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Molson case

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Molton case

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Molson case

  1. 1. MOLSON CANADA
  2. 2. Schedule 1. Introduction of the case (10) 2. Inventory isusses (20) 3. Lessons learned (5) 4. Wrap-Up (5)
  3. 3. Beer? ‘Social’ ?
  4. 4. Social media
  5. 5. DESTEP analysis
  6. 6. End off class… End of class results Deeper understanding of ‘social’ SWOT DESTEP

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