Stories from the
Bronto Journey
Joe Colopy
12 September 2017

Bronto Headlines
! #1 in Commerce Marketing Automation. Leader to the
Internet Retailer 1000 since 2014.
! Headquartered in Durham, NC. Add’t offices in London,
Sydney, NYC and LA
! Grew to over $50m in Revenue and 300 people
! Acquired by NetSuite in June 2015 for $200m (5x LTM). Left
in early 2016. NetSuite acquired by Oracle in late 2016
! Bootstrapped since founding in 2002.

Five Leg Journey
The Before
The Genesis
The Grind
The Graduation
The Next

(($uid) and ($mod
print "<td>";
print "<p class=small><a href="px/h
print "&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbs
print "<a href="px/help.cgi">Help</a>";
print "&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;";
print "<a href="px/account.cgi">Account</a>";
my $modulename = &getmodulename($tid);
my $field = $_[2];
&openGroupDb($tid);
$sth = $dbh->prepare("SELECT $field FROM $modulename"."_settings WHERE FATTRIBUTE = '$attribute'");
$sth->execute;
my @xx = $sth->fetchrow_array;
&closeDb;
return $xx[0];
}
###################################################################
##
## COOKIE MANAGEMENT SUBROUTINES
##
###################################################################
sub setcookie {
my $uid = $_[0];
my $remember = $_[1];
my $expires;
$expires = "+1d"; # normally set to empty string so cookie would be temporary and removed when browser exited ...
feature
if ($remember eq "on") {$expires = "+1y";}
if ($remember eq "remove") {$expires = "-1d";}
= new CGI;
->cookie(-name=>'databaseappid',
-value=>$uid,
ires,
The Genesis

The Grind

The Graduation

The Next

Lessons from the Journey
! It’s a journey. Not a transaction. “Karate Kid”
experiences in the Before help.
! The Genesis is rough and gritty. Passion and
encouragement matter.
! The Grind is about focus and execution with an
engaged + committed culture.
! Graduation is about architecting sustainability and is
bittersweet.
! Vacations end in weeks. Do something you’re
passionate for the Next.

Thank You!
bronto.com
colopy.com
peoplelove.io