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The Smart Glasses Market:
Towards 1 Billion Shipments
Ori Inbar
CEO, Augmented Reality.Org
Augmented World Expo
Inspire 1 Billion Active Users of Augmented reality by 2020
“By far the best report
I have seen in my 25
years in this industry”
- Steve Willey, CEO Innovega
The Smart Glass Startup Guy
When to
launch?
The Software Developer
Who to
partner with?
Who’s it for?
What’s the
traction?...
SmartglassesSmartphones
?
Inflection Point
Will the Market Happen?
 It’s Inevitable
 It’s Inexorable
 “There is no reason for any individual
to have a computer in...
Inevitabl
e
The Inevitability
of Augmented Reality
“When your glasses-wearing
workmates, playmates or classmates
perform better than you –
can you afford not to wear?”
Super Powers
To The People
The Market
Augmented Reality Glasses
What are AR Glasses?
1. Look like regular glasses
2. Provide direct view of the world
3. Display graphics in context
(usin...
Smart Glasses
AR
Glasses
VR HMDs
Life
Logging
Digital Eyewear
For Visually
Impaired
Gaze
Tracking
Recon Jet
Microsoft Hololens
Laster SeeThru
Meta Pro Lumus DK40
Epson BT200 Vuzix m100
ODG Consumer
Atheer One
Sony SmartE...
The Players
Pioneering
Startups
Vuzix, Lumus, Opinvent, Laster,
Recon, Kopin, Innovega, ODG,
Penny
Consumer
Electronics Gi...
Mirama
Toshiba
Mind
Share
Smart Glasses 2015 - Progress and Mind Share
Meta 1
Google
Glass
Vuzix M100
Epson
Moverio
Atheer...
Buying Criteria Prioritized
Consumer
1 Design, Form Factor
2 Size and Weight
3 Cost for Mass Production
4 Power Consumptio...
Bulkiness
Field of
View
AR Glasses Competitive Landscape 2015
Bulk vs. Field of View
Overall
Size
Field of View
(Degrees)
0 20 40 60 10080 120
AR ...
Future Generations
Breaking the 40º FOV Barrier
1
Dual Contact Lens-
Glasses
Innovega
2 Direct Retinal Projector
Brother, ...
Adoption
Adoption
(units sold)
Time Line
2014 2015 2016 20182017 2019-2023
Augmented Reality Glasses Adoption Phases - Forecast
Syn...
Key Adoption Drivers
• Style and Cost
• FOV is the new Mega Pixel race
• Platform leadership: SDK, Community, Content
• Cu...
$3,650
$1,500
$1,000 $999 $999
$699 $667 $599 $599
$500 $499 $499
$399 $380 $349 $345
$0
$500
$1,000
$1,500
$2,000
$2,500
...
Bill Of Material Cost Comparison
Smart Glasses Vs. Smart Phones
Sources: Myanville, Teardown.com, HIS
$25
$130
$155
Google...
Suppliers
Sensors
IMUs etc
AR Glasses Value Chain
Software
AR Tracking
Cloud
SDK
AR
Glasses
Manufacturers
Hardware
Tools
C...
Summary
Adoption
(units sold)
Time Line
2014 2015 2016 20182017 2019-2023
Augmented Reality Glasses Will Soar
Synthesized by Ori I...
Mustn’t
wait…
The Smart Glass Startup GuyThe Software Developer
12 months to
build, or buy
Platform!
Platform!
Platform!
O...
Retail: $799
Get it at:
Special combo promo
with AR.org Membership
$299
THANK YOU!
Ori Inbar
Ori@AugmentedReality.Org
@comogard
AWE2015.com
AugmentedReality.Org
Smart Glasses Market report 2015: towards 1 billion shipments
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Smart Glasses Market report 2015: towards 1 billion shipments

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A new report by AugmentedReality.Org, authored by world expert Ori Inbar, is predicting that the Smart Glasses market will soar towards 1 billion shipments near the end of the decade. The report, "Smart Glasses Market 2015", defines the scope of the Smart Glasses (or Augmented Reality Glasses) market, predicts how fast it will ramp up, and which companies are positioned to gain from it. It forecasts the adoption phases between 2014-2023, the drivers and challenges for adoption, and how hardware and software companies, as well as investors should plan ahead to take part in the next big computing cycle.

Companies Mentioned in this Report
Google, Epson, Microsoft, Intel, Sony, Vuzix, Optinvent, Lumus, Meta, Samsung, Apple, Amazon, Kopin, ODG, Atheer, Glassup, Mirama, Penny, Laster, Recon, Innovega, Elbit, Brother, Oakley, Fujitsu, Canon, Lenovo, Baidu, Nokia, LG, Olympus, Foxconn, Konica Minolta, Daqri, Skully Helmets, Fusar, Seebright, Caputer, RideOn, Zebra Technologies, Magic Leap, Oculus.

Published in: Technology
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Smart Glasses Market report 2015: towards 1 billion shipments

  1. 1. The Smart Glasses Market: Towards 1 Billion Shipments Ori Inbar CEO, Augmented Reality.Org Augmented World Expo
  2. 2. Inspire 1 Billion Active Users of Augmented reality by 2020
  3. 3. “By far the best report I have seen in my 25 years in this industry” - Steve Willey, CEO Innovega
  4. 4. The Smart Glass Startup Guy When to launch? The Software Developer Who to partner with? Who’s it for? What’s the traction? The Investor Build or buy? The Electronics Giant
  5. 5. SmartglassesSmartphones ? Inflection Point
  6. 6. Will the Market Happen?  It’s Inevitable  It’s Inexorable  “There is no reason for any individual to have a computer in his home” – Ken Olsen, 1977 ✔ ✔
  7. 7. Inevitabl e The Inevitability of Augmented Reality
  8. 8. “When your glasses-wearing workmates, playmates or classmates perform better than you – can you afford not to wear?”
  9. 9. Super Powers To The People
  10. 10. The Market Augmented Reality Glasses
  11. 11. What are AR Glasses? 1. Look like regular glasses 2. Provide direct view of the world 3. Display graphics in context (using cameras & sensors)
  12. 12. Smart Glasses AR Glasses VR HMDs Life Logging Digital Eyewear For Visually Impaired Gaze Tracking
  13. 13. Recon Jet Microsoft Hololens Laster SeeThru Meta Pro Lumus DK40 Epson BT200 Vuzix m100 ODG Consumer Atheer One Sony SmartEyeGlasses Google Glass Optinvent ORA-X
  14. 14. The Players Pioneering Startups Vuzix, Lumus, Opinvent, Laster, Recon, Kopin, Innovega, ODG, Penny Consumer Electronics Giants in the Game Google, Epson, Microsoft, Intel, Sony Consumer Electronics Giants on the Fence Zebra (Moto), Toshiba, Nokia, Fujitsu Canon, , Brother, Samsung, LG, Lenovo, Apple, Baidu… New Breed of Startups Meta, Atheer, Glassup, Mirama, Skully, Fusar, Daqri, Seebright, Caputer Seer, RideOn, Magic Leap
  15. 15. Mirama Toshiba Mind Share Smart Glasses 2015 - Progress and Mind Share Meta 1 Google Glass Vuzix M100 Epson Moverio Atheer Dev Kit Magic Leap Optinvent ORA 1 Recon Jet Lumus Glassup Laster SeeThru ODG R7 Penny c Wear Kopin Golden-I Meta Pro Sony SmartEyeglass Fujitsu QD Laser Konica Minolta Announced Prototype Limited/Pre - Orders Dev. Kits Shipping Product Shipping CastAR DAQRI Smart Helmet Optinvent ORA X Seebright Seer Composyt Light/ Intel Innovega Major movement since previous 2014 report Microsoft Hololens Theia Zebra HC1 Source :Ori Inbar - synthesized from Vendors and Google Trends Low Mind share High Mind share IMMY Neo
  16. 16. Buying Criteria Prioritized Consumer 1 Design, Form Factor 2 Size and Weight 3 Cost for Mass Production 4 Power Consumption, Battery Life 5 Content (Apps) 6 Field of View 7 Contrast and brightness 8 Resolution 9 Eye Position, Prescription Glasses 10 Camera(s) 11 Sensors 12 Connectivity 13 Input Device(s) 14 Robustness Enterprise/Industrial Size and Weight Field of View Battery Life Robustness Contrast and Brightness Resolution Eye Position, Prescription Glasses Camera(s) Sensors Connectivity Input Device(s) Cost for Mass Production Design Content
  17. 17. Bulkiness Field of View
  18. 18. AR Glasses Competitive Landscape 2015 Bulk vs. Field of View Overall Size Field of View (Degrees) 0 20 40 60 10080 120 AR Glasses Products Prototype Very Bulky Bulky Slim Created and augmented by Ori Inbar based on chart from Innovega Military and Special use Vuzix m100 Optinvent ORA Google Glass Epson Moverio BT-200 (Meta 1) Lumus Penny CWear NVIS Rockwell Collins Recon JetKopin Golden-i Atheer Laster Glassup Existing Generation • Waveguides • Curved Mirror ODG InnovegaInnovega EyeWay Brother AirScouter LusoVu Composyt/ LemOptix Nvidia QDLaser/ Fujitsu Magic Leap Future Generations?
  19. 19. Future Generations Breaking the 40º FOV Barrier 1 Dual Contact Lens- Glasses Innovega 2 Direct Retinal Projector Brother, Fujitsu QDLaser, EyeWay, Composyt Light 3 Transparent OLED LusoVu 4 Pinlight Displays Nvidia, UNC 5 Dynamic Lightfield, Vibrating Optic Scanner Magic Leap 6 Laser Combiner Fukui
  20. 20. Adoption
  21. 21. Adoption (units sold) Time Line 2014 2015 2016 20182017 2019-2023 Augmented Reality Glasses Adoption Phases - Forecast Synthesized by Ori Inbar from multiple sources Tech. Enthusiasts First 10 AR Glasses shipped 1 Million Shipments Early Adopters Initial winners emerge Major investments 10 Million Shipments Early Majority Market reaches critical mass Major shakeup (acquisitions, mergers) 50-100 Million Shipments Mainstream AR Glasses displace Smartphones Market owned by one “800 lb. Gorilla”* and 1-2 challengers >1 Billion Shipments 1M 10M 100M 1B Major Shake up
  22. 22. Key Adoption Drivers • Style and Cost • FOV is the new Mega Pixel race • Platform leadership: SDK, Community, Content • Cultural impact • Enterprise will lead, consumers will follow
  23. 23. $3,650 $1,500 $1,000 $999 $999 $699 $667 $599 $599 $500 $499 $499 $399 $380 $349 $345 $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 Median $599 Source: Ori Inbar January 2015 Consumer and Enterprise Digital Eyewear Price Comparison
  24. 24. Bill Of Material Cost Comparison Smart Glasses Vs. Smart Phones Sources: Myanville, Teardown.com, HIS $25 $130 $155 Google Glass $42 $185 $227 iPhone 6 Display Only Everything Else Total
  25. 25. Suppliers Sensors IMUs etc AR Glasses Value Chain Software AR Tracking Cloud SDK AR Glasses Manufacturers Hardware Tools Compute Platform OS GPU CPU ASIC Display, Projectors Input Devices Apps Other Power, Audio, etc Connectivity WIFI, BLE, GPS Cameras Design Industrial Enterprise Retail & Commerce Training & Maintenance Education & Learning Travel & Navigation Healthcare & Recreation Games & Entertainment Urban & Architecture Military & Government Users Enterprise AppDevelopersServices Location Services Gestures Browsers Source: Ori Inbar ConsumersProsumers
  26. 26. Summary
  27. 27. Adoption (units sold) Time Line 2014 2015 2016 20182017 2019-2023 Augmented Reality Glasses Will Soar Synthesized by Ori Inbar from multiple sources Tech. Enthusiasts Early Adopters Early Majority > 1 Billion Major Shake up Mainstream 1M 10M 100M 1B
  28. 28. Mustn’t wait… The Smart Glass Startup GuyThe Software Developer 12 months to build, or buy Platform! Platform! Platform! Opportunity is now Jump in! The Electronics GiantThe Investor
  29. 29. Retail: $799 Get it at: Special combo promo with AR.org Membership $299
  30. 30. THANK YOU! Ori Inbar Ori@AugmentedReality.Org @comogard AWE2015.com AugmentedReality.Org

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