community engine for membership


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An overview of how small community groups and membership organisations can use community engine to collect payments, manage memberships, and find new members.

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community engine for membership

  1. 1. Changing the way we do businessSunday, 1 April 2012
  2. 2. The internet as a level playing field “The internet has become a major place for trade and we need to ensure that it is a fair place and does not become a place where big business can use their power to unfairly dominate sales.” ~ Peter Strong, Council for Small Business Organisations Australia (COSBOA) community engine and the internet We build software with a purpose. We’re Australian made, have strong roots in the community, and we have built a place where the local store has equal footing with the big brands. A place where everyone can be heard.Sunday, 1 April 2012
  3. 3. Community groups in Australia There are 600,000 community groups, contributing $43 Billion to the economy. Reliant on volunteers Time-poor administrators Hard to find new members Online presence is expensive to Constitutes 8% of national employment do well. Pay taxes & employ staffSunday, 1 April 2012
  4. 4. Volunteers in Australia 6 million volunteers in Australia donate $14.6 billion in unpaid work each year. Source: Office for the Not-for-Profit SectorSunday, 1 April 2012
  5. 5. The online opportunity for community organisations ‣16.4M internet users monthly ‣12M+ use social networking sites ‣60% are over 35. ‣They’ll spend $33B online in 2012.Sunday, 1 April 2012
  6. 6. Problem: The internet is full of paid-for noise, vying for ATTENTIONSunday, 1 April 2012
  7. 7. I just want some tools ‘off the shelf’ to: • communicate with my members • collect membership fees and donations. Make it affordable, with ways that I can find new members too. So I have time to see my family at the end of the day. BUT the average manager of a community organisation has too many responsibilities to know how to break through the noise and find new Treasurer members. Manager HR Events coordinator Public Relations Manager Event planner Committee organiser Marketing Secretary Membership manager Community group manager and member of the local communitySunday, 1 April 2012
  8. 8. Why is community engine different? Social Commerce is about connecting people only to the things that we know they might Stuff I do Clubs I’m a part of be interested in and nothing more. That means no advertising, and less noise. We provide these ‘recommendations’ based on our Recommending knowledge of things they like, your organisation stuff they do, and what other to potential people ‘just like them’ have in members common. Stuff that people like me also doSunday, 1 April 2012
  9. 9. Online marketing - from advertising to social commerce ADVERTISING eCOMMERCE SOCIAL GROUP SOCIAL MEDIA BUYING COMMERCE • Pay for ‘share of • You pay for cost of • You can build customer • Sell high volumes of • Pay only for transactions attention’ (mass website design, build, relationships online prepaid inventory online audience, or ‘pay per ongoing maintenance • Self-serve offers click’ etc) • The data does not • Reliant on discounting • You still need to belong to you • Own and manage your • No customer relationship advertise and promote • Low sales margins customer/ member data. your site • No transactions occur • No guarantee of • No ongoing customer • Your business and offers transaction • You receive direct • You need to promote and relationships (the data are ‘recommended’ to transactions and advertise your social does not belong to you) potential customers • High cost to acquire new customer relationships. presence customers • Reliant on the group • No advertising costs • social media is still buying site advertising considered a ‘personal and promoting their space’ where businesses brand may not be welcome • Capacity to handle sales volume can be an issueSunday, 1 April 2012
  10. 10. The noticeboard Connect Communicate Transact Invite both new and existing Communicate in real-time with Sell memberships, create customers to interact with your customer or member customised offers, accept you online. database via their personalised payment online without complex community noticeboard. merchant account paperwork.Sunday, 1 April 2012
  11. 11. An organisation profile Collect membership fees Information about the business, association, or community group. Post updates, comments, photos Notices relevant to your organisation appear here Recommend member events, businesses, offers to your own audienceSunday, 1 April 2012
  12. 12. The noticeboard Businesses and clubs you follow, or ones that might be of interest. Public notices you might be interested in (events, lost/found, FREE,For Sale etc) Offers and memberships you might be interested in purchasing (one click to buy)Sunday, 1 April 2012
  13. 13. How it works Your personal noticeboard COMMUNITY MEMBERS RECOMMENDATIONS ORGANISATIONS Members sign up and ‘follow’ Each individual receives recommended community Organisations invite their groups and businesses they like. groups, offers, and notices based on their likes, interests, members. location and what other people "just like them" are doing. Communicate Collaborate Businesses find new customers Collect membership fees Associations find new members The community as a whole becomes connectedSunday, 1 April 2012
  14. 14. Our learnings in Byron Bay As a not for profit small business association with a lot of stakeholders, we were keenly interested in what Community Engine could do for us. Using social media for business advantage, member management tools and harnessing the power of recommendation are important priorities for our organisation, and Community Engine have helped us to gain a much better understanding in these areas. ...All we have had to do is be willing to learn and adapt to new ways of thinking about connecting our members with their target audience. Community Engine are highly recommended for any small Russell Mills business or community-based organisation looking for tools Chief Executive Officer and resources to make doing business more efficient and Northern Rivers Tourism enjoyable.Sunday, 1 April 2012
  15. 15. To get started, visit For more information, call 1300 COMMUNITY or email enquiries@communityengine.comSunday, 1 April 2012