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Unity: dal Gaming
all’industria
CWS Digital Solutions
2018
CWS for Studio Libeskind
Chi sono!?!
Roberto.brogi@cws.it
Linkedin
I'm a Developer and I follow the
Innovation!
OUR COMPANY HISTORY
We are a rapid and flexible European
Company that
has developed by following an organic
growth model
an...
COMPANY ORGANIZATION
Processes Core Competencies
Consultancy Services
System integration
Technology Hub
Data
Services
IoT
...
HOW WE WORK
We bring your idea to limitless reality
through Technologies
Idea
Creative Process
Xploring
Co-design
Prototyp...
INTRODUCTION TO UNITY
What is Unity 3d?
What is Game Engine?
INTRODUCTION TO UNITY
Game engine – Sistema progettato
per aiutare a creare videogiochi
• Easier & Faster
Visual editor – ...
INTRODUCTION TO UNITY
What can Unity do for you?
BUILD ONCE, DEPLOY ANYWHERE
NATIVE GAMES DEVELOPER
1
2
3 4
5
INTRODUCTION TO UNITY
1 – Scene
Scene is same as Hierarchy(2) = same, just diff. views
Editable (design-time) 3D game obje...
CAMERA DESIGN
RESULT
ARCHITECTURE
ARCHITECTURE
MUSEUM INSTALLATIONS
MASS CUSTOMIZATION =
HANDCRAFT+
MASS PRODUCTION
SOME DATA...
Evergage e Researchscape International ha condotto nel 2017 un'indagine di mercato
intervistando 206 piccole,...
ESEMPI DI MASS CUSTOMIZATION
Rinnova la digital experience dando all'utente la possibilità di scegliere
il colore della tu...
ESEMPI DI MASS
CUSTOMIZATION
"Design Your Own": permette ai consumatori di personalizzare le proprie
Timberland con una sc...
Roberto.brogi@cws.it
www.cws.it
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Unity: dal Gaming all’industria

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Il framework Unity per il gaming e alcuni esempi su come sfruttare un framework 3d in un contesto differente, utilizzandolo nel mondo della mass customization e in altri settori con il nostro relatore Roberto Brogi di CWS Digital Solutions.

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Unity: dal Gaming all’industria

  1. 1. Unity: dal Gaming all’industria CWS Digital Solutions 2018 CWS for Studio Libeskind
  2. 2. Chi sono!?! Roberto.brogi@cws.it Linkedin I'm a Developer and I follow the Innovation!
  3. 3. OUR COMPANY HISTORY We are a rapid and flexible European Company that has developed by following an organic growth model and managing its relationship of trust with its Clients: large companies and medium-sized businesses. We love to innovate and explore the potential of new technologies. We are quick to understand them and scrupulous in testing them, providing the highest standards of reliability to our Clients. We have been a system integrator for 30 years.
  4. 4. COMPANY ORGANIZATION Processes Core Competencies Consultancy Services System integration Technology Hub Data Services IoT AR-VR Digital Channel IT Services Multimedia Services Rehosting Streaming VOD & Live Events & Museum Digital Signage Vertical Market Horizontal Market CWS competencies are build on business processes, applications, customer experiences and technology innovation all meshed up to create a pervasive integration matrix of add value. Research&Innovation
  5. 5. HOW WE WORK We bring your idea to limitless reality through Technologies Idea Creative Process Xploring Co-design Prototype Validation Go Live Support Maintenance Communication Measure Improvement Build Coordination & Master Plan Complex realization System integration User Experience Innovative Technologies
  6. 6. INTRODUCTION TO UNITY What is Unity 3d? What is Game Engine?
  7. 7. INTRODUCTION TO UNITY Game engine – Sistema progettato per aiutare a creare videogiochi • Easier & Faster Visual editor – Cambiamenti in tempo reale • Interactive & Rapid prototyping Component-based – Funzionalità costruita con pezzi piccoli • Modular & Extensible
  8. 8. INTRODUCTION TO UNITY What can Unity do for you?
  9. 9. BUILD ONCE, DEPLOY ANYWHERE
  10. 10. NATIVE GAMES DEVELOPER
  11. 11. 1 2 3 4 5
  12. 12. INTRODUCTION TO UNITY 1 – Scene Scene is same as Hierarchy(2) = same, just diff. views Editable (design-time) 3D game objects in the current scene 2 – Game Preview how game will look when executing 3 – Hierarchy Text list of game objects and sub-objects in the current scene 4 – Project Contents of Project ‘assets’ folder (i.e. files in that folder) – library of scripts, digital media files, and scenes 5 – Inspector Properties for currently selected
  13. 13. CAMERA DESIGN
  14. 14. RESULT
  15. 15. ARCHITECTURE
  16. 16. ARCHITECTURE
  17. 17. MUSEUM INSTALLATIONS
  18. 18. MASS CUSTOMIZATION = HANDCRAFT+ MASS PRODUCTION
  19. 19. SOME DATA... Evergage e Researchscape International ha condotto nel 2017 un'indagine di mercato intervistando 206 piccole, medie e grandi imprese riguardo le strategie di marketing e implementazione della personalizzazione: • 96% delle aziende concorda sul fatto che la personalizzazione porta a un livello superiore il rapporto con i clienti fidelizzando maggiormente • 88% delle aziende afferma di aver realizzato un aumento misurabile dei risultati aziendali dalle loro campagne di personalizzazione. • 33% delle aziende ottimizza la personalizzazione attraverso l'apprendimento automatico (machine learning), utilizzando algoritmi per conoscere a fondo il consumatore. Un altro 32% prevede di sviluppare questa tecnica entro il prossimo anno.
  20. 20. ESEMPI DI MASS CUSTOMIZATION Rinnova la digital experience dando all'utente la possibilità di scegliere il colore della tuta, l'immagine del logo da inserire in qualsiasi punto di essa e scritte con contenuto e caratteri personalizzabili. https://www.sparco-official.com/it/3d-configurator/tute/grip-rs-4- customized.html
  21. 21. ESEMPI DI MASS CUSTOMIZATION "Design Your Own": permette ai consumatori di personalizzare le proprie Timberland con una scelta di undici modelli da uomo, donna e bambino. Reinventa l’esperienza delle bevande alla spina, su un'app il consumatore può salvare le proprie bevande preferite e creare un mix nuovo scegliendo tra oltre 200 sapori. L'utente può condividere la sua idea con gli amici online e ha la possibilità di trovare il distributore più vicino per usufruire della bevanda scansionando il QR Code. https://www.timberland.com/custom.html#customize https://www.coca-colafreestyle.com/discover-the-app/
  22. 22. Roberto.brogi@cws.it www.cws.it

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