Ethical Seo Tips And Techniques for Local Small Business


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Ethical SEO tips for small business. Including researching keyword data, competitive research tips and tools, social media marketing, link building tactics, and social media optimization techniques.

If you need help with ethical seo for your small business please contact us.

Published in: Business, Technology, Design
  • Great tips! I started a blog for my up and coming business and been looking for some good tips. I'm kind of a newbie to seo so I'm thankful for all the help I can get. Contemplating if I wanna turn to seo companies for help or if I should just follow your tips and try to do it myself...Gonna have to do some more research I guess. Thanks a lot for posting this though!

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Ethical Seo Tips And Techniques for Local Small Business

  1. 1. Local and Ethical SEO Basics Nathan Ketsdever Bar Camp Birmingham May 2nd 2009
  2. 2. Why Ethical SEO?
  3. 3. How did the Google algorithm come about?
  4. 4. Based on Academic model of citation
  5. 5. What does that mean for me as a business person or blogger?
  6. 6. Ethical SEO: Links = votes <ul><li>Link = votes </li></ul><ul><li>Link = votes </li></ul><ul><li>Link = votes </li></ul>
  7. 7. Ethical SEO: Business Takeaway <ul><li>Google wants to deliver relevant (up to date) results to users </li></ul>
  8. 8. What does google look to <ul><li>Keywords </li></ul><ul><li>Incoming links </li></ul><ul><li>Onsite links </li></ul><ul><li>Site structure (Silos, trees, and ice cubes) </li></ul>
  9. 9. Ethical SEO: Deep links vs. Domain links <ul><li>Generally prefer deep links for a) users b) for Google ranking </li></ul>
  10. 10. Ethical SEO: Choosing Blogs <ul><li>Drupal, Typepad, Blogger, Wordpress </li></ul><ul><li>I would pick Wordpress for SEO </li></ul>
  11. 11. Ethical SEO: Competitive Intelligence <ul><li>Spy Fu (organic rankings + PPC spend) </li></ul><ul><li>Back link watch </li></ul><ul><li>SEO Quake and SEO for Firefox </li></ul><ul><li>Google results </li></ul><ul><li>Compete/Leapfish </li></ul><ul><li>Alltop andTechnorati </li></ul><ul><li>SEO Book free tools+ SEO Moz toolset </li></ul>
  12. 12. Ethical SEO: Widgets <ul><li>Top posts (greater site stickiness) </li></ul><ul><li>Facebook Connect (widget-ish) </li></ul><ul><li>Skribit Widget (but you can integrate this into your own blogging/content) </li></ul>
  13. 13. Ethical SEO: SEO Plugins <ul><li>SEO All in One </li></ul><ul><li>SEO ROI (related content) </li></ul><ul><li>Related posts </li></ul>
  14. 14. Ethical SEO: Keyword Tips <ul><li>Longtail (phrases) </li></ul><ul><li>Answering questions </li></ul><ul><li>Sales funnel </li></ul><ul><li>Locality and geography </li></ul><ul><li>Google search suggest (2 places) </li></ul><ul><li>Price point, Seasonal, descriptive </li></ul><ul><li>Group keywords (very important) </li></ul>
  15. 15. Ethical SEO: Linkbuilding <ul><li>Great hooks, great content </li></ul><ul><li>Social Media (Squidoo, Hubpages, Work) </li></ul><ul><li>PR release </li></ul><ul><li>Guest post </li></ul><ul><li>Ego bait like interview, widget </li></ul><ul><li>Release of WP theme, w </li></ul><ul><li>Widget (Sprout, Google Apps) or Badges </li></ul><ul><li>Link bait (contrarian and/or funny) </li></ul><ul><li>Hosting events </li></ul><ul><li>internal </li></ul>
  16. 16. Ethical SEO: Intangibles <ul><li>Design/Branding </li></ul><ul><li>Usability </li></ul><ul><li>Offline relationships </li></ul><ul><li>Motivation/Identity </li></ul><ul><li>Is there a competitive disadvantage to linking to you? </li></ul>
  17. 17. Ethical SEO: Local SEO <ul><li>Google Local </li></ul><ul><li>Yahoo Local and Microsoft Live Local </li></ul><ul><li>Check out the “BCS of Local SEO” </li></ul><ul><li>Local citation </li></ul><ul><li>Customer Reviews </li></ul><ul><li>Local SEO competitive intelligence </li></ul><ul><li>Vertical directories </li></ul>
  18. 18. Ethical SEO: Future of Search <ul><li>Universal search (content) </li></ul><ul><li>Local search </li></ul><ul><li>Personalization!!!! </li></ul><ul><li>Social/Social Networking (???) </li></ul><ul><li>Digg-ification (???) </li></ul>
  19. 19. What does SEO cost? <ul><li>$500 a month to $2000 is low end </li></ul><ul><li>$40,000 is </li></ul><ul><li>$50 per hour to $1,500 per hour </li></ul>
  20. 20. Ethical SEO Maxim: Practice Holistic SEO <ul><li>Usability, SEO practice, and Conversion </li></ul><ul><li>Personalization/Nichification </li></ul>
  21. 21. Feel free to link generously <ul><li>Nathan Ketsdever </li></ul><ul><li>You can find me at: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Follow me on Twitter, Linked In, or Facebook. </li></ul><ul><li>M: (615) 594-2095 </li></ul>