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Communardo Trendforum 22.06.2011: Collaboration Workplace, Ilja Hauß

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Das "Enterprise Facebook" und der auf Social Software basierende "Collaboration Workplace" sind nachhaltig in den Unternehmen angekommen. Doch was unterscheidet eigentlich den Collaboration Workplace vom "alten" Projektraum, was verändert sich tatsächlich und welche Auswirkungen hat das? Diese Fragestellung habe ich in meinem Vortrag "Collaboration Workplace trifft Social Communication" näher beleuchtet. Die folgenden drei Prämissen sind dabei von zentraler Bedeutung:

1. Der Collaboration Workplace ersetzt keine Geschäftsanwendungen wie CRM, ERP, SCM etc., sondern ist die übergreifende Ergänzung um die bisher unstrukturierten, Kommunikations- und Arbeitsprozesse effizienter, transparenter und nachvollziehbarer zu gestalten. D.h. der Collaboration Workplace adressiert die Prozesse zur projekt-, prozess- und organisationsübergreifenden Zusammenarbeit, wie z.B. Entscheidungs-, Abstimmungs-, Koordinations-, Problemlösungs-, Konzeptions- und dynamische ad-hoc Prozesse.

2. Nicht das Social Software Tool ist ausschlaggebend, sondern die Änderung überholter Arbeitsweisen. D.h. zum Beispiel die Veränderung zur wikibasierte Konzpetion (2.0) vs. Dokumentenerstellung (1.0), oder die Microblogging-basierte "Echtzeit-Steuerung" (2.0) vs. Berichtswesen (1.0).

3. Mit dem Collaboration Workplace reduzieren wir nicht "Emails, Posts oder Nachrichten". Vielmehr sind wir der Überzeugung, dass wesentlich mehr, intensiver und umfassender kommuniziert werden müsste. Hier liegt eines der größten Produktivitätspotenziale für die nächsten Jahre. D.h. der Collaboration Workplace wird die Kommunikationsintensität erhöhen, aber auch gleichzeitig beherrschbar und überschaubar machen.

Published in: Business, Technology, Education
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Communardo Trendforum 22.06.2011: Collaboration Workplace, Ilja Hauß

  1. 1. Communardo TrendforumDie Zukunft des Enterprise 2.0Collaboration Workplace& Social Communication22. Juni 2011, DresdenIlja Hauß, Communardo Software
  2. 2. Der Collaboration Workplace. Social Software im produktiven Einsatz.Communardo Software GmbH · Kleiststraße 10 a · D-01129 Dresden/Germany · Fon +49 (0) 351/833 820 · Mail info@communardo.de · www.communardo.de Seite 2
  3. 3. Vorbild Web 2.0> Informiert sein und Geschwindigkeit wie bei Twitter.> Vernetzung mit Kollegen wie in Facebook, Xing oder LinkedIn...> Inhaltliche Zusammenarbeit und Wissensmanagement wie bei Wikipedia.> Finden wie mit Google Social Search.Communardo Software GmbH · Kleiststraße 10 a · D-01129 Dresden/Germany · Fon +49 (0) 351/833 820 · Mail info@communardo.de · www.communardo.de Seite 3
  4. 4. Die einfachen Fragen eines CEO.> Warum muss ich auf eine Antwort bis zu 3 Tage warten?> Warum dauern Entscheidungen Wochen?> Warum fühlen sich trotzdem so viele Mitarbeiter schlecht informiert?> Warum binden wir soviel Kapazität in Informationsveranstaltungen?> Warum versacken ständig die wichtigen Dinge auf dem Kommunikationsweg?> Warum stimmen sich die Leute nicht richtig ab?> Warum bearbeiten wir die gleichen Themen immer wieder neu?Communardo Software GmbH · Kleiststraße 10 a · D-01129 Dresden/Germany · Fon +49 (0) 351/833 820 · Mail info@communardo.de · www.communardo.de Seite 4
  5. 5. Strategische Anforderung an die ITHerausforderung prozessübergreifende Kommunikation & Zusammenarbeit > Zusammenarbeit in Projekten, Arbeitsgruppen, Teams und Themen. > Abstimmung von Entscheidungen und Klärung offener Fragen. > Problemlösung sowie Diskussion von Alternativen und Konzepten > Einbindung von Experten, etc. > Transparenz über Themen, Status und AktivitätenCommunardo Software GmbH · Kleiststraße 10 a · D-01129 Dresden/Germany · Fon +49 (0) 351/833 820 · Mail info@communardo.de · www.communardo.de Seite 5
  6. 6. Strategische Herausforderung für die ITInfrastruktur füroptimierte Geschäftsprozesse + Infrastruktur für die vernetzte Zusammenarbeit ERP SCM CRM etc. + Collaboration WorkplaceCommunardo Software GmbH · Kleiststraße 10 a · D-01129 Dresden/Germany · Fon +49 (0) 351/833 820 · Mail info@communardo.de · www.communardo.de Seite 6
  7. 7. Der Collaboration Workplace. Social Collaboration // mehr als eine Dokumentenablage In Teams zusammen- arbeiten Den Überblick Kommuni- behalten und zieren und informieren. vernetzen. Activity Streams Social Communication // mehr als Feeds // mehr als EmailCommunardo Software GmbH · Kleiststraße 10 a · D-01129 Dresden/Germany · Fon +49 (0) 351/833 820 · Mail info@communardo.de · www.communardo.de Seite 7
  8. 8. Collaboration Workplace Semantic Maps Enterprise Search Activity Streams TeamWeb CollaborationRoom Communities Social Network 2.0 Apps Tags … Wiki Dok.Bib. Forum Blog Microblog ProfileCommunardo Software GmbH · Kleiststraße 10 a · D-01129 Dresden/Germany · Fon +49 (0) 351/833 820 · Mail info@communardo.de · www.communardo.de Seite 8
  9. 9. Die Collaboration AppsCommunardo Software GmbH · Kleiststraße 10 a · D-01129 Dresden/Germany · Fon +49 (0) 351/833 820 · Mail info@communardo.de · www.communardo.de Seite 9
  10. 10. Die Collaboration AppsCommunardo Software GmbH · Kleiststraße 10 a · D-01129 Dresden/Germany · Fon +49 (0) 351/833 820 · Mail info@communardo.de · www.communardo.de Seite 10
  11. 11. Social CommunicationCommunardo Software GmbH · Kleiststraße 10 a · D-01129 Dresden/Germany · Fon +49 (0) 351/833 820 · Mail info@communardo.de · www.communardo.de Seite 11
  12. 12. Social CommunicationCommunardo Software GmbH · Kleiststraße 10 a · D-01129 Dresden/Germany · Fon +49 (0) 351/833 820 · Mail info@communardo.de · www.communardo.de Seite 12
  13. 13. Semantische Inhaltserschließung > Verschlag- worten zu Themen, ? Personen, Standorten, ? ? Aktivitäten etc. (Auto-Tagging) ? ? ? > Informationen zuordnen ? ? ? ? > Zusammenhänge aufzeigen > Informations- fluss steuernCommunardo Software GmbH · Kleiststraße 10 a · D-01129 Dresden/Germany · Fon +49 (0) 351/833 820 · Mail info@communardo.de · www.communardo.de Seite 13
  14. 14. Activity Streams Quelle: Whats New in IBM Lotus Connections 3, Lotusphere 2011Communardo Software GmbH · Kleiststraße 10 a · D-01129 Dresden/Germany · Fon +49 (0) 351/833 820 · Mail info@communardo.de · www.communardo.de Seite 14
  15. 15. Die Collaboration Workplace Challenge. Einfachheit und Funktionsvielfalt. // Herausforderung InfrastrukturÄnderung von Arbeitsweisen. // Herausforderung Prozesse Neue Kommunikationsmuster und Führungsmodelle. // Herausforderung Enterprise 2.0 Kompetenz Communardo Software GmbH · Kleiststraße 10 a · D-01129 Dresden/Germany · Fon +49 (0) 351/833 820 · Mail info@communardo.de · www.communardo.de Seite 15
  16. 16. Der Projekt(-schweine)zyklus. Akzeptanz / Leistungsfähigkeit Collaboration Workplace Leuchtturm n E2.0 Leuchtturm 1 Training Kompetenzentwicklung Projekt Support Training Beratung Pilot Support PoC Infrastruktur Pilot R1.0 Recherche Roll-Out A) Systemwechsel B) (Direktives) Change Management ZeitCommunardo Software GmbH · Kleiststraße 10 a · D-01129 Dresden/Germany · Fon +49 (0) 351/833 820 · Mail info@communardo.de · www.communardo.de Seite 16
  17. 17. Kopfstand.Was ist zu tun, damit ein CollaborationWorkplace bzw. Social Intranet Projekt vonBeginn an scheitert?> Als erstes ein Konzept erstellen, dass alle Anforderungen und die Unternehmensstruktur abschließend beschreibt.> Die max. Funktionsvielfalt im Standard bereitstellen.> Mit einer Testinfrastruktur in die Piloten gehen.> Erst mal Softwareschulungen für alle durchführen.> Schwierige Kommentare und unangemessene Diskussion sofort bestrafen.Communardo Software GmbH · Kleiststraße 10 a · D-01129 Dresden/Germany · Fon +49 (0) 351/833 820 · Mail info@communardo.de · www.communardo.de Seite 17
  18. 18. Empfehlungen> Früh Leuchttürme schaffen und Erfahrungen aus der Praxis sammeln.> Nutzungsoffenheit ermöglichen.> Usability Design von Beginn an.> Produktionsstatus vom Tag 1 an.> Funktionalität und neue Arbeitsweisen vermitteln.> Social Media Kompetenz bei Mitarbeitern und Management entwickeln.Communardo Software GmbH · Kleiststraße 10 a · D-01129 Dresden/Germany · Fon +49 (0) 351/833 820 · Mail info@communardo.de · www.communardo.de Seite 18
  19. 19. Herzlichen Dank.Communardo Software GmbH · Kleiststraße 10 a · D-01129 Dresden/Germany · Fon +49 (0) 351/833 820 · Mail info@communardo.de · www.communardo.de Seite 19

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