Anthony Leaper and myself postulate on the role of CRM technology today in a world where digital and physical interactions converge seamlessly, and where for many their first brand experiences will be digital ones. How does this impact customer engagement? And what does this mean for the traditional technologies supporting CRM?
From CRM to the Customer-Managed Relationship
Jamie Anderson, VP Global Product Marketing, Customer LoB, SAP
Anthony Leaper, SVP, SAP JAM
Power to the people “…and the Left Wing talk
about giving the power to
the people… you
know…anybody knows that
the people have the power.
All we need to do is awaken
the power in the people.
People are unaware, it’s like
they’re not educated to
realise that they have the
John Lennon, 1969
48hours of YouTube uploads 204,1667,667 email messages
$272,070 consumers spend
47,000Apple app downloads3,125Flickr photos
27,778Tumblr blog posts
3,600Instagram photos 34,722Facebook likes
347Wordpress blog posts
217new mobile web users
Source: Domo, Inc.
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It’s time to engage your customers like never before.