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Chicago EXPO Building a successful website with Joomla 1.5

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Presentation at Joomla EXPO in May 2008 - Building a Successful Website with Joomla 1.5

Published in: Technology, Design

Chicago EXPO Building a successful website with Joomla 1.5

  1. 1. Building a Successful Website (with Joomla 1.5)
  2. 2. The Usual Bit <ul><li>Here I pretend to know what I am talking about…. </li></ul><ul><li>www.joomlashack.com </li></ul><ul><li>www.compassdesigns.net </li></ul><ul><li>www.joomlabook.com </li></ul>
  3. 3. So you want a website? Why?
  4. 4. Measuring Success <ul><li>Much more than just traffic </li></ul>
  5. 5. Why Use Joomla?
  6. 6. Joomla is….. <ul><li>Easy </li></ul><ul><li>Powerful </li></ul><ul><li>Cheap (not free!) </li></ul><ul><li>The 80/20 rule </li></ul>
  7. 7. What is Joomla? <ul><li>Its a Content Management System </li></ul><ul><li>CMS and the Single Web Designer (A List Apart - 2002) </li></ul><ul><li>Designers used to make and maintain content, now they need to make and train. </li></ul>
  8. 8. Elements of a Joomla site
  9. 9. The Template
  10. 10. Step 1 - Planning
  11. 11. There is no spoon, er, I mean page
  12. 12. Where’s the Beef, er, I mean articles?
  13. 13. Sections and Categories
  14. 14. Content Organization <ul><li>Uncategorized Small sites </li></ul><ul><li>Global Section, multiple categories Medium sites </li></ul><ul><li>Multiple Sections and categories Big sites </li></ul>
  15. 15. Never Just One Answer
  16. 16. Step 2 - Navigation <ul><li>More than just paths through the site </li></ul><ul><li>Menu Items control PAGE LAYOUT </li></ul>
  17. 17. Menus
  18. 18. Layouts <ul><li>Three default layouts </li></ul><ul><li>Article </li></ul><ul><li>Blog </li></ul><ul><li>List/table </li></ul><ul><li>Template overrides! </li></ul><ul><li>Using the description and modules </li></ul>
  19. 19. Tips and Tricks <ul><li>A better frontpage </li></ul><ul><li>Tokyo ~ $2 a square foot/month </li></ul><ul><li>CNNMoney ~ $8,000 a square foot/month </li></ul><ul><li>The Hidden Menu </li></ul><ul><ul><li>Landing page links </li></ul></ul><ul><ul><li>SEF </li></ul></ul>
  20. 20. Step 3 - Templates and Design <ul><li>Important for credibility </li></ul><ul><li>Page design </li></ul><ul><ul><li>Image margins </li></ul></ul><ul><ul><li>Stock Images (istockphoto.com) </li></ul></ul>
  21. 21. Credibility <ul><li>Design Look — 46.1% Overall </li></ul><ul><li>Information Design/Structure — 28.5% Overall </li></ul><ul><li>Information Focus — 25.1% Overall </li></ul><ul><li>Company Motive — 15.5% Overall </li></ul><ul><li>Information Usefulness — 14.8% Overall </li></ul><ul><li>Information Accuracy — 14.3% Overall </li></ul><ul><li>Name Recognition— 14.1% Overall </li></ul><ul><li>Advertising — 13.8% Overall </li></ul><ul><li>Information Bias — 11.6% Overall </li></ul><ul><li>Writing Tone — 9.0% Overall </li></ul>
  22. 22. Step 4 - Marketing
  23. 23. Marketing 101 <ul><li>Ways to get traffic </li></ul><ul><li>Organic (SEO) </li></ul><ul><li>Referral (links) </li></ul><ul><li>Pay per click (Google adwords) </li></ul><ul><li>Email (return visitors) </li></ul>
  24. 24. How to Build a Successful Site <ul><li>Understand the goal </li></ul><ul><li>Planning (understand Joomla content) </li></ul><ul><li>Navigation (usability) </li></ul><ul><li>Design (credibility) </li></ul><ul><li>Marketing </li></ul>
  25. 25. Questions? <ul><li>Stump the chump </li></ul>

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