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Perception of ethical issues in different regions Western Northern Southern Eastern Europe Europe Europe Europe Communication professionals face more ethical challenges than 62.3% 57.4% 52.7% 58.1% five years ago Compliance and transparency rules force professionals to be 81.4% 75.9% 75.6% 74.8% more cautious Social media communication brings about ethical challenges 72.5% 75.7% 69.5% 68.8% that differ from other channels ** Communicating internationally is more challenging from an ethical 65.9% 61.6% 47.7% 47.9% standpointwww.communicationmonitor.eu / Zerfass et al. 2012 / n = 2,185 PR professionals. Q 2. Scale 1 (strongly disagree) − 5 (totally agree). Considered scale points 264-5 (normal) or 1-2 (reverse coded). ** Highly significant differences between regions (chi-square test, p ≤ 0.01).

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