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Activity profiles of communication professionals European Communication Monitor - ECM 2012 - Results

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Activity profiles of communication professionals working in different functions Managing Coaching, training and Aligning communication, Professionals working in Operational communication educating members of the the organisation/client the field of … communication activities and co-workers organisation or clients and its stakeholders Media relations, 45.1% 25.5% 12.8% 16.5% press spokesperson Online communication, 40.8% 27.6% 14.5% 17.2% social media Internal communication, 40.1% 26.7% 14.1% 19.0% change Overall communication 39.0% 28.4% 14.3% 18.2% International communication 38.0% 29.5% 12.5% 20.0% Marketing, brand, 35.4% 32.5% 13.2% 18.9% consumer communication Governmental relations, 30.8% 28.9% 15.9% 24.4% public affairs, lobbying Consultancy, advising, 29.4% 29.6% 20.2% 20.9% coaching, key account Strategy and coordination of 28.8% 33.5% 15.5% 22.2% the communication functionwww.communicationmonitor.eu / Zerfass et al. 2012 / n = 1,712 PR professionals. Q 7: Please think about how you spend most of your time at work. 50Please divide your productive time spent at work (values should add up to 100%).

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