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Die Macher von Morgen - Eine deutschlandweite Studie zu jungen Berufstätigen und Talenten im Berufsfeld Kommunikationsmana...
Die Macher von Morgen - Eine deutschlandweite Studie zu jungen Berufstätigen und Talenten im Berufsfeld Kommunikationsmana...
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Die Macher von Morgen - Eine deutschlandweite Studie zu jungen Berufstätigen und Talenten im Berufsfeld Kommunikationsmanagement und Public Relations

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Das Berufsfeld Kommunikationsmanagement und Public Relations hat sich in den letzten Jahrzehnten dynamisch entwickelt. Das hat zu einer intensiven Diskussion über neue Aufgaben, innovative Rollenmodelle und veränderte Kompetenzprofile geführt. Doch es ist wenig über die Talente bekannt, die erst seit wenigen Jahren im Berufsfeld tätig sind. Dabei sind sie es, die der Wandel in der Branche am stärksten betrifft. Sie sind es auch, die sich von bisherigen Erfolgsmustern lösen und auf neue Arbeitsweisen, Rollenerwartungen und Führungsmodelle einstellen müssen.
Viele von ihnen werden als „Macher von Morgen“ die Zukunft der Profession gestalten. Die Forschung zeigt allerdings, dass sie vergleichsweise oft mit mangelnden Entwicklungschancen, hoher Aufgabenlast, Konflikten zwischen Beruf und Familie sowie Problemen mit Kollegen und Vorgesetzten konfrontiert sind. Dabei blieben viele Fragen offen.
Die vorliegende Studie bringt Licht in diese Zusammenhänge. Sie ist als Kooperationsprojekt der Universität Leipzig mit der Initiative #30u30 und dem Branchenmagazin PR Report entstanden.

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Die Macher von Morgen - Eine deutschlandweite Studie zu jungen Berufstätigen und Talenten im Berufsfeld Kommunikationsmanagement und Public Relations

  1. 1. !"#$%&'(#)$*+,$%+)-#, !"#$%&$'()*+,-#&.$"($%/('&"$%0'%1'#2$#%3$4'5)(6("2$#%'#&%7-,$#($#% "8%3$4'5)5$,&%9:88'#";-(":#)8-#-2$8$#(%'#&%<'=,"*%>$,-(":#) !"#$%/('&"$%&$4%?#"@$4)"(6(%A$"B0"2%8"(%?#($4)(C(0'#2%&$4%D#"("-("@$%EFG'FG '#&%&$8%34-#*+$#8-2-0"#%<>%>$B:4(
  2. 2. IMPRESSUM Herausgeber Universität Leipzig Institut für Kommunikations- und Medienwissenschaft Lehrstuhl für Strategische Kommunikation Nikolaistraße 27-29 | D-04109 Leipzig Zitation Zerfaß, A., Volk, S. C., Dietlmeier, J., Düthmann, J., Kornblum, T., Link, J., Lück, A., & Vaaßen, F. (2020). Die Macher von Morgen – Eine deutschlandweite Studie zu jungen Berufstätigen und Talenten im Berufsfeld Kommunikationsmanagement und Public Relations. Leipzig: Universität Leipzig. © Juni 2020 bei den Verfassern. Alle Rechte vorbehalten. Dieser Studienbericht ist unter http://bit.ly/machervonmorgen sowie www.communicationmanagement.de/ und www.30u30.de/ zum Download verfügbar. Eine Veröffentlichung an anderer Stelle ist nicht gestattet. Die Verwendung von Grafiken und Aussagen aus diesem Bericht ist zulässig, wenn die Quelle an geeigneter Stelle vollständig zitiert wird (s.o.) und ein Quellenvermerk direkt unter jeder Abbildung angebracht wird: „Quelle: Universität Leipzig 2020, http://bit.ly/machervonmorgen”.
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