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Identiteit kern van de zaak keynote tibor van bekkum_identiteitscongres 2012

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Identiteit kern van de zaak keynote tibor van bekkum_identiteitscongres 2012

  1. 1. Identiteit: kern van de zaak
  2. 2. Iets magisch
  3. 3. Members’ beliefsabout the central, distinctive and enduring characteristics of the organization
  4. 4. harmoniseert
  5. 5. referentiepunt
  6. 6. zelfrepresentatie
  7. 7. werkelijkheidsconstructie
  8. 8. inspireert, instrueert, legitimeert Identiteit Strategie Operatie Individu
  9. 9. Identiteit als bron van succes
  10. 10. merk & reputatie
  11. 11. winstgevendheid
  12. 12. sturingIncreasingly, an organization must reside in the heads and hearts of its members. Thus, in the absence of an externalized bureaucratic structure, it becomes more important to have an internalized cognitive structure of what the organization stands for and where it intends to go —in short, a clear sense of the organizations identity. A sense of identity serves as a rudder for navigating difficult waters.
  13. 13. verandering
  14. 14. Identiteit als valkuil
  15. 15. verdeelt
  16. 16. verblindt
  17. 17. bepaalt voorkeur
  18. 18. zet vast
  19. 19. maakt irrelevant
  20. 20. het vervreemd
  21. 21. Rather than being ‘just another’ analytical and managerial tool, organizational identity and organizational identification should be of particular interest to those who are seeking to structure and harness the collective energies of organizations Effective leaders are ‘entrepreneurs of identity’ whose primary project is to create, coordinate and control a shared vision of ‘who the organization is’ and ‘what it wants to be’
  22. 22. Verbinden
  23. 23. binnen en buiten WieNarcisme zijn Hyperadaptatie wij?
  24. 24. management, medewerker, klant
  25. 25. bronnen van betekenisgeving geconstrueerde externe identiteit geprojecteerde identiteit werkcontext persoonlijke identiteit
  26. 26. door sturen op identificatie
  27. 27. merk, mens, proces Waarde creatie Mens

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