Why charities need social media

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Why charities need social media

  1. 1. Why Charities Need Social Media Michael Netzley, PhDAsst. Professor, Corporate Communication Fellow, Society for New Comm Research
  2. 2. Can You Afford This?
  3. 3. Where are Your Stakeholders?
  4. 4. SG Netizens: On-line Preferences 09 wiki contribution Microblog On-line Ratings Personal Blog Upload VideosLeave Comment Blog Visit Friends SNS My SNS Watch Videos 0 10 20 30 40 50 60 70 80 90 10 0 30+ 20-30 <20© 2009 Michael Netzley, research.
  5. 5. 2010 Wiki Contribution Microblog On-line Ratings Personal Blog Upload VideosLeave Comment Blog Visit Friends SNS My SNS Watch Videos 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 30+ 20-30 Under 20
  6. 6. 2010 Sg Microblogging 308%Increase (c) 2011, Michael Netzley, PhD
  7. 7. 2011 Wiki Contribution Microblog On-line Ratings Personal Blog Upload VideosLeave Comment Blog Visit Friends SNS My SNS Watch Videos 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 30+ 20-30 Under 20
  8. 8. Singapore
  9. 9. What It Means for You • You need to be where your stakeholders are • Adapt to Singapore’s comparatively passive consumption behaviors • Begin with a wise content strategy
  10. 10. Next…Explore New Behaviors
  11. 11. Power ofCrowds
  12. 12. Tan Siok Siok: Filmmaker http://www.twittamentary.com/
  13. 13. Twittamentary
  14. 14. Interview with Siok Siok Interview: episode #479
  15. 15. SolveProblems
  16. 16. Lower Costwith In-kindTrades
  17. 17. ExpandsYourResourceBase
  18. 18. Messagesfrom PeersmoreInfluential
  19. 19. Many SmallAmountsAdd Up
  20. 20. Gartner: SNS and Public Sector “social networks will complement, and may replace, some public sector functions…” Gartner, 23 Oct 2008
  21. 21. My Business Card

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