! #1 in Commerce Marketing Automation. Leader to the
Internet Retailer 1000 since 2014.
! Headquartered in Durham, NC. Add’t offices in London,
Sydney, NYC and LA
! Grew to over $50m in Revenue and 300 people
! Acquired by NetSuite in June 2015 for $200m (5x LTM). Left
in early 2016. NetSuite acquired by Oracle in late 2016
! Bootstrapped since founding in 2002.
Lessons from the Journey
! It’s a journey. Not a transaction. “Karate Kid”
experiences in the Before help.
! The Genesis is rough and gritty. Passion and
! The Grind is about focus and execution with an
engaged + committed culture.
! Graduation is about architecting sustainability and is
! Vacations end in weeks. Do something you’re
passionate for the Next.