COMP 113Social Media & Online Communities, Summer School 2012 11: Gamification
This week (Week 6!!!) Tuesday (day 16): – Gamification Wednesday (day 17): – Your pitch Thursday (day 18): – End of everything / exam prep & goodbyes Miscellany: – Blog assignment 3 marks out – Project: Submit report & page link (by Friday 12:00pm) – Make Chris & I admins on your page (for insights) – Group effort distribution (meet with Coordinator) 2
Tomorrow is pitch day! Be at the lab by 9:50 for setup Be prepared Be courteous to the other students: – Listen – Clap – Be supportive What order will the groups present? Have fun! Any final questions? 3
What is gamification? A neologism “... is the use of game design techniques and mechanics to solve problems and engage audiences” Apply game motivation techniques to non- gaming environments Inspire desirable activity from community Satisfaction through feedback cycle
Criticisms of gamification Insulting to gamers, game developers & targets Based around psychological manipulation Omits deepest elements of games (skill, mastery, risk-taking) Lacks “the narrative quality of games” Creates appearance of skill development Attempts to cloak poor products/services Risks “short-term sugar rush” then crash
Criticisms continued“ ... gamification is marketing bullshit, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where bullshit already reigns anyway.” – Ian Bogost 18
Your job1. Find a social media service that employs gamification (not Foursquare or others already covered).2. Document what gamification approaches they use and to what end.3. Consider how you might improve their gamification approaches using your experience with games.4. Would you be more motivated to complete coursework if gamification approaches were used?