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Employee communication effectiveness december 2009

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You need to measure internal communication. This is how to do it without going crazy. Employees need to know things and do things - and that's a good start for measurement. Seven slides, no agony!

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Employee communication effectiveness december 2009

  1. 1. Measuring Employee Communication From Sean Williams, Communication Ammo, Inc. This was for a webinar, which is why it’s so text-heavy…
  2. 2. Surveys <ul><li>Don’t ask if you’re not willing to change </li></ul><ul><li>Use scales with neutral option </li></ul><ul><li>Measure knowledge, behavior rather than preferences </li></ul><ul><li>Tie communication data to other business data, or risk irrelevancy </li></ul><ul><li>Communicate results even if negative </li></ul>
  3. 3. Communication Effectiveness <ul><li>I am kept informed about major changes occurring within the company. </li></ul><ul><li>Information is shared in a timely manner from the company. </li></ul><ul><li>I am kept informed about reasons behind company decisions. </li></ul><ul><li>The information I receive from the company is accurate. </li></ul><ul><li>The information I receive from the company is complete. </li></ul><ul><li>I am kept informed about major changes occurring within my business/function. </li></ul><ul><li>Information is shared in a timely manner from my business/function. </li></ul><ul><li>I am kept informed about reasons behind business/function decisions. </li></ul><ul><li>The information I receive from my business/function is accurate. </li></ul><ul><li>The information I receive from my business/function is complete. </li></ul><ul><li>My business/function does a good job of communicating information to all employees. </li></ul>
  4. 4. Employee Comprehension <ul><li>The strategies in general. </li></ul><ul><li>Continuous improvement tools and strategies </li></ul><ul><li>The company’s products and services. </li></ul><ul><li>The company’s competitors. </li></ul><ul><li>The actions the company is taking to succeed. </li></ul><ul><li>The corporate financial goals. </li></ul><ul><li>How the corporate goals relate to my regional business goals. </li></ul><ul><li>How the regional business goals relate to my departmental goals. </li></ul><ul><li>How the departmental goals relate to my individual goals. </li></ul><ul><li>How the company’s activities fit into corporate, business and individual goals </li></ul>
  5. 5. These items explain 53% of the Variance in Employee Comprehension <ul><li>I am kept informed about the reasons behind company decisions. (most important)   </li></ul><ul><li>My business /function does a good job of communicating information to all employees.   </li></ul><ul><li>The information I receive from my business /function is complete.   </li></ul><ul><li>I am kept informed about major changes occurring within my business /function.   </li></ul><ul><li>I am kept informed about major changes within the company. </li></ul>
  6. 6. Managerial Communication <ul><li>Meets with our team regularly. </li></ul><ul><li>Conducts an annual performance appraisal with me. </li></ul><ul><li>Helps me set goals for my annual performance plan. </li></ul><ul><li>Shares business information with me. </li></ul><ul><li>Listens to me. </li></ul><ul><li>Values my opinions. </li></ul><ul><li>Recognizes me when I do well. </li></ul><ul><li>Helps me understand how my performance contributes to the company’s success. </li></ul><ul><li>Explains the reasons behind decisions. </li></ul><ul><li>Regularly discusses my personal development plan. </li></ul><ul><li>Is positive about the company’s prospects for the future. </li></ul>
  7. 7. These 4 Manager Communication Items Explain 40% of the Variance in Comprehension <ul><li>Helps me understand how my performance contributes to the company's success. (most important) </li></ul><ul><li>Is positive about the company’s prospects for the future. </li></ul><ul><li>Shares business information with me.  </li></ul><ul><li>Regularly discusses my personal development plan. </li></ul>

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