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Twitter in the enterprise


                     Microblogging vs. microsharing
                     First experiences. Live demo.




                     Dirk Röhrborn
                     Barcamp Berlin 3, 19.10.2008
Who we are ?




© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de

Seite 2
Instead of an intro …
© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de

Seite 4
© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de

Seite 5
… that„s been around for long!
                   •   Note books
                   •   „Kladden“
                   •   Taking notes in text files
                   •   Instant Messages
                   •   E-Mail
                   •   Etc. ..
We„ve got a problem! Where is it?
• What we„ve got…
          •   Direct team communication
          •   E-Mail and document archives
          •   Sound business processes
          •   Structured documentation (e,g. Sharepoint)
          •   Knowledge Management (e.g.. Atlassian
              Confluence Wiki)

• However …
          • We loose many important pieces of
            information…
          • Some important stuff ist inaccessible…
          • Lessons learned are not captured…

© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de

Seite 7
The question for us …



                How can this „best practice“
                be transferred to the
                enterprise 2.0?


                How can we share this ?
Why don„t we just use Twitter?
                                                                                        •      Topics vs. people?
                                                                                        •      Openness vs.
                                                                                               confidentiality?
                                                                                        •      Are 140 chars really
                                                                                               enough?
                                                                                        •      Where is the structure ?
                                                                                        •      Are 1000 tweets history
                                                                                               enough? (2 days)
  Twitter and its clones won„t
  do the enterprise job.                                                                •      Security concerns?
  At least for us.
© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de

Seite 9
What others say….




Seite 10
What do we need?
                                                                  •    Focus on our topics and tasks….
                                                                  •    Stay up-to-date …
                                                                  •    Write a couple of sentences…
                                                                  •    Sharing or confidentiality
                                                                       depending on the topic…
                                                                  •    Long time archiving….
                                                                  •    Secure operations and data
                                                                       protection….
                                                                   …microsharing rather than
                                                                    micromessaging
© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de

Seite 11
Trial No. 1 – Exchange Folders
                                                                                               •   Structure?
                                                                                               •   Overview?
                                                                                               •   Not at all!




 E-Mail is not suitable for masses of short messages!

© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de

Seite 12
Trial No. 2 – Wordpress / Prologue
                                                                                               •   1 Blog = 1 topic
                                                                                               •   Tags
                                                                                               •   Filter by person or
                                                                                                   tag
                                                                                               •   Search
                                                                                               •   RSS
                                                                                               •   Platform?



 Prologue is a simple microblogging tool for projects,
 but not suitable for enterprise roll-out.
© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de

Seite 13
Trial No. 3 – Communote
                                                                                               •   Blogs
                                                                                               •   Notes
                                                                                               •   Tags
                                                                                               •   RSS
                                                                                               •   Search
                                                                                               •   Security
                                                                                               •   Export
                                                                                               •   Platform !

 We decided to do our own microblogging tool.
© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de

Seite 14
Communote.com

                •   Live-Demo


                •   www.communote.com


                •   Currently „Closed
                    Beta“


                •   „Public Beta“ from
                    11/2008
Example # 1/3 – Project blog
                                                                                               •   Distribute project new
                                                                                                   in microblog and not
                                                                                                   by e-mail or IM
                                                                                               •   Regular status
                                                                                                   updates in the
                                                                                                   microblog
                                                                                               •   Stay up-to-date by
                                                                                                   following your project
                                                                                                   blog
                                                                                               •   Detailed project
                                                                                                   records beeing
                                                                                                   created as a side
                                                                                                   effect

© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de

Seite 16
Example # 2/3 – Sales blog
                                                                                               •   Tracking sales
                                                                                                   activities
                                                                                               •   Collect data for
                                                                                                   contract definition
                                                                                               •   Transfer sales
                                                                                                   records easily to
                                                                                                   project team




© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de

Seite 17
Example # 3/3 – Systems log
                                                                                               •   System admins
                                                                                                   are documenting
                                                                                                   all changes to a
                                                                                                   blog
                                                                                               •   Results beeing
                                                                                                   documented
                                                                                               •   All changes can be
                                                                                                   tracked
                                                                                               •   “Schichtleiterblog”
                                                                                                   (FAZ.NET)


© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de

Seite 18
Microlearnings from microsharing
       •   Your team knows even before you tell them.
       •   You may get unexpected help.
       •   You may find out things you really didn‟t want
           to know.


       •   … there will be more …


       •   There is a learning curve: Where to put things
           down? How often should I check? etc.
Outlook
 •    We are rolling out Communote internally.
 •    We are developing enterprise features, e.g. mobile
      access, desktop widgets, LDAP integration, tag
      management
 •    Public Beta of www.communote.com from 11/08
 •    Professional SaaS offering for enterprises from 01/08


 •    Questions !




© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de

Seite 20
Recent tweets
Questions …
•   Interesting questions:
      • Where to use microblogs inside a
        company?
      • When do I use a microblog instead of
        email, wiki, weblog, doc-files ?
      • What about information overload?
      • What about tag management?
      • What can I learn from tag
        management?
      • Any cultural aspects to look at?
Thank you for your attention !
Dirk Röhrborn
Communardo Software GmbH
               E-Mail: dirk.roehrborn@communardo.de
               Blog:   http://www.humannetworkcompetence.de
                       http://www.communote.com
               XING:   http://www.xing.com/profile/dirk_roehrborn
               Twitter: http://www.twitter.com/dirk_roehrborn
                        http://www.twitter.com/communote

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Twitter in the enterprise: Microblogging vs. Microsharing

  • 1. Twitter in the enterprise Microblogging vs. microsharing First experiences. Live demo. Dirk Röhrborn Barcamp Berlin 3, 19.10.2008
  • 2. Who we are ? © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 2
  • 3. Instead of an intro …
  • 4. © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 4
  • 5. © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 5
  • 6. … that„s been around for long! • Note books • „Kladden“ • Taking notes in text files • Instant Messages • E-Mail • Etc. ..
  • 7. We„ve got a problem! Where is it? • What we„ve got… • Direct team communication • E-Mail and document archives • Sound business processes • Structured documentation (e,g. Sharepoint) • Knowledge Management (e.g.. Atlassian Confluence Wiki) • However … • We loose many important pieces of information… • Some important stuff ist inaccessible… • Lessons learned are not captured… © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 7
  • 8. The question for us … How can this „best practice“ be transferred to the enterprise 2.0? How can we share this ?
  • 9. Why don„t we just use Twitter? • Topics vs. people? • Openness vs. confidentiality? • Are 140 chars really enough? • Where is the structure ? • Are 1000 tweets history enough? (2 days) Twitter and its clones won„t do the enterprise job. • Security concerns? At least for us. © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 9
  • 11. What do we need? • Focus on our topics and tasks…. • Stay up-to-date … • Write a couple of sentences… • Sharing or confidentiality depending on the topic… • Long time archiving…. • Secure operations and data protection…. …microsharing rather than micromessaging © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 11
  • 12. Trial No. 1 – Exchange Folders • Structure? • Overview? • Not at all! E-Mail is not suitable for masses of short messages! © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 12
  • 13. Trial No. 2 – Wordpress / Prologue • 1 Blog = 1 topic • Tags • Filter by person or tag • Search • RSS • Platform? Prologue is a simple microblogging tool for projects, but not suitable for enterprise roll-out. © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 13
  • 14. Trial No. 3 – Communote • Blogs • Notes • Tags • RSS • Search • Security • Export • Platform ! We decided to do our own microblogging tool. © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 14
  • 15. Communote.com • Live-Demo • www.communote.com • Currently „Closed Beta“ • „Public Beta“ from 11/2008
  • 16. Example # 1/3 – Project blog • Distribute project new in microblog and not by e-mail or IM • Regular status updates in the microblog • Stay up-to-date by following your project blog • Detailed project records beeing created as a side effect © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 16
  • 17. Example # 2/3 – Sales blog • Tracking sales activities • Collect data for contract definition • Transfer sales records easily to project team © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 17
  • 18. Example # 3/3 – Systems log • System admins are documenting all changes to a blog • Results beeing documented • All changes can be tracked • “Schichtleiterblog” (FAZ.NET) © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 18
  • 19. Microlearnings from microsharing • Your team knows even before you tell them. • You may get unexpected help. • You may find out things you really didn‟t want to know. • … there will be more … • There is a learning curve: Where to put things down? How often should I check? etc.
  • 20. Outlook • We are rolling out Communote internally. • We are developing enterprise features, e.g. mobile access, desktop widgets, LDAP integration, tag management • Public Beta of www.communote.com from 11/08 • Professional SaaS offering for enterprises from 01/08 • Questions ! © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de Seite 20
  • 22. Questions … • Interesting questions: • Where to use microblogs inside a company? • When do I use a microblog instead of email, wiki, weblog, doc-files ? • What about information overload? • What about tag management? • What can I learn from tag management? • Any cultural aspects to look at?
  • 23. Thank you for your attention ! Dirk Röhrborn Communardo Software GmbH E-Mail: dirk.roehrborn@communardo.de Blog: http://www.humannetworkcompetence.de http://www.communote.com XING: http://www.xing.com/profile/dirk_roehrborn Twitter: http://www.twitter.com/dirk_roehrborn http://www.twitter.com/communote