The 13th edition of the European Communication Monitor sheds light on five pressing issues for communication leaders: trust, transparency, advocacy, content strategies and artificial intelligence in communications. Empirical insights show how societies, organisations and individual practitioners are affected. The study also identifies drivers of excellence in each field, motivating readers to evaluate their own situation and initiate a turnaround where necessary.
This edition of the ECM is based on responses from 2,689 communication professionals working in companies, non-profits, governmental organisations and agencies from 46 European countries. Detailed analyses are available for 22 countries. This makes the monitor the largest regular study of the field worldwide – and the only truly global research of its kind in conjunction with the North American, Latin American and Asia Pacific Communication Monitors.
The ECM 2019 shows that impacts and risks of Artificial Intelligence for communications are assessed quite differently, that content creation is mainly inspired by internal sources (but less by external input and discourses), that shared media have clearly gained in importance, and that sponsored social media content is used by every second communication department and agency across Europe.
The strict selection of participants, a unique research framework based on established theories and statistical analyses fulfilling academic standards are key features of the ECM studies. Lead researchers Professors Ansgar Zerfass (Leipzig), Dejan Verčič (Ljubljana), Piet Verhoeven (Amsterdam), Ángeles Moreno (Madrid) and Ralph Tench (Leeds) are supported by national research collaborators who are professors at renowned universities across the continent.
The European Communication Monitor 2019 has been organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), supported by premium partner Cision Insights, digital communications partner Fink & Fuchs, and media partner Communication Director magazine.
Introducing the Analogic framework for business planning applications
European Communication Monitor 2019
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3. EUROPEAN
COMMUNICATION
MONITOR 2019
EXPLORING TRUST IN THE PROFESSION, TRANSPARENCY,
ARTIFICIAL INTELLIGENCE AND NEW CONTENT STRATEGIES.
RESULTS OF A SURVEY IN 46 COUNTRIES.
Ansgar Zerfass, Dejan Verčič, Piet Verhoeven, Ángeles Moreno & Ralph Tench
A study conducted by the European Public RelaSons EducaSon and Research AssociaSon (EUPRERA)
and the European AssociaSon of CommunicaSon Directors (EACD), supported by partners
Cision Insights, Fink & Fuchs and CommunicaSon Director magazine.