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The new way of collaboration


           How is communication                                                                                   @
                 changing?

              founded: 2004
                                                                                              founded: 2006
       800 million users (09|2011)
       closed information exchange                                                   100 million users (09|2011)
       in private networks                                                           open information exchange

          status updates, activities,
             like + share function                                                     140 characters, follow user,
                                                                                               # hashtags



                                                                  !
                 www.facebook.com

                                                                                                www.twitter.com                              ...

          What can companies                              learn?
                                            from web 2.0 to enterprise 2.0

                 Corinna Pahrmann
                           O‘Reilly
"Web 2.0 is mainly about one thing:
                                                           „                                 “Enterprise 2.0 is the use of emergent
                                                                                             social software platforms within
                                                                                             companies, or between companies
                                                                                             and their partners or customers”
           people. The web2.0 user                                               „             Andrew McAfee
    is no longer a customer of web                                                             andrewmcafee.org/2006/05/enterprise_20_version_20/
content he is now a co-creator. […]„
ftp://ftp.oreilly.de/pub/katalog/web20_broschuere.pdf




                 ?                    external                                                               internal
                                                                                                              Open structures
     Open and active communication with the customer                                                establish a culture of participation
                       e.g. company blogs and social media                                               and knowledge exchange
      !                                                                                !             !
                                                                                                                                       Excurs
          How is it used
       within the company?

                                                                                                       Web 2.0 > Enterprise 2.0
                                                                                                      Wikipedia > Enterprise Wiki
                                                                                                          Blogs > Corporate Blogs
                                                                                                        Social- > Communote,
                                           founded 2008
                                           Germany                                                    Networks Yammer etc.
                                           (Sillicon Saxony)                                           Content > Social
       founded 2008                        SaaS and                                                    Sharing Software
       USA (Sillicon Valley)               On Premises
       only SaaS




        Communication is crucial for success.
                                                                  ...
                                                                                                                      conquer Barriers
                       with microblogging
     distributed
       teams                                                                                             identify with the company
                                       ...                  ...                Motivation and knowledge optimization
                                                                                     encourages creativity and innovation

                                                           Support of unstructured workflows and ad-hoc processes



          What is it used for?
                    ideas and information 15%

                    status updates                      26%

                    problem solving                     28%

                    task coordination                   52%
                http://kooperationssysteme.de/docs/pubs/RichterRiemer2010-Wissensmgt.pdf



                                                                                  What are the benefits?
                                                                                                Corporate Communication
          ...                       Project Communication
                          „… I’ve never been so well informed                                „… finally I realized my employees’ concerns,
                          about internal issues, activities,                                        and can easily offer new impulse
                          and the latest project updates!“                                               on different hierarchical levels.“
                                                                                        ...
                 Communication with partners                                     ...            ...
                 „… partners and suppliers can be
                 easily integrated into my projects as if
                                                                                  Sales and Marketing
    ...
                       they were on-site …”
                                                                                  „… all employees actually receive the most
                                                                                  important messages. Information no longer
                                      Innovation Management                       disappears in personal
                               „… I receive feedback, hints, advise                                           €            !
                                                                                  E-Mail accounts.“
                                        and support immediately.“
                                                                                                                          §                ?

                !        Tipp            ?
                                                                         How to get started?

                                                                  ?
                                                                                   1 invite participants.
                                                                                   2 define topics and areas.
                                                                                   3 get first experience.
                                                                                   4 definine guidlines.
                                                                                   5 integration into information portals
        What do I need?
                                                         Do
                                                                                     and unstructures processes
                                                                                   6 getting started.
                                                                                   7 company-wide use.
        Keep it short and simple

        Share relevant information with
        other collegues

        Participate actively                                            share private information
        (ask and answer questions)
                                                                        confuse with instant messaging
        Write in context and use tags
        for your messages                                               post confidential messages
                                                                        in public topics
        Create added value in the comments
        you send




                         How many characters does
                                                                                                         Don‘t
      microblogging need?

                                                                                              abc
                 < 140                  33%

                 < 200                  45%

                 < 300                  60%

                 < 400                  70%

                 < 500                  77%

                 > 500                  23%
             Source: Communardo, 2012

                                                           How do I communicate correctly?                                                     ?
                                                                                                                                  bla
                                         Microblog                   Microblog                    SharePoint
                         Team




                                                                                                  Wiki
                                                                          Blog/Wiki               Fileshare


                                        Instant Messaging           E-Mail                        E-Mail +
                         Personal




                                        Direct Message                                            Attachment
                                        SMS


                                          Short message               Message/Article                    Document



       What are the                   results?
“The volume of emails we send and receive is unsustainable for business. Managers spend
          between 5 and 20 hours a week reading and writing E-Mails. [...] We have set up
                collaboration tools and social community platforms, to share and keep track
                                                                                                             „            Thierry Breton
                                                                                                                          CEO
                                                                                                                          Atos Origin



                                                                „
               of ideas on subjects from innovation and Lean Management through to sales.
          [...] E-Mail is on the way out as the best way to run a company and do business.” 
                               http://atos.net/en-us/Newsroom/en-us/Press_Releases/2011/2011_02_07_01.htm



                                           Birgit Gebhard                  "We are committed to social communication and want to
                                                                           guarantee smooth 'flow' between management, employees,
                                                     CEO                   external personnel and clients."
                                                Trendbüro                   www.communote.com




                                           "In our daily practice, we feel a certain need,
                                              to improve the organization of information.
                                    E-Mail, Instant Messaging and personal file storage
                                                            are simply not the solution. "    „             Ilja Hauß
                                                                                                            CEO
                                                                                                            Communardo

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Infografic: The new way of collaboration

  • 1. The new way of collaboration How is communication @ changing? founded: 2004 founded: 2006 800 million users (09|2011) closed information exchange 100 million users (09|2011) in private networks open information exchange status updates, activities, like + share function 140 characters, follow user, # hashtags ! www.facebook.com www.twitter.com ... What can companies learn? from web 2.0 to enterprise 2.0 Corinna Pahrmann O‘Reilly "Web 2.0 is mainly about one thing: „ “Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers” people. The web2.0 user „ Andrew McAfee is no longer a customer of web andrewmcafee.org/2006/05/enterprise_20_version_20/ content he is now a co-creator. […]„ ftp://ftp.oreilly.de/pub/katalog/web20_broschuere.pdf ? external internal Open structures Open and active communication with the customer establish a culture of participation e.g. company blogs and social media and knowledge exchange ! ! ! Excurs How is it used within the company? Web 2.0 > Enterprise 2.0 Wikipedia > Enterprise Wiki Blogs > Corporate Blogs Social- > Communote, founded 2008 Germany Networks Yammer etc. (Sillicon Saxony) Content > Social founded 2008 SaaS and Sharing Software USA (Sillicon Valley) On Premises only SaaS Communication is crucial for success. ... conquer Barriers with microblogging distributed teams identify with the company ... ... Motivation and knowledge optimization encourages creativity and innovation Support of unstructured workflows and ad-hoc processes What is it used for? ideas and information 15% status updates 26% problem solving 28% task coordination 52% http://kooperationssysteme.de/docs/pubs/RichterRiemer2010-Wissensmgt.pdf What are the benefits? Corporate Communication ... Project Communication „… I’ve never been so well informed „… finally I realized my employees’ concerns, about internal issues, activities, and can easily offer new impulse and the latest project updates!“ on different hierarchical levels.“ ... Communication with partners ... ... „… partners and suppliers can be easily integrated into my projects as if Sales and Marketing ... they were on-site …” „… all employees actually receive the most important messages. Information no longer Innovation Management disappears in personal „… I receive feedback, hints, advise € ! E-Mail accounts.“ and support immediately.“ § ? ! Tipp ? How to get started? ? 1 invite participants. 2 define topics and areas. 3 get first experience. 4 definine guidlines. 5 integration into information portals What do I need? Do and unstructures processes 6 getting started. 7 company-wide use. Keep it short and simple Share relevant information with other collegues Participate actively share private information (ask and answer questions) confuse with instant messaging Write in context and use tags for your messages post confidential messages in public topics Create added value in the comments you send How many characters does Don‘t microblogging need? abc < 140 33% < 200 45% < 300 60% < 400 70% < 500 77% > 500 23% Source: Communardo, 2012 How do I communicate correctly? ? bla Microblog Microblog SharePoint Team Wiki Blog/Wiki Fileshare Instant Messaging E-Mail E-Mail + Personal Direct Message Attachment SMS Short message Message/Article Document What are the results? “The volume of emails we send and receive is unsustainable for business. Managers spend between 5 and 20 hours a week reading and writing E-Mails. [...] We have set up collaboration tools and social community platforms, to share and keep track „ Thierry Breton CEO Atos Origin „ of ideas on subjects from innovation and Lean Management through to sales. [...] E-Mail is on the way out as the best way to run a company and do business.”  http://atos.net/en-us/Newsroom/en-us/Press_Releases/2011/2011_02_07_01.htm Birgit Gebhard "We are committed to social communication and want to guarantee smooth 'flow' between management, employees, CEO external personnel and clients." Trendbüro www.communote.com "In our daily practice, we feel a certain need, to improve the organization of information. E-Mail, Instant Messaging and personal file storage are simply not the solution. " „ Ilja Hauß CEO Communardo