coaching ...
We Grow BusinessesWe work with Individuals, Small Businesses & CompaniesOn a Mission to do the extraordinary, with boldnes...
**Importance of Growing Your Business * Danger of Depending on a handful of clients * Systemizing your strategy * Expandin...
*1.Gather Leads2.Build Relationships3.Move People into Business  Funnel
**Clearly identify your target market* Who is your ideal client?  * What do they look like?  * What do they do with their ...
*                          Intentional                  System* Create a strategy for gathering leads* Gather leads from w...
** Focus on what’s in it for them* Their needs* Listen & Hear what target market is telling you* 90 percent of all purchas...
*    multiple streams of new leads
* Internet    OfflineMarketing   Strategies Social Media       Relationship              Marketing
*    Marketing in Person
*                    NetworkingThe Leads Funnel*Network in valuable places for you *Where you network depends upon where y...
** Build your network of contacts* Collect Business Cards EVERYWHERE  * Even in the grocery store  * Softball field  * Chu...
*                            Networking* Chambers* Business Networks* Church, Clubs, Associations* Sports: golfing, sailin...
*                   ReferralsThe Leads Funnel *Referrals  ask clients & contacts for  referrals  *Many business owners he...
*                           Trade Shows*Trade Shows  collect business cards & follow-up  * Have something at your booth t...
*              Speaking*Speaking/Training/Tele-Seminarsgenerates new interest * Builds your expertise * Builds rapport
*                           Book Publishing*Book Publishing * Builds your expert status * Builds rapport & credibility * ...
*                    Advertising*The Leads Funnel *Advertising  newspaper, online, with a  STRONG call to action *Many Ma...
*                            CARDS*Referral Cards    * Post card offering a discount for bringing a friend    * Reward – a...
** Prospects can become leads when you give them a way to ACT* Advertising with NO call to action is ineffective* Websites...
* *Send people to your website to pick up your  FREE report, tip sheet, secrets revealed *Call 800 number for FREE report ...
*                        Internet MarketingWebsites      Newsletters     Articles Press          Video          SocialRele...
** People expect businesses to have a website* They will judge your business on your site* Types of Websites  * Branding S...
**Web Presence      *Auto-Responders  *Build rapport     *Keep in touch  *Capture data      *Increase Credibility  *Make S...
*    Strong Call To Action
*Traffic to your site is a BIG KEY to making it work  *1st traffic  *2nd capture data  *3rd build relationships and rappor...
** Press Releases             * Google Ads* Social Media – LinkedIn,   * Forums, Chatrooms  Google+, Facebook,         * A...
** Start with keywords and do research.  * They are the words that people use to search for information on the   web.* Key...
** Place your keywords              * Every Where  * In your meta tags                * In your Signature on Forums  * In ...
*                     Blogging*Every website NEEDS/SHOULD have a BLOG*Content is vital on Google*New content ranks*Bloggin...
** What to Blog about:  * Articles  * Tips  * Quotes  * Checklists  * Controversial opinions* How Often to Blog: At least ...
*              Connecting                       Via Social Media                           If you are NOT on Google + youG...
*            Connecting                  Via Social Media                      LinkedIn                         * Professi...
*            Connecting                     Via Social Media                         FacebookFacebook                  *Sh...
*            Connecting                       Via Social Media                           TwitterTwitter                   ...
*                 Connecting                         Via Social Media                           PinterestPinterest        ...
*            Connecting                      Via Social Media                          Other Sites:Other Sites            ...
** Social Media is about relationships.* Engagement builds relationships* Each social network is just like a networking gr...
** Build a database of interested prospects and keep in  touch with them: Aweber, Get Reponse, Mail Chimp* Share informati...
*List Building is Lead Generation *How many new leads do you need/want in your business? *Set your goal *Develop your list...
*                          Press Releases*Public Relations  * Use press releases locally, nationally, internationally. * ...
*                             Press Releases* Press Releases  * Use both an online and offline strategy  * Distribute loca...
*                            Press Releases* Press Release Calendar* Seasonal press releases* Goal: 2-3 press releases eac...
*Build an                              Intentional                               Follow-up                                ...
**What do you do with your leads? * Add them to your database * Be able to continue marketing to them * Know what you have...
*                     *Direct Mail                     *Newsletters*Personal Notes      *Postcards*Personal Meetings   *Ph...
*   An effective marketing funnelkeeps building the  relationship….
** The free items further qualifies them as a lead  * Anytime someone downloads your tips, your report….you    know they h...
**Information: * Free reports                 * Newsletters * White papers                 * Tele-classes * Articles      ...
** Develop lower cost products or services  * Books  * CD sets  * Services  Lower cost items get the person into your funn...
** Costs a bit more* Can look the same as lower cost items* Service or product* Unique to your business
** Your main product or service* The big ticket item is often too expensive for someone to buy right off the bat --- they ...
** Baskin Robbins – taste test* Gym/Athletic Center – one day pass, three month pass, year long pass…* Massage Studio – ne...
*1. Generate Leads with your leads funnel2. Get folks into the marketing funnel & build   relationships3. Keep in Touch Ma...
**Build Relationships*Engage in business throughout the funnel*Make the sale of the bigger ticket item, when the prospect ...
** Throughout the marketing funnel, sell:  * The client’s needs  * With a focus on service  * With authenticity  * Have fu...
** Select 1-2 lead funnel strategies* Make a plan for them* Set up a follow-up system* Look at your marketing funnel* Add ...
**As a special Thank You I invite you to download my special report:  *8 Keys to Business Success at:  *www.resourcesforen...
*The Business Success SystemNow available for just $149 Full Access or $27 per month  * 20 Lessons  * Workbooks  * AudiosJ...
**Launching Your Dreams *Stop Day Dreaming and Live Your Vision
** Donna Price* Compass Rose Consulting, LLC* 973-948-7673     *dprice@compassroseconsulting.com     *www.compassroseconsu...
*   Love what you do, love what you    sell    Fall in love with your marketing self
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Creating a Client Attraction System

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Client Attraction is one of small business owners biggest challenges. Learn from Business Success Coach, Donna Price, the how to create your client attraction system. She will guide you through a step by step process.

http://www.crconlinemedia.com
For strategies on increasing leads, generating new business leads.

business lead, business lead generation, get business leads, internet marketing lead, new business leads, online business leads, online marketing for offline businesses, sales lead, small business leads

Published in: Business
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Creating a Client Attraction System

  1. 1. * A Consistent Flow of New Leads
  2. 2. *Compass Rose Consulting*Donna Price, Founder & President*25 years of working with people to achieve their goals and live their dreams.*Author of ―Launching Your Dream‖*18 years non-profit administration experience*Master’s Degrees in Education and Recreation Administration
  3. 3. *Compass Rose Consulting*Focus on team development/team building*Trained as a coach and facilitator in Executive Coaching and Business Coaching*Certified program leader of Best Year Yet*Trained marketer and Internet Marketer with Matt Bacak, Terri Levine, Alex Mendossian…
  4. 4. We Grow BusinessesWe work with Individuals, Small Businesses & CompaniesOn a Mission to do the extraordinary, with boldness andwith a Passion to succeed and the commitment to do what it takes. We help you make it happen.
  5. 5. **Importance of Growing Your Business * Danger of Depending on a handful of clients * Systemizing your strategy * Expanding your reach * Growing your expertise
  6. 6. *1.Gather Leads2.Build Relationships3.Move People into Business Funnel
  7. 7. **Clearly identify your target market* Who is your ideal client? * What do they look like? * What do they do with their free time? * Where do they shop? * Where do you find them?
  8. 8. * Intentional System* Create a strategy for gathering leads* Gather leads from where your market is* Generate leads all the time!! * Develop strategies that are ongoing and consistently result in new leads, new business
  9. 9. ** Focus on what’s in it for them* Their needs* Listen & Hear what target market is telling you* 90 percent of all purchases are made to relieve pain* Focus on the problems the prospect has* Create a sales questionnaire
  10. 10. * multiple streams of new leads
  11. 11. * Internet OfflineMarketing Strategies Social Media Relationship Marketing
  12. 12. * Marketing in Person
  13. 13. * NetworkingThe Leads Funnel*Network in valuable places for you *Where you network depends upon where your ideal clients are * Where your target people are
  14. 14. ** Build your network of contacts* Collect Business Cards EVERYWHERE * Even in the grocery store * Softball field * Church
  15. 15. * Networking* Chambers* Business Networks* Church, Clubs, Associations* Sports: golfing, sailing, softball, soccer* Kids events: school, afterschool events….ie scouts, 4-H* Associations where YOUR target market is
  16. 16. * ReferralsThe Leads Funnel *Referrals  ask clients & contacts for referrals *Many business owners hesitate BUT this can be your best source of new business. Who do you go to? Someone from the yellow pages or someone a friend recommended
  17. 17. * Trade Shows*Trade Shows  collect business cards & follow-up * Have something at your booth to entice and engage * Have a door prize to collect business cards * Include info on your sign that indicates they are signing up for your list* Follow-up, follow-up, follow-up
  18. 18. * Speaking*Speaking/Training/Tele-Seminarsgenerates new interest * Builds your expertise * Builds rapport
  19. 19. * Book Publishing*Book Publishing * Builds your expert status * Builds rapport & credibility * Creates another stream of income + leads
  20. 20. * Advertising*The Leads Funnel *Advertising  newspaper, online, with a STRONG call to action *Many Marketers put together campaigns with NO Call to Action
  21. 21. * CARDS*Referral Cards * Post card offering a discount for bringing a friend * Reward – always say thank you * Gifts – gift certificates, coupons, something to acknowledge and thank the person. * Progressive – bigger and bigger along the way….
  22. 22. ** Prospects can become leads when you give them a way to ACT* Advertising with NO call to action is ineffective* Websites with NO call to action MISS new leads* Flyers, brochures, newsletters etc. each need a STRONG call to ACTION
  23. 23. * *Send people to your website to pick up your FREE report, tip sheet, secrets revealed *Call 800 number for FREE report *Take our FREE assessment, inventory….*Your Goal is to GET their contact information so that you can continue marketing to them.
  24. 24. * Internet MarketingWebsites Newsletters Articles Press Video SocialReleases Marketing Media Auto- Blogs Responder
  25. 25. ** People expect businesses to have a website* They will judge your business on your site* Types of Websites * Branding Site * Sales Letter * Squeeze Page
  26. 26. **Web Presence *Auto-Responders *Build rapport *Keep in touch *Capture data *Increase Credibility *Make Sales *Build Rapport *Build relationships *Promote
  27. 27. * Strong Call To Action
  28. 28. *Traffic to your site is a BIG KEY to making it work *1st traffic *2nd capture data *3rd build relationships and rapport *4th market your products and services
  29. 29. ** Press Releases * Google Ads* Social Media – LinkedIn, * Forums, Chatrooms Google+, Facebook, * Articles Twitter, Pinterest…. * Slide Sharing* Video: YouTube, Google Hangouts * Tele-Classes/Webinars* Directories * Radio Shows* Links on your site—Links * Blogging pages within the site
  30. 30. ** Start with keywords and do research. * They are the words that people use to search for information on the web.* KeyWord Density: * Your keyword density is used to compare you to others that are using the same keywords.* Use the Right words. * Research your keywords * Look at the number of people searching the word and the amount of competition * Use more obscure words
  31. 31. ** Place your keywords * Every Where * In your meta tags * In your Signature on Forums * In your page descriptions * In your blog posts * In your web copy * On your profile pages on social * In your headlines media sites * In your press releases * In your video marketing descriptions * In your articles * EVERYWHERE…. * In your article descriptions
  32. 32. * Blogging*Every website NEEDS/SHOULD have a BLOG*Content is vital on Google*New content ranks*Blogging increases your web traffic*Blogging can interact with all of your social networks
  33. 33. ** What to Blog about: * Articles * Tips * Quotes * Checklists * Controversial opinions* How Often to Blog: At least 3 times per week
  34. 34. * Connecting Via Social Media If you are NOT on Google + youGoogle Plus need to be!• YouTube *It’s GOOGLE• Google Circles• Google Maps *It helps your site to rank• Google Business Page *Hangouts/YouTube are both BIG traffic drivers
  35. 35. * Connecting Via Social Media LinkedIn * Professional Business ResourceLinked In * Search for target market• Business * People you want to meet Professionals * Share information, provide value,• Connect with help people to meet target market * Answer questions * Join groups and participate
  36. 36. * Connecting Via Social Media FacebookFacebook *Shifted to older age group• Place to Connect• Business Page *Drives Traffic to site• Groups• Events *Business Page a MUST *Engage *Provide value: coupons, info etc.
  37. 37. * Connecting Via Social Media TwitterTwitter *Not the right platform for all• Live Feed businesses• Can Build Relationships *Can be a good resource for• Monitor Reputation• Join Tweet Chats engagement if you have the with Target resource to monitor
  38. 38. * Connecting Via Social Media PinterestPinterest *Driving more traffic than other• Picture Driven social media sites• Driving More Traffic *Great for retail businesses *Important to share info outside of your business
  39. 39. * Connecting Via Social Media Other Sites:Other Sites * Can provide web presence for a business that doesn’t have a site• Merchant Circle• Manta * Often rank higher than actual site• Storeboard * Can provide SEO value• Squiddoo * Often send out emails to their• Blogger members about member events, coupons etc.
  40. 40. ** Social Media is about relationships.* Engagement builds relationships* Each social network is just like a networking group – how do you build relationships or engage in person…* Each site gives you another network of people
  41. 41. ** Build a database of interested prospects and keep in touch with them: Aweber, Get Reponse, Mail Chimp* Share information with prospects via * Tele-classes * Blogs/RSS * E-books * E-courses * Tip Sheets………
  42. 42. *List Building is Lead Generation *How many new leads do you need/want in your business? *Set your goal *Develop your list building strategies * Online * Offline
  43. 43. * Press Releases*Public Relations  * Use press releases locally, nationally, internationally. * Distribute information on websites.
  44. 44. * Press Releases* Press Releases * Use both an online and offline strategy * Distribute locally – research at the library * Distribute online, for SEO * Use your keywords in the press release * Brainstorm the problems you solve *Most people are only interested in the WIIFM?
  45. 45. * Press Releases* Press Release Calendar* Seasonal press releases* Goal: 2-3 press releases each and every month* Enhances your website* Promotes traffic to your site* Builds your credibility and expertise because it is in the newspaper
  46. 46. *Build an Intentional Follow-up SystemKeeping in Touch with your market is a key to your ongoing success What’s your system to stay in front of your potential clients?
  47. 47. **What do you do with your leads? * Add them to your database * Be able to continue marketing to them * Know what you have done with each * Keep building your relationship with them * Give them business, make referrals * Give the valuable information that they can use * Be of service to them
  48. 48. * *Direct Mail *Newsletters*Personal Notes *Postcards*Personal Meetings *Phone Calls*Articles *Workshops*Tele-Classes*Video Emails
  49. 49. * An effective marketing funnelkeeps building the relationship….
  50. 50. ** The free items further qualifies them as a lead * Anytime someone downloads your tips, your report….you know they have a need for the information!* You have the opportunity to market* Have multiple items in your funnel
  51. 51. **Information: * Free reports * Newsletters * White papers * Tele-classes * Articles * Presentations * Tip Sheets * Personal Consultations A sample of you, your work, your expertise The Infamous Baskin-Robbins Taste Test!!
  52. 52. ** Develop lower cost products or services * Books * CD sets * Services Lower cost items get the person into your funnel, continue building the relationship, building you as an expert…. What’s next….
  53. 53. ** Costs a bit more* Can look the same as lower cost items* Service or product* Unique to your business
  54. 54. ** Your main product or service* The big ticket item is often too expensive for someone to buy right off the bat --- they need that relationship.* Package of services/products* High cost service/product
  55. 55. ** Baskin Robbins – taste test* Gym/Athletic Center – one day pass, three month pass, year long pass…* Massage Studio – newsletter, 10 minute massage, massage, year long package of service (subscription)* Coaching – strategy session, book, tele-class, coaching package
  56. 56. *1. Generate Leads with your leads funnel2. Get folks into the marketing funnel & build relationships3. Keep in Touch Marketing – with valuable information, compelling offers and calls to action
  57. 57. **Build Relationships*Engage in business throughout the funnel*Make the sale of the bigger ticket item, when the prospect needs the service/product
  58. 58. ** Throughout the marketing funnel, sell: * The client’s needs * With a focus on service * With authenticity * Have fun * Be enthusiastic about your product or service * Create powerful scripts – find a natural way of selling
  59. 59. ** Select 1-2 lead funnel strategies* Make a plan for them* Set up a follow-up system* Look at your marketing funnel* Add to your marketing funnel* Keep in touch* Engage prospects in business
  60. 60. **As a special Thank You I invite you to download my special report: *8 Keys to Business Success at: *www.resourcesforentrepreneurs.com
  61. 61. *The Business Success SystemNow available for just $149 Full Access or $27 per month * 20 Lessons * Workbooks * AudiosJoin Bizology.Biz tonight for just $99 full access pass
  62. 62. **Launching Your Dreams *Stop Day Dreaming and Live Your Vision
  63. 63. ** Donna Price* Compass Rose Consulting, LLC* 973-948-7673 *dprice@compassroseconsulting.com *www.compassroseconsulting.com *www.bizology.biz
  64. 64. * Love what you do, love what you sell Fall in love with your marketing self

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