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Best Practice Intelligence Portals for Telecommunication & High Tech Companies - Comintelli


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How do you handle information overload? How do you break information silos? How do you spend less time trying to find information and more time analyzing it? This presentation is from a webinar held on June 7th, 2017 and describes why and how intelligence portals can provide a single place for all relevant market and industry news, reports and research. Focusing on topics and sources for the telecom & high tech industry, a portal can turn unstructured information from multiple sources into actionable insights.

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Best Practice Intelligence Portals for Telecommunication & High Tech Companies - Comintelli

  1. 1. Best Practice Intelligence Portals for Telecommunication & High Tech Companies
  2. 2. Presenters Gabriel Anderbjörk CFO Comintelli Jesper Martell CEO Comintelli
  3. 3. AGENDA 1. The Need for Intelligence in Telecoms 2. Best practices in Intelligence Processes • Case: Ericsson 3. Intelligence Portals as a tool to support processes
  4. 4. The need for Intelligence
  5. 5. Telecommunication market What has changed? • Smartphones and the internet have made data abundant, ubiquitous and far more valuable. Whether you are going for a run, watching TV or even just sitting in traffic, virtually every activity creates a digital trace—more raw material for the data distilleries. • As devices from watches to cars connect to the internet, the volume is increasing: some estimate that a self-driving car will generate 100 gigabytes per second. Meanwhile, artificial- intelligence (AI) techniques such as machine learning extract more value from data. • Algorithms can predict when a customer is ready to buy, a jet- engine needs servicing or a person is at risk of a disease. Industrial giants such as GE and Siemens now sell themselves as data firms. The Economist 2017
  6. 6. Huge Growth of Unstructured Data 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Exabytes Worldwide Corporate Data Growth Unstructured Data Structured Data Source: IDC; The Digital Universe 2012 80% of Data is Unstructured Confidential
  7. 7. Unprecedented Pace of Change Source: McKinsey & Co (by 2025) Since 2000, 52% of companies in the Fortune 500 have either gone bankrupt, been acquired or ceased to exist. 52%
  8. 8. Information in Silos The question is how do we get access to the information that is useful for our organization ? Confidential Information, experience and knowledge tends to be stored in separate silos; - Hard to access - Seldom shared - Hard to even know what already exists
  9. 9. Best practices
  10. 10. Intelligence Evolution Level 1 Level 3 Level 4 Informal Level 2 Basic Intermediate Advanced Level 5 World Class Ad-hoc & intuitive Intelligence program emerges Intelligence recognition with refined deliverables Intelligence embedded in business processes * Source: Hedin “The Handbook of Market Intelligence” (Wiley 2014) Intelligence as a key competitive advantage Where are we? Where do we want to go? How do we get there? Scope Process Deliverables Tools Organization Culture Five maturity levels
  11. 11. The Need ● Rapid deregulation of markets required global co-ordination of market insight. ● Manage information regarding industry players and topics in order to maximize competitive advantages The Solution ● Centralized portal for automated retrieval, filtering and dissemination of vast amounts of industry news and analysis (BIC) The Benefits ● World class sensitivity to both strong and weak market signals ● Measurable financial savings/gains by coordinating content management and procurement. Case: Ericsson
  12. 12. Case: Ericsson
  13. 13. Intelligence Portals
  14. 14. What is an Intelligence Portal? • Single, centralized IT platform for: – Collection – Storage – Processing – Dissemination • Both internal and external information
  15. 15. • Automates your CI process and frees up time for analysis. • Communicates and makes intelligence used by allowing self service. • Helps build up an intelligence culture • Excellent marketing tool for CI Why do you need a CI Portal?
  16. 16. Planning & Direction Collection of Sources Process & storage Analysis Dissemin ation How does an Intelligence Portal support the Intelligence Process?
  17. 17. 1. Planning and Direction A taxonomy is a systematic and structured classification system of topics
  19. 19. 3. Processing • Indexing and tagging • Classification • Approving and editing • Assessing relevancy • Recommending • Translating • Selecting content for different target groups
  20. 20. 4. Analysis • Visualize the content and its development over time and in context graphically. • Support standard analytical methods; SWOT, Porter 5, Benchmarks, etc.
  21. 21. 5. Dissemination • Distribute relevant intelligence to the right persons at the right time. • Automated Alerts • Reports and Newletters
  22. 22. 7 Key Success Factors 1. Good understanding of user needs 2. Effective taxonomy 3. All content stored in one searchable place 4. Simple, clear user interface 5. Daily e-mail alerts 6. Internal branding and marketing to activate users 7. Sufficient budget and management sponsorship
  23. 23. •Questions & Answers!
  24. 24. •Thank You!