Twitter in the enterprise


                     Microblogging vs. microsharing
                     First experiences. Li...
Who we are ?




© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de

Seite 2
Instead of an intro …
© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de

Seite 4
© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de

Seite 5
… that„s been around for long!
                   •   Note books
                   •   „Kladden“
                   •   T...
We„ve got a problem! Where is it?
• What we„ve got…
          •   Direct team communication
          •   E-Mail and docum...
The question for us …



                How can this „best practice“
                be transferred to the
              ...
Why don„t we just use Twitter?
                                                                                        •  ...
What others say….




Seite 10
What do we need?
                                                                  •    Focus on our topics and tasks….
  ...
Trial No. 1 – Exchange Folders
                                                                                           ...
Trial No. 2 – Wordpress / Prologue
                                                                                       ...
Trial No. 3 – Communote
                                                                                               •  ...
Communote.com

                •   Live-Demo


                •   www.communote.com


                •   Currently „Clos...
Example # 1/3 – Project blog
                                                                                             ...
Example # 2/3 – Sales blog
                                                                                               ...
Example # 3/3 – Systems log
                                                                                              ...
Microlearnings from microsharing
       •   Your team knows even before you tell them.
       •   You may get unexpected h...
Outlook
 •    We are rolling out Communote internally.
 •    We are developing enterprise features, e.g. mobile
      acce...
Recent tweets
Questions …
•   Interesting questions:
      • Where to use microblogs inside a
        company?
      • When do I use a m...
Thank you for your attention !
Dirk Röhrborn
Communardo Software GmbH
               E-Mail: dirk.roehrborn@communardo.de
...
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Twitter in the enterprise: Microblogging vs. Microsharing

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Presentation at Barcamp Berlin on the use of microblogging in the enterprise.

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Twitter in the enterprise: Microblogging vs. Microsharing

  1. 1. Twitter in the enterprise Microblogging vs. microsharing First experiences. Live demo. Dirk Röhrborn Barcamp Berlin 3, 19.10.2008
  2. 2. Who we are ? © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 2
  3. 3. Instead of an intro …
  4. 4. © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 4
  5. 5. © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 5
  6. 6. … that„s been around for long! • Note books • „Kladden“ • Taking notes in text files • Instant Messages • E-Mail • Etc. ..
  7. 7. We„ve got a problem! Where is it? • What we„ve got… • Direct team communication • E-Mail and document archives • Sound business processes • Structured documentation (e,g. Sharepoint) • Knowledge Management (e.g.. Atlassian Confluence Wiki) • However … • We loose many important pieces of information… • Some important stuff ist inaccessible… • Lessons learned are not captured… © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 7
  8. 8. The question for us … How can this „best practice“ be transferred to the enterprise 2.0? How can we share this ?
  9. 9. Why don„t we just use Twitter? • Topics vs. people? • Openness vs. confidentiality? • Are 140 chars really enough? • Where is the structure ? • Are 1000 tweets history enough? (2 days) Twitter and its clones won„t do the enterprise job. • Security concerns? At least for us. © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 9
  10. 10. What others say…. Seite 10
  11. 11. What do we need? • Focus on our topics and tasks…. • Stay up-to-date … • Write a couple of sentences… • Sharing or confidentiality depending on the topic… • Long time archiving…. • Secure operations and data protection…. …microsharing rather than micromessaging © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 11
  12. 12. Trial No. 1 – Exchange Folders • Structure? • Overview? • Not at all! E-Mail is not suitable for masses of short messages! © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 12
  13. 13. Trial No. 2 – Wordpress / Prologue • 1 Blog = 1 topic • Tags • Filter by person or tag • Search • RSS • Platform? Prologue is a simple microblogging tool for projects, but not suitable for enterprise roll-out. © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 13
  14. 14. Trial No. 3 – Communote • Blogs • Notes • Tags • RSS • Search • Security • Export • Platform ! We decided to do our own microblogging tool. © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 14
  15. 15. Communote.com • Live-Demo • www.communote.com • Currently „Closed Beta“ • „Public Beta“ from 11/2008
  16. 16. Example # 1/3 – Project blog • Distribute project new in microblog and not by e-mail or IM • Regular status updates in the microblog • Stay up-to-date by following your project blog • Detailed project records beeing created as a side effect © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 16
  17. 17. Example # 2/3 – Sales blog • Tracking sales activities • Collect data for contract definition • Transfer sales records easily to project team © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 17
  18. 18. Example # 3/3 – Systems log • System admins are documenting all changes to a blog • Results beeing documented • All changes can be tracked • “Schichtleiterblog” (FAZ.NET) © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 18
  19. 19. Microlearnings from microsharing • Your team knows even before you tell them. • You may get unexpected help. • You may find out things you really didn‟t want to know. • … there will be more … • There is a learning curve: Where to put things down? How often should I check? etc.
  20. 20. Outlook • We are rolling out Communote internally. • We are developing enterprise features, e.g. mobile access, desktop widgets, LDAP integration, tag management • Public Beta of www.communote.com from 11/08 • Professional SaaS offering for enterprises from 01/08 • Questions ! © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 20
  21. 21. Recent tweets
  22. 22. Questions … • Interesting questions: • Where to use microblogs inside a company? • When do I use a microblog instead of email, wiki, weblog, doc-files ? • What about information overload? • What about tag management? • What can I learn from tag management? • Any cultural aspects to look at?
  23. 23. Thank you for your attention ! Dirk Röhrborn Communardo Software GmbH E-Mail: dirk.roehrborn@communardo.de Blog: http://www.humannetworkcompetence.de http://www.communote.com XING: http://www.xing.com/profile/dirk_roehrborn Twitter: http://www.twitter.com/dirk_roehrborn http://www.twitter.com/communote

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