Social commerce for small business

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How community engine helps small business connect, communicate and transact online.

Published in: Business, News & Politics

Social commerce for small business

  1. 1. “We need to ensure that [the internet] is a fair place and does not become a place where big business can use their power to unfairly dominate sales.” ~ Council for Small Business Organisations Australia (COSBOA)Monday, 20 August 2012
  2. 2. 36% 64% of Australian small businesses still don’t have a website Source: MYOB InsightsMonday, 20 August 2012
  3. 3. Online retail expenditure $30b $33b $37b Yet Aussies are $27b spending more than ever online. 2010 2011 2012 2013 Source: Forrester ResearchMonday, 20 August 2012
  4. 4. 62% of the population use social media... ...while only 27% of small businesses Source: Sensis, May 2012 use it to talk to them.Monday, 20 August 2012
  5. 5. BUT, traditional social networks are primarily for private use Connect with Family / Friends 94% Connect with Business 22% 0 25 50 75 100 Source: Sensis May 2012Monday, 20 August 2012
  6. 6. community engine is the social marketplace, where businesses and their customers connect, communicate and transact online.Monday, 20 August 2012
  7. 7. Small business marketing online - what do you really get out of it?Monday, 20 August 2012
  8. 8. Social group The social marketplace: Advertising Media eCommerce buying Attention Relationships Paying CustomersMonday, 20 August 2012
  9. 9. Stuff I like Things I buy Recommendations, (not advertising) power the social Stuff that marketplace. people like me like and buyMonday, 20 August 2012
  10. 10. CONNECT Manage customers / contacts Invite existing and new customers to keep in touch Get recommended to relevant new customersMonday, 20 August 2012
  11. 11. COMMUNICATE Communicate regularly with customers to increase retention and repeat business Manage contacts easily from your business profile Post news, offers, notices, events and photos to keep your customers informed and engagedMonday, 20 August 2012
  12. 12. TRANSACT Create and sell offers, memberships Offers are recommended to relevant potential customers No fees until you transactMonday, 20 August 2012
  13. 13. Channel Partnership program ✓ Increase your membership offering to existing members ✓ Grow the membership of your chamber or industry association ✓ Be the champion of e-commerce and online marketing for your membersMonday, 20 August 2012
  14. 14. Channel Partnership program Your members receive: ✓ Exclusive member incentives on communityengine.com.au ✓ Social commerce workshops for members ✓ Prioritised member access and supportMonday, 20 August 2012
  15. 15. Visit communityengine.com.au Email smallbusiness@communityengine.com Call 1300 266 686Monday, 20 August 2012

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