This document discusses the topics and assignments for Week 2 of the COMP 113 Social Media & Online Communities summer school course. It outlines that the week will cover Internet and web technologies on Tuesday, diving deeper into Facebook pages on Wednesday, and social media case studies and online communities on Thursday. Students are reminded that the first blog assignment is due on Friday and that they should set up all required online accounts. The document also provides details on the group project, which makes up 40% of the course grade, including building a Facebook page prototype, writing a report, and doing a final presentation. It gives a suggested timeline for completing the project over the six weeks of the course.

1. COMP 113
Social Media & Online Communities, Summer School 2012
3: Project stuff & Web technologies

2. This week (Week 2)
 Tuesday (day 4):
– Internet/Web technologies (e.g. DNS, AJAX, IP6, …)
 Wednesday (day 5):
– Diving deeper into Facebook pages
 Thursday (day 6):
– Social media case studies (strategies!)
– More on online community & social networking
 Assessment:
– Blog assignment 1
– Group roles organised & ideas being explored
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3. Getting things done
 Us:
– Group allocations (done)
– Blog assignment 1 (done)
– Chris away on other duties
 You:
– Class reps on wiki
– Start thinking of viable online community ideas
– All accounts set up including blogs, Twitter accounts,
& wiki page (complete profiles!)
– Blog assignment submitted by Friday 12:00pm
– Who wants a social media internship job?
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4. 4

5. PART 1: The Group Project
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6. The Group Project
Assessment Weighting Total
Blog assignments 3 x 5% 15%
Group project: 40%
• Report 15%
• Prototype 15%
• Presentation 10%
Final Examination 45%
Total 100%
 Group project with 3 (or 2!) other students
 3 components: report, prototype, presentation
 Presentations to expert panel (cf. Dragon’s Den)
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7. Group project (40%)
 Create a new social media-focused website to
support & grow a new online community
 Idea should be original and potentially viable
 Built as a Facebook page (see Wed class)
 Team roles:
– CEO - Team leader
– CTO - Technical guru
– Marketing Director - Promotion and user attraction
– Creative Director - Design and creative decisions
– Content and Community Director - User interactions
and content management
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8. 8

9. The Facebook page (15%)
1. Purpose should be clear and aimed at a target
audience.
2. Should be apparent how you wish the
community to act.
3. Representative content present.
4. Clear, consistent design reflecting strong
identity.
5. Facebook page augmented by external apps.
6. Have social media content integration and
automation.
7. Evidence of active community engagement.
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10. The report (15%)
 Executive summary: Report summary (300 words)
 Market research: Need, competition, niche, user
benefits
 Promotion strategy: User recruitment, retention &
motivation
 Content strategy: Proposed content types and use
 Action Plan: Sequence of future actions to grow site
 Design plan: Design choices behind branding
 Issues: Possible ethical and/or legal issues
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11. The pitch (10%)
 Held during final Wednesday class
 Modified elevator pitch
 The presentation process:
– One team member has 55 seconds to articulate
the ideas behind the Facebook page (no slides)
– The remaining team members will then have 2
minutes to demonstrate the different features of
the Facebook page
– The whole team will be available to answer
questions from the judging panel
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12. Suggested timeline for projects
Week Tasks
1 Contacted group members
Idea close to confirmation, roles assigned & plan
2
organised
3 Market research almost complete & report started
4 Website structure in place & seeding content added
Final website design done, community activity
5
continuing, report completed
Presentation ready for Wednesday, website & report
6
ready for submission
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13. END OF PART 1
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14. PART 2: Internet/Web technologies
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15. The plan (“crowdsourcing”)
1. Staying in your assigned groups
2. Pick a random number from the box(?)
3. Choose your question to work on
4. Spend 30 minutes researching concept &
making a two slide presentation
5. Upload presentation to class page on wiki
6. One person (or more) from each group
presents slide to class (in selection order)
7. Top presentation gets a prize!
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16. Slide advice
 Find out what the key concept is
 Explain it clearly (use diagrams, quotes, …)
 Use examples or analogies to make it easier to
understand
 Try connecting the key concept to social media
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17. Questions
1. How are the Internet & the World Wide Web
different?
2. How has AJAX transformed the user experience on
the web?
3. What do the terms “IPv4” and “IPv6” mean and why
are they significant right now?
4. How does the domain naming system work?
5. What is the relationship between HTML and CSS?
6. How do websites remember who you are?
7. Scripting languages are commonly called the “glue” of
the internet. Explain.
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18. All done!
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