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Digital Disclosure<br />October 1, 2009<br />by Doug Lacombe, MBA<br />
What is IR?<br />
What is social media?<br />Social media is an umbrella term for a wide variety of collaborative web-based software tools t...
Social media basics<br />Cocktail party metaphor <br />General categories of social media sites are: <br />Social Networki...
Why bother?<br />
Follow the audience<br />
Follow the influencers<br />Blogs<br />Twitter<br />Wikis<br />
Follow the money<br />
Is it right for me?<br />
Does SM fit your business?<br />
Strategic framework<br />
Tactical framework<br />Brand<br />Understand<br />Monitor<br />Policy<br />Participate<br />PLOP<br />B.U.M.P.P.<br />
Social Media Adoption Curve<br />collaboration<br />relationships<br />participation<br />broadcast<br />take value -> add...
Brand-jacking<br />
Examples<br />
Resources<br />communicatto.com blog for links to white papers, studies, slideshows (including this one),and more regardin...
Questions?<br />Doug Lacombe<br />doug@communicatto.com<br />www.communicatto.com<br />
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Digital Disclosure

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Presentation to Investor Relations officers, corporate secretaries, and lawyers on "Digital Disclosure", the use of social media by publicly listed companies. Sponsored by Valiant Trust, Kingsdale Shareholder Services, and communicatto.

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Digital Disclosure

  1. 1. Digital Disclosure<br />October 1, 2009<br />by Doug Lacombe, MBA<br />
  2. 2. What is IR?<br />
  3. 3. What is social media?<br />Social media is an umbrella term for a wide variety of collaborative web-based software tools that encourage sharing and conversation <br />
  4. 4. Social media basics<br />Cocktail party metaphor <br />General categories of social media sites are: <br />Social Networking (Facebook, MySpace) <br />Video (YouTube, Vimeo) <br />Photos (flickr, twitpic) <br />Audio (podcasts on iTunes) <br />Blogging (hosted service versus free consumer-grade) <br />Micro-blogging (Twitter, Yammer)<br />
  5. 5.
  6. 6. Why bother?<br />
  7. 7. Follow the audience<br />
  8. 8. Follow the influencers<br />Blogs<br />Twitter<br />Wikis<br />
  9. 9. Follow the money<br />
  10. 10. Is it right for me?<br />
  11. 11. Does SM fit your business?<br />
  12. 12. Strategic framework<br />
  13. 13. Tactical framework<br />Brand<br />Understand<br />Monitor<br />Policy<br />Participate<br />PLOP<br />B.U.M.P.P.<br />
  14. 14. Social Media Adoption Curve<br />collaboration<br />relationships<br />participation<br />broadcast<br />take value -> add value<br />observation<br />education<br />1-way -> 2-way<br />social media experience<br />November 2008<br />
  15. 15. Brand-jacking<br />
  16. 16. Examples<br />
  17. 17. Resources<br />communicatto.com blog for links to white papers, studies, slideshows (including this one),and more regarding IR and social media<br />
  18. 18. Questions?<br />Doug Lacombe<br />doug@communicatto.com<br />www.communicatto.com<br />

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