1: Overview and context


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Introduction to the course, staff and environment. The second part introduces the context for the remainder of the course.

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1: Overview and context

  1. 1. COMP 113Social Media & Online Communities, Summer School 2012 1: Overview and context
  2. 2. FacebookLinkedIN LastFM
  3. 3. Why this course? The Internet has undergone a seismic shift in the way people communicate and share information online. Social web-based tools coupled with greater access to higher-speed Internet have enabled user communities to form worldwide around common interests or goals. It is within these communities that users can easily share, communicate, and participate to foster a thriving online information sharing space. Consequently, an increasingly necessary skill in the 21st century for both individuals and organisations is the ability to create and manage community-facing websites. 7
  4. 4. In general we will ... gain an understanding of the social and technological developments underlying the use of the Internet for the sharing of user- generated content, the formation of social networks and other types of community, and communication within these communities. Students will devise, plan and develop (in groups) a website for an online community to cement these concepts. 8
  5. 5. But more specifically Gain a solid grounding in social media concepts and services Practical experience implementing social media to foster and grow online communities Appreciation of wider societal issues resulting from changes on internet Practical experience writing and setting up blogs and generating other online content Opportunity to work collaboratively on an web technology centred project 9
  6. 6. Expectations Attend and actively participate in all classes Contribute to online discussions on related social spaces (e.g., wiki) and add content Work collaboratively and constructively with your fellow students Create Twitter, Facebook and blogging accounts and keep active (using your own is fine) Provide feedback by talking, tweeting, completing online surveys, etc. 10
  7. 7. Course will be delivered thus 3 x classes per week on Tuesday, Wednesday, & Thursday from 10:00-12:00 No textbooks or paper In this room (COG05/Macgregor lab) 11
  8. 8. Assessing your performanceAssessment Weighting TotalBlog assignments 3 x 5% 15%Group project: 40% • Report 15% • Prototype 15% • Presentation 10%Final Examination 45%Total 100% Group project with 3 other students Presentations to expert panel (cf. Dragon’s Den) Final examination to be digital! 12
  9. 9. This week (Week 1) Tuesday: – The course – Introductory material Wednesday: – Set up social media accounts – Add content to own wiki pages – Setup blogs Thursday: – Social media services (a closer look) – Blogging Fill out survey (frontpage of wiki) 13
  10. 10. End of part 1 14
  11. 11. The original web (read only)[Adapted: http://www.sizlopedia.com]
  12. 12. The new web era (read/write)[Adapted: http://www.sizlopedia.com]
  13. 13. [Source: Wikimedia Commons]
  14. 14. What is social media? (Wikipedia)“Social media describes the onlinetechnologies and practices that people use toshare opinions, insights, experiences, andperspectives with each other.”“Social media can take many different forms,including text, images, audio, and video.Popular social mediums [sic] include blogs,message boards, podcasts, wikis, and vlogs.”
  15. 15. 19Broad categories (Wikipedia)
  16. 16. Definitions ??? People using accessible online technologies to share insights, information, artefacts, perspectives, experiences ... with each other SM supports social interaction requirements innate in humans on a global scale SM is an emergent, collective, open & evolving ecosystem SM is a part of all our lives 21
  17. 17. (Some) uses of social media Day-to-day  Entertainment communication  Recommendations Networking  Education Political involvement  Mobilisation Promotion  Publishing Sharing news  Fandom Conversation  New business models Disaster alert & recovery 22
  18. 18. Typical Characteristics Participation: – Readers/viewers/consumers/producers ... – User generated content (UGC) Accessible: – Anyone can participate regardless of ability Conversational: – Two-way, interactive as opposed to broadcast media – Engagement!
  19. 19. Typical Characteristics (cont’) Community: – Over time communities form around common interests/purpose Serendipitous: – Unexpected things happen by being involved Transparency: – Actions are public and persistent
  20. 20. Why do people do things online? Fun/easy/free  Peer pressure Reputation  Efficiency Reciprocity  Sharing Group identity  Ambient intimacy
  21. 21. Online community  Common interests  Reciprocity  Emotional investment  Time  Social capital
  22. 22. The long tail phenomenon
  23. 23. Living in the cloud
  24. 24. 29Top 10 websites by traffic (Alexa.com)
  25. 25. Some numbers ...– 3rd most visited website (Alexa.com)– 135.7 million unique viewers (April)– 13 billion videos (April)– 24 hours video uploaded every minuteFutile!– 2nd most visited website (Alexa.com)– More than 400 million active users– More than 25 billion pieces of content per month– 70% of Facebook users outside the U.S– 10th most visited website (Alexa.com)– 105 million registered users– 300,000 new users signing up every day– 55 60 70 90 140 155 250 million “tweets” (posts) daily
  26. 26. Support Presidential campaigns 32
  27. 27. Catalyst for the Arab Spring
  28. 28. Business practice Dell Threadless Zappos Cisco Air New Zealand The Wine Vault Giapo’s ...
  29. 29. Social media & education Twitter Disqus Facebook WikiSlideshare Polldaddy YouTube 35
  30. 30. 36
  31. 31. How many of you just click “accept”? 37
  32. 32. Other issues Authentication Privacy & security Permanence Migration Equitable access Exhaustion!
  33. 33. How much about you is revealed?
  34. 34. The end 43