eCommerce Market Similarities and Differences in BRIC Countries

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1) Brief overview of ecommerce trends in the developing countries.
2) Lessons from the top 10 sites and a starter for the panel discussion at eCommerce Brazil Forum 2013, with Yulia V Smirnova, CEO and Founder of CommerceBrain.com, (a consulting practice helping online retailers grow online sales and online shops go to market) and the 2 leading Latin American retailers (Dafiti and Buscape).

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eCommerce Market Similarities and Differences in BRIC Countries

  1. 1. @commercebrain #eCommerceBrazil2013 Similarities and differences in eCommerce in BRIC Yulia V Smirnova CEO and Founder CommerceBrain.com
  2. 2. @commercebrain #eCommerceBrazil2013 Similarities
  3. 3. @commercebrain #eCommerceBrazil2013 Market SIZE
  4. 4. @commercebrain #eCommerceBrazil2013 Market SIZE MATTERS $25B $11 to 38M $38B $443B 2015
  5. 5. @commercebrain #eCommerceBrazil2013 “Loco “ ….Eccentric Government
  6. 6. @commercebrain #eCommerceBrazil2013
  7. 7. @commercebrain #eCommerceBrazil2013
  8. 8. @commercebrain #eCommerceBrazil2013 “Should we be making a list of bribes available to ease the process of the process?”
  9. 9. @commercebrain #eCommerceBrazil2013 Logistics MUST BE BUILT
  10. 10. @commercebrain #eCommerceBrazil2013 Payment “CASH, PLEASE”
  11. 11. @commercebrain #eCommerceBrazil2013 Differences
  12. 12. @commercebrain #eCommerceBrazil2013 Differences Environment Culture
  13. 13. @commercebrain #eCommerceBrazil2013 Russia Giving It All for the Love of Beauty = (Fashion)
  14. 14. @commercebrain #eCommerceBrazil2013 China Eat Everything That Moves = Selling Anything You Want
  15. 15. @commercebrain #eCommerceBrazil2013 India Travel & Flying Carpet
  16. 16. @commercebrain #eCommerceBrazil2013 Brazil“A beleza é a felicidade”
  17. 17. @commercebrain #eCommerceBrazil2013 What can we learnfrom it all?
  18. 18. @commercebrain #eCommerceBrazil2013 Lessons LEARNED ① Tap into culture ② Solve what you can first (logistics) ③ Adopt marketplace model (spread risk) ④ Partner up with competition ⑤ Invest in technology and people ⑥ Dare to be different from the status quo = you are not your government
  19. 19. @commercebrain #eCommerceBrazil2013 2 BONUSES ① List of top 10 BRIC retailers • commercebrain.com/topec ommercesitesbricbonus ② Limited time free copy of upcoming book • commercebrain.com/profitb ook • contact@commercebrain.co m
  20. 20. @commercebrain #eCommerceBrazil2013 What can we apply from it all? Malte Hoffman Co-founder and Social Director Pedro Guasti VP of Marketing and Intelligence

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