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Professionals working in non-profit organisations European Communication Monitor - ECM 2012 - Results

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Professionals working in non-profit organisations use more time for operational communication and seldom engage in coaching colleagues Productive time spent at work Aligning communication, 18.7% 16.7% 19.5% 20.0% 20.3% the organisation/client and its stakeholders** 15.3% 13.5% 14.6% 14.2% 15.9% Coaching, training and educating members of the organisation or clients* 27.7% 29.3% 28.0% 29.0% 30.3% Managing communication activities activities and co- workers 40.1% 38.7% 37.9% 36.8% 33.5% Operational communication** Non-profit Governmental Private companies Joint stock Consultancies, organisations organisations companies agencieswww.communicationmonitor.eu / Zerfass et al. 2012 / n = 2,185 PR professionals. Q 7. Medians. Scale 0%-100%. * Significant differences (ANOVA/Scheffe 49post-hoc test, p ≤ 0.05) / ** Highly significant differences (ANOVA/Scheffe post-hoc test, p ≤ 0.01).

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