Denver CMS Expo Black Belt Joomla


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  • Denver CMS Expo Black Belt Joomla

    1. 1. Black Belt Joomla Barrie North
    2. 2. The Usual Bit <ul><li> </li></ul><ul><li>(2005) </li></ul><ul><li> </li></ul><ul><li>(2005) </li></ul><ul><li> </li></ul><ul><li>(2007) </li></ul><ul><li> </li></ul><ul><li>(2008) </li></ul>
    3. 3. Housekeeping <ul><li>Joomlashack 40% coupon </li></ul><ul><ul><li>expodenver (expires Dec 20th) </li></ul></ul><ul><li> </li></ul><ul><ul><li>2 winners get a free website for life </li></ul></ul>
    4. 4. Black Belt Joomla? <ul><li>80% of what you want to do will take 20% of the effort </li></ul><ul><li>Samurai Rabbit says: </li></ul><ul><li>“ Maximum Efficiency… </li></ul><ul><li>Minimum Effort” </li></ul>
    5. 5. So you want a website? Why?
    6. 6. Samurai Rabbit says: Your Website? <ul><li>“ What is the point of your website?” </li></ul>
    7. 7. The Gode-ster <ul><li>The Pachinko Machine </li></ul><ul><li>The balls are visitors </li></ul><ul><li>Traffic comes in the top </li></ul><ul><li>Conversions at the bottom </li></ul><ul><li>The web is direct mail marketing </li></ul><ul><li>An Infinite Money machine </li></ul>
    8. 8. Samurai Rabbit says: The Secret of Success <ul><li>“ Listen to Jakob Nielsen-San” </li></ul><ul><li>B = V x C x L </li></ul><ul><li>Where </li></ul><ul><li>B = amount of business done by the site </li></ul><ul><li>V = unique visitors coming to the site </li></ul><ul><li>C = conversion rate </li></ul><ul><li>L = loyalty rate </li></ul>
    9. 9. The Gode-ster <ul><li>Turn strangers into friends (Traffic) … </li></ul><ul><li>Turn friends into customers (Conversion) ... </li></ul><ul><li>Turn customers into salespeople (Sticky)... </li></ul>
    10. 10. In Warm and Fuzzy Speak <ul><li>Strangers are site visitors, lurkers and readers </li></ul><ul><li>Friends are members, participants and content contributors </li></ul><ul><li>Salespeople are Sneezers, those that will spread the word about your site </li></ul>
    11. 11. Visitor Lifecycle <ul><li>Turn strangers into friends This is about getting the traffic to your site. It includes strategies such as SEO and advertising </li></ul><ul><li>Turning friends into customers This is about conversion, having a defined plan of how you convert (get to register) a site visitor. </li></ul><ul><li>Turning customers into salespeople Coined as viral marketing, this involves inspiring and empowering members to spread the word. </li></ul>
    12. 12. Three Phases of Pachinko Machine
    13. 13. Its NOT just SEO <ul><li>Samurai Rabbit says: </li></ul><ul><li>“ Learn good footwork grasshopper” </li></ul>
    14. 14. SEM - Marketing 101 <ul><li>Ways to get traffic </li></ul><ul><li>Organic (SEO) </li></ul><ul><li>Referral (links) </li></ul><ul><li>Pay per click (Google adwords) </li></ul>
    15. 15. Joomla SEO Tips <ul><li>Samurai Rabbit says: </li></ul><ul><li>“ Internal Linking is the path to SEO mastery” </li></ul><ul><li>Turn on SEF </li></ul><ul><li>Craft your page titles </li></ul><ul><li>Use linked titles and read more </li></ul><ul><li>Internal Linking modules </li></ul>
    16. 16. Joomla Referral Links Tips <ul><li>Samurai Rabbit says: </li></ul><ul><li>“ RSS is your ally in link-fu” </li></ul><ul><li>flobblebobbleseocmstest </li></ul>
    17. 17. Maximizing PPC with Joomla <ul><li>Samurai Rabbit says: </li></ul><ul><li>“ There are many paths to traffic, but all paths must be measured” </li></ul>
    18. 18. Conversion
    19. 19. A Good Banana
    20. 20. Problems with Joomla Bananas <ul><li>Samurai Rabbit says: </li></ul><ul><li>“ see the forest beyond the trees” </li></ul><ul><li>Its very easy to add widgets or otherwise clutter up Joomla pages. </li></ul>
    21. 21. Ways to Improve <ul><li>Feedback – Analytics and User testing </li></ul><ul><li>Google Web Optimizer </li></ul><ul><li>Don’t use the Frontpage component </li></ul><ul><li>Registration improvements </li></ul><ul><li>Landing Pages </li></ul>
    22. 22. Feedback – Analytics and User testing <ul><li>Samurai Rabbit says: </li></ul><ul><li>“ climbing the mountain takes one step at a time” </li></ul><ul><li>Google Analytics Goals </li></ul><ul><ul><li>Under-rated and underused! </li></ul></ul><ul><li>User testing </li></ul><ul><ul><li> </li></ul></ul>
    23. 23. Google Analytics Goals <ul><li>/component/user/?task=register </li></ul><ul><li>/index.php?option=com_user&task=activate&activation= </li></ul>
    24. 24. Google Web Optimizer <ul><li>Recently working in Joomla </li></ul><ul><li> </li></ul>
    25. 25. GWO Conversion Rates <ul><li>Samurai Rabbit says: </li></ul><ul><li>“ see beyond the numbers to true enlightenment” </li></ul><ul><li>Conversion rates are contextual to traffic </li></ul>
    26. 26. Registration Improvements <ul><li>Big-ass glowing buttons </li></ul><ul><li>Customize your language files </li></ul><ul><ul><li>On site AND the emails </li></ul></ul><ul><li>Get your emails delivered (From Address) </li></ul><ul><li>Template the registration form </li></ul><ul><ul><li>Customize the sign up form </li></ul></ul><ul><ul><li>Privacy policy </li></ul></ul><ul><ul><li>Words on the submit button </li></ul></ul><ul><ul><li>Community Builder </li></ul></ul>
    27. 27. Landing Pages <ul><li>Samurai Rabbit says: </li></ul><ul><li>“ your responses must match your visitors intent” </li></ul><ul><li>You MUST use landing pages </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Make a Joomla category and use a hidden menu (easy to remember URL’s) </li></ul>
    28. 28. Landing Pages and Bananas <ul><li>A landing page can only cause one of five actions: </li></ul><ul><li>Get a visitor to click (to go to another page, on your site or someone else's) </li></ul><ul><li>Get a visitor to buy </li></ul><ul><li>Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course. </li></ul><ul><li>Get a visitor to tell a friend </li></ul><ul><li>(and the more subtle) Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback </li></ul><ul><li>(Seth Godin) </li></ul>
    29. 29. Stickiness <ul><li>Why should visitors come back? </li></ul>
    30. 30. Joomla’s Built in Stickiness <ul><li>Samurai Rabbit says: </li></ul><ul><li>“ Become a community and seek enlightenment together” </li></ul><ul><li>ALL sites can become communities </li></ul><ul><ul><li>Registration </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Shopping </li></ul></ul><ul><ul><ul><li>Reviews </li></ul></ul></ul>
    31. 31. Zen Master Stickiness <ul><li>Email Marketing </li></ul><ul><ul><li>JContact </li></ul></ul><ul><li>Social Networking </li></ul><ul><ul><li>Community Builder </li></ul></ul><ul><ul><li>Jomsocial </li></ul></ul><ul><ul><li> </li></ul></ul>
    32. 32. Email <ul><li>Its all about the list </li></ul><ul><li>Add value </li></ul><ul><li>Get people coming back </li></ul><ul><li>Measurable and predictable </li></ul><ul><li>J!Contact </li></ul>
    33. 33. Black Belt Joomla! <ul><li>Samurai Rabbit says: </li></ul><ul><li>“ Understand your site purpose and your three paths to reach it” </li></ul><ul><li>SEM (balls in the top) </li></ul><ul><li>Conversion (balls coming down) </li></ul><ul><li>Stickiness (balls coming back) </li></ul>
    34. 34. More Information <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    35. 35. Questions? <ul><li>Stump the Chump </li></ul>