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ContentForeword and Introduction 6Research design European Communication Monitor - ECM 2012 - Results

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ContentForeword and Introduction 6Research design 8Methodology and demographics 10Ethical challenges and standards 18Professionalisation and accreditation 36Practice of strategic communication 42Strategic issues, power and influence 52Social media: Importance, implementation and skills 62Professional training and development 76Management, business and communication qualifications 86Recruiting young professionals 100Salaries 106References 114Partners and Sponsor 117Advisory Board 120Authors and Research Team 121 5

Published in: Business, Technology

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