Working with travel bloggers on a budget - TBEX Europe 2013

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For four years at Hostelworld.com I worked with travel bloggers in many ways - content sharing, sponsored stays and more. I also did it on a budget. Find out how in my presentation for TBEX Europe 2013 in Dublin.

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Working with travel bloggers on a budget - TBEX Europe 2013

  1. 1. Creating Successful Brand & Blogger Campaigns on a Budget Colm Hanratty
  2. 2. About me…  Worked with Hostelworld.com for over 10 years on content and social media  About to launch my own digital marketing agency @colmhanratty
  3. 3. Some of the bloggers I’ve worked with @colmhanratty
  4. 4. 1 – Content sharing @colmhanratty
  5. 5. 1 – Content sharing  Be genuine!! Make sure it’s about the content  Only approach bloggers that match your brand, not the ones with the biggest audience  Look for content that you can’t write yourself – likewise offer content that they can’t write  Tell them what’s in it for them – social media exposure, newsletter placement…a wire transfer? @colmhanratty
  6. 6. 2 – Be innovative  Guest photographer for the first time @colmhanratty
  7. 7. 2 – Be innovative  ‘Hostelworld Hangouts’  …not my idea @colmhanratty
  8. 8. 3 – Let bloggers experience your product @colmhanratty
  9. 9.  Be prepared for the good... @colmhanratty
  10. 10.  …and the bad @colmhanratty
  11. 11. 4 – Strike up formal partnerships @colmhanratty
  12. 12. 4 – Strike up formal partnerships  Knowing the blogger well helps  Make sure there’s a synergy between the brands  Look at the numbers – social, traffic, newsletter etc.  Make sure all aspects of the partnership are clear, are met and are tracked properly and regularly @colmhanratty
  13. 13. Thanks colm@sixtwodigital.com @colmhanratty @colmhanratty

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