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Confluence & JIRA Community Day - Marketingaktivitäten mit Jira verwalten - Sebastian Höhne (Communardo)

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Confluence & JIRA Community Day - Marketingaktivitäten mit Jira verwalten - Sebastian Höhne (Communardo)

  1. 1. Marketingaktivitäten mit Jira verwalten<br />Confluence & Jira Community Day 2010<br />23.09.2010<br />Sebastian Höhne<br />
  2. 2. Ziele und Anforderungen<br />Lösungskonzeption<br />Umsetzung in Jira<br />Agenda<br />2<br />
  3. 3. Marketing ist ein verteilter, vorgangsbasierter und teamorientierter Prozess<br />Vielzahl von Aktivitäten zu einer oder mehreren Kampagnen <br />Vielzahl von Anforderungen aus verschiedenen Bereichen<br />Übersicht über den Status von Marketing Kampagnen<br />Übersicht über verteilt geplante Marketing Aktivitäten<br />Anforderungen des Marketings<br />Planung / Steuerung(Kampagnen)<br />Marketing<br />Anforderungen<br />Aktivitäten<br />
  4. 4. Begriffswelt Marketing - Jira<br />Kampagnen<br />Issues<br />Kanäle<br />Filter<br />Aktivitäten<br />Reports<br />Dashboards<br />Aufgaben<br />4<br />4<br />
  5. 5. Kampagnen<br />Kampagne  eine Aktion, die ein Produkt, eine Marke oder eine Dienstleistung besonders hervorhebt<br />Communardo Kampagnen u.a.:<br />Communote<br />SharePoint 2010<br />Zentrales Marketing<br />5<br />
  6. 6. Kanäle<br />Kanal  Kategorie von Marketingaktivitäten<br />Communardo Marketing Kanäle u.a.:<br />Online Auftritt<br />Social Media<br />Vorträge<br />Events<br />Publikationen<br />Messen<br />6<br />
  7. 7. Aktivitäten<br />Aktivität  Maßnahme innerhalb eines einzelnen oder verschiedenen Marketingkanälen<br />Aktivitäten im Kanal „Online Auftritt“<br />Communardo Homepage<br />Human Network Competence Blog<br />Communardo Techblog<br />7<br />
  8. 8. Aufgaben<br />Aufgaben  Konkrete Handlungsanweisungen zu einer bestimmten Aktivität<br />Aufgaben zur Aktivität „HNC Blog“<br />Blogartikel „Marketing mit Jira“ schreiben<br />Blogartikel „CCD 2010“ schreiben<br />8<br />
  9. 9. Übersicht zu Kampagnen<br />9<br />Kampagnen<br />Aktivitäten<br />Communote<br />Sosocon<br />Video<br />SharePoint<br />Sosocon<br />SolutionDay<br />Zentrales Marketing<br />Sosocon<br />Newsletter<br />Webciety<br />
  10. 10. Ziele und Anforderungen<br />Lösungskonzeption<br />Umsetzung in Jira<br />Agenda<br />10<br />
  11. 11. Vorgangstypen<br />case study<br />website content<br />blog entry<br />improvement<br />task<br />Komponenten<br />blogs<br />product content<br />company content<br />external site<br />Versionen<br />Q1, Q2, Q3, Q4<br />Atlassian Marketing Sample<br />11<br />
  12. 12. Konzept Communardo Marketing<br />12<br />Ziel: Strukturierung von Aktivitäten und Aufgaben<br />
  13. 13. Beispiel<br />13<br />
  14. 14. Ziele und Anforderungen<br />Lösungskonzeption<br />Umsetzung in Jira<br />Agenda<br />14<br />
  15. 15. Vorgangstyp „Aktivität“<br />Eine Aktivität…<br />Gehört zu einer oder mehreren Kampagnen (Komponenten)<br />Gehört zu einem Kanal (Attribut)<br />Attribute<br />Komponente<br />Kanal<br />Zusammenfassung<br />Beschreibung<br />Fälligkeitsdatum<br />Bearbeiter<br />Labels<br />15<br />
  16. 16. Vorgangstyp „Aktivität“<br />16<br />
  17. 17. Untervorgangstyp „Aufgabe“<br />Eine Aufgabe…<br />Bezieht sich auf eine konkrete Aktivität<br />Attribute<br />Komponente<br />Kanal<br />Zusammenfassung<br />Beschreibung<br />Fälligkeitsdatum<br />Bearbeiter<br />Labels<br />17<br />
  18. 18. Arbeitsablauf<br />Workflow für Aktivitäten und Aufgaben<br />Status<br />Offen<br />In Abstimmung<br />In Bearbeitung<br />Erledigt<br />Geschlossen<br />18<br />
  19. 19. Hierarchische Darstellung<br />19<br /><ul><li>Darstellung der Struktur von Aktivitäten und Aufgaben mittels „Links Hierarchy Reports Plugin“ </li></li></ul><li>Auswertung von Kampagnen<br />Status offener Aufgaben der Kampagne<br />Prozentsatz erfolgreich abgeschlossener Aktivitäten<br />Auswertung von Kanälen<br />Überblick offene / geschlossene Aufgaben<br />Status und Bearbeiter offener Aufgaben<br />Bearbeitungszeit der Aufgaben<br />Filter und Dashboards<br />20<br />
  20. 20. Globale Attribute lassen sich nicht projekt- / vorgangstypspezifisch einschränken, z.B.<br />Prioritäten<br />Lösungen<br />Verknüpfungen<br /><ul><li>Unpassende oder zu viele Auswahlmöglichkeiten für den Endnutzer
  21. 21. Bilden einer Schnittmenge oder Einsatz verschiedener Systeme für SWE / Marketing</li></ul>Herausforderungen<br />21<br />
  22. 22. Jira bietet prinzipiell die Flexibilität, um verschiedene Szenarien abzubilden<br />Workflows, Masken, Berechtigungen unproblematisch<br />Ggf. mehrere Instanzen verwenden<br />Fazit<br />22<br />
  23. 23. Welche Erfahrungen haben Sie mit SWE-unabhängigen Projekten in Jira gemacht?<br />Fragen und Antworten<br />23<br />
  24. 24. Kontakt<br />Sebastian Höhne<br />Communardo Software GmbH<br />Sebastian.Hoehne@communardo.de <br />https://www.xing.com/profile/Sebastian_Hoehne3 <br />Telefon: +49-351-8332-267<br />Claudia Lutter<br />Communardo Software GmbH<br />Claudia.Lutter@communardo.de <br />www.xing.com/profile/claudia_lutter<br />http://Twitter.com/clu<br />Telefon: +49-351-8332-0<br />24<br />

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