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T.Collins Portfolio


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My career began in 2002 when I walked into a new station looking for an internship and ended up shopping for holiday toys with the Promotions Director. I started on the promotions street team a day later and within a year had produced my first concert, featuring four top Billboard artists. After being promoted to Promotions Coordinator Assistant, KFBF rose to number one in Market 5, beating out the longtime, heritage station for the first time since its debut.

Before completing my Bachelor’s degree, I took an additional position as Project Assistant with a marketing company. In the role, I had the opportunity to garner and organize media for basketball star Tony Parker and then girlfriend Eva Longoria during the NBA All-Star Weekend. The events were a huge success and gained traction in at least ten outlets. I also had the opportunity to develop and organize a fashion show hosted by actor Morris Chestnut (Nurse Jackie). Following graduation, my company collaborated with a production company to create Dallas’s first live television variety show, where I became Creative Director.

In 2011, I moved to New York and accepted a position with a public relations agency. I placed clients in CNET, Boston Globe, paidContent (now GigaOm), and The New York Times, among many others.

Following the closing of RLM, I leapt into the position of Development & Communications Associate at a nonprofit organization. I have since written various news posts, blogs, and provided technical support for the website. I co-produced Remember The Sun, a short documentary film, successfully co-produced a near quarter-million dollar event for The Family Center at City Winery, while also simultaneously adding art direction to my list of expertise.

Throughout the years, I have embraced challenging positions as well as advocated for vulnerable individuals, which is evident by my involvement in Musicians on Call and Neighborhood Coalition for Shelters.

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T.Collins Portfolio

  1. 1. TONYA COLLINS MY SKILLS HAVE BEEN CULTIVATED THROUGH A DECADE-LONG CAREER WITHIN THE COMMUNICATIONS FIELD. ! My career began in 2002 when I walked into a new station looking for an internship and ended up shopping for holiday toys with the Promotions Director. I started on the promotions street team a day later and within a year had produced my first concert, featuring four top Billboard artists. After being promoted to Promotions Coordinator Assistant, KFBF rose to number one in Market 5, beating out the longtime, heritage station for the first time since its debut. Before completing my Bachelor’s degree, I took an additional position as Project Assistant with a marketing company. In the role, I had the opportunity to garner and organize media for basketball star Tony Parker and then girlfriend Eva Longoria during the NBA All-Star Weekend. The events were a huge success and gained traction in at least ten outlets. I also had the opportunity to develop and organize a fashion show hosted by actor Morris Chestnut (Nurse Jackie). Following graduation, my company collaborated with a production company to create Dallas’s first live television variety show, where I became Creative Director. In 2011, I moved to New York and accepted a position with a public relations agency. I placed clients in CNET, Boston Globe, paidContent (now GigaOm), and The New York Times, among many others. Following the closing of RLM, I leapt into the position of Development & Communications Associate at a nonprofit organization. I have since written various news posts, blogs, and provided technical support for the website. I co-produced Remember The Sun, a short documentary film, successfully co-produced a near quarter-million dollar event for The Family Center at City Winery, while also simultaneously adding art direction to my list of expertise. Throughout the years, I have embraced challenging positions as well as advocated for vulnerable individuals, which is evident by my involvement in Musicians on Call and Neighborhood Coalition for Shelters. ! !! EXPERIENCE Development & Communications Associate, The Family Center Marketing Assistant, HandsOn Marketing Creative Director, Rickey Smiley’s Big City Talent Project Assistant, Gemstone Management and Consulting Promotions Coordinator Assistant, Radio One, Inc. ! VOLUNTEER Musician On Call Neighborhood Coalition for Shelters ! EDUCATION Bachelor of Arts- University of Texas !
  2. 2. The Family Center serves as an expert support system for New Yorkers confronting a family crisis or loss.! • • • ! Our team of social-service, legal, and health professionals uses a comprehensive yet personalized approach. We tailor programs for each family, so that they get essential care on all fronts. Together, we work to keep families stronger, longer.! Since our founding in 1994, we have specialized in helping New York’s most vulnerable families when a parent or other primary caregiver faces a serious or terminal illness, such as HIV or cancer. Our seasoned team coordinates options for both immediate needs and long-term planning, so that families can prepare for a secure future. Working with their innate strengths, we help our clients stabilize and regain control. ! At-home visits are a cornerstone of our business. Our representatives can meet at each family’s home for every type of service, at any point in a program. With a staff of medical care managers, lawyers, social workers, early childhood specialists, and more, we provide the right advocates at every step, until these families are back on their feet. Our results show that this integrated process is key to sustainable success. We also build a sense of community among the Center’s families, broadening their support network. Our offerings are confidential and of no cost to the families.! To continually improve our agency, we regularly evaluate both our organization and the community we serve. By analyzing internal data and participating in independent research studies, we pinpoint the most effective strategies for our clients. We also respond to emerging challenges, such as the spiking rate of diabetes. With clear business principles and passionate dedication, we restore families’ health and hope.
  3. 3. TTTTTTTTTTTTT THE FAMILY CENTER TTTTTTTTTTTTT KEEPING FAM I L I E S S T R O N G E R LONGER TTTTTTTTTTTTT THE FAMILY CENTER WORKS TO STRENGTHEN FAMILIES AFFECTED BY ILLNESS, CRISIS, OR LOSS TO CREATE A MORE SECURE PRESENT AND FUTURE FOR THEIR CHILDREN. WORKING WITH US, FAMILIES STAY STRONGER. LONGER. ANNUAL REPORT 2012-2013 We worked with the Foundation, Taproot, which is comprised of professional writers, editors, digital designers, photographers, and others, to produce a coffee-table sized Annual Report. Photos for the report featured Family Center clients, leadership and volunteers, and were shot over a span of a month by Taproot photographer Wilhelm Scholz and with guidance of myself of the Development & Communications Director.
  4. 4. The Irene LeeKong Health & Wellness Institute THE IRENE LEEKONG HEALTH & WELLNESS INSTITUTE AT THE FAMILY CENTER IS A FULL SERVICE MENTAL HEALTH CLINIC THAT PROVIDES COUNSELING, PSYCHOLOGICAL AND PSYCHIATRIC SERVICES.! ! The Institute specializes in children and teens struggling with mental illness, but also provides an array of programming to assist in the positive growth of the entire family. This programming includes:! • Mental health assessments for minors of any age! • Play therapy services and specialized techniques for addressing mental illness in young children! • Dedicated services proven to engage teenage clients in their therapy sessions! • Full-time clinic director, psychiatrist and numerous licensed mental health counselors, including an LCSW, LMSW and LMHC -all possessing significant expertise working with children and adolescents! • Bilingual services in French Creole and Spanish! • Immediate assistance with familial crises! The clinic had its grand opening in the new location in the Bedford-Stuyvesant neighborhood of Brooklyn on September 12, 2013. It welcomed building donors, Board and junior Board members, city council members, and staff from Senator Kristen Gilibrand’s office. The opening was also covered by Uptown Magazine and included the above picture.
  5. 5. The Family Center’s Buddy Program pairs adult mentors with children who have been affected by a family crisis or loss. These mentors, or “Buddies,” provide mentees with fun, friendship, new experiences and a positive role model. The Buddies experience is consistently cited by both mentors and mentees as one of the most rewarding aspects of their lives.! The benefits of mentoring “at-risk” youth are well documented and include: ! • Better attendance and attitude toward school! • Decreased risk of drug and alcohol use! • Improved social attitudes and relationships! • More trusting relationships and better communication with parents! • A better chance of going on to higher education! Our Buddies are committed, compassionate, and reliable individuals who make a one-year commitment of 6-10 hours per month to help expand a child’s horizon and enrich their lives and future. The Family Center also sponsors free group events throughout the year for all Buddy matches in the program, including professional sports games, picnics, trips to museums, and holiday parties.! The Family Center’s approach involves careful assessment and orientation of all parties, thorough training, thoughtful matching and ongoing support. In the last 14 years, over 250 children have been matched with an adult mentor through our Buddy Program. May 15, 2013 BLOOM WAS HOSTED BY THE FAMILY CENTER LEADERSHIP COUNCIL TO BENEFIT THE BUDDY PROGRAM. ! ! The Buddy Program pairs responsible adult mentors with at-risk youth who have been affected by parental illness, crisis, or loss. Mentoring has shown to create positive results for mentees -from better school attendance to decreased drug use- and mentors have life changing experiences as well.! BLOOM was attended by 200 guests, included a speech by a Buddy pair, a luxury auction with items from Coach and tickets to the Book of Mormons, dancing, and a buffet style meal. The evening resulted in 15% net revenue growth from the previous year.!
  6. 6. TFC Turns 20! In 2014, The Family Center celebrated its 20th Anniversary with TFC Turns 20! October 16th at City Winery. The event was a sit down, 3-course dinner, featuring a silent auction and followed by an after party. The dinner included an award ceremony with Lauren Glassberg of WABC7 as mistress of ceremony, four honorees, and a short film about one Family Center client family. ! ! The dinner treated 190 attendees, while 150 individuals celebrated at the the after party. Tables of ten were $5,000, individual dinner tickets were $250 and after party tickets were $100 online purchase and $150 at the door. The event was one of the most successful to date, yielding nearly a quarter-million dollars.
  7. 7. Months leading up to the gala, the Taproot Foundation connected The Family Center with Fineas Media to collaborate on a film demonstrating The Family Center’s work and to be debuted during the event. During the process, Pauline extended the film so it could be entered into the Bill & Melinda Gates Foundation film competition. The new film was seven minutes long and considered too long for the gala. The video footage was used later in this shorter version which was shown at the gala.
  8. 8. ← Brasserie Magritte Hosts An Award Winner! The Family Center Unveils A New Logo →! !! Full of Heart Posted on February 26, 2013! ! Joe’s Pub hosted a near full house Saturday night for the 5th annual Three of Heart concert benefitting The Family Center. The three artists- Lindsey Wilson, Mark Anthony Lee, and Beth Arentsen- gave outstanding performances and made the show worth weathering the rain.! Three of Hearts uses music as a catalyst for raising awareness about socio-cultural concerns in our community while entertaining its audience with some of the best independent musicians and vocalists from the New York City music scene. All proceeds from Three of Hearts concert and ! auction benefited our work keeping families strong, longer.! The evening started out with a powerful performance by Brooklyn-based Lindsey Wilson. Mark Anthony Lee continued the night by illuminating the stage with his electrifying presence. Following Lee’s performance, Three of Hearts producer Christian John Wikane, introduced poet Daniel Carlton, who kept everyone involved with his interactive piece, “I’m Five”. The concert wrapped with Beth Arentsen wowing the audience with her intricate piano-based pieces.! Three of Hearts 2013, set the bar high and will have the Joe’s Pub crowd and Family Center supporters eagerly anticipating the next year.! We tremendously appreciate all the time, effort, and heart Lindsey, Mark, Beth, and Christian gave in making Three of Hearts possible!! This entry was posted in News. Bookmark the permalink.! ← Brasserie Magritte Hosts An Award Winner! The Family Center Unveils A New Logo →! Christian & Ivy Beth, Christian, Ivy, Mark & Lindsey
  9. 9. All You’ve Given Posted: March 1, 2013 | Author: The Family Center | Filed under: Our Cherished Children & Families, Social Service Story | Modify: Edit this | Leave a comment »! ! Christopher was truant from school, smoking marijuana and behaving aggressively toward his mother and step-father when his mother walked into the ACS office seeking out-of-home placement for him. After going through previous programs, they were referred to The Family Center’s YouthNet Intensive Prevention services in June 2012.! Within the same month, I started individual and family counseling with Christopher and his family. During our sessions, I recalled my family situation as my older brother struggled with the same issues as Christopher. After I shared that my brother eventually lost his battle to drugs and how riddled with regret my father was, Christopher seemed motivated to change.! Christopher’s behavior has recently begun to show improvements. He attends school almost daily and has stopped smoking marijuana. Although his step-father initially refused counseling, he is now willing to build their relationship due to Christopher’s changed behavior.! At the end of the year, I received this heartfelt note from Christopher’s mother- “Thanks Mr. Taylor and staff for all you’ve given this year. We appreciate you and this program for sending someone who cares about our youth.”! -Edward Taylor, Family Center Youth Net Case Planner! ! ! ! ! ! ! ! ! Christopher & siblings The Family Center always gives it our all on behalf of our clients. If you want to give your all to keep families stronger, longer, please donate here.
  10. 10. ← Full of Heart! Lessons in Personal Safety →! The Family Center Unveils A New Logo Posted on March 15, 2013! !After nearly two decades, The Family Center is growing into a brand new logo. Although our original black and white logo has served us well, years of watching our families grow helped us realize it’s time for The Family Center logo to reflect this incredible growth. Throughout the years we have created a network of families who support each other; through research, we have demonstrated effective results of our support systems.! Our new logo is a celebration of life, growth and a reflection of our strength. Like the new logo, we are brightly moving forward to keep our families stronger, longer and reaching greater heights together.! ! This entry was posted in News. Bookmark the permalink.! ← Full of Heart! Lessons in Personal Safety →! !
  11. 11. ← Lessons in Personal Safety! BLOOM 2013: Helping Lives Blossom →! ! TFC & Dancing Inspire a Powerful Workout Posted on March 25, 2013! ! Buddy Program Mentor and DMF dance-fitness instructor Lindi Duesenberg hosted Dance For A Cause on Sunday, March 24th at DANY Studios. All proceeds from this fabulously fun fitness event benefited The Family Center’s Buddy Program.! Dance For A Cause engaged over 30 participants in 50-minutes of dance geared toward cardio and strength training. The work-out/dance session empowered everyone to stay fit while still having a good time -and all to support a good cause, The Family Center’s work keeping vulnerable families and their children stronger, longer!! If you weren’t able to make it to the event, but would still like to donate to The Family Center, please click here.! This entry was posted in News. Bookmark the permalink.! ! ← Lessons in Personal Safety! BLOOM 2013: Helping Lives Blossom →! !
  12. 12. ← BLOOM 2013: Helping Lives Blossom! JFK Runway For A Cause Posted on April 15, 2013! Sunday, April 14th, Family Center Board members Shamoun Afram and Mark Boyer participated in the 41st annual JFK Runway Run to benefit The Family Center.! This race is a 5K that takes place on a main runway at JFK airport in Queens. The runway is closed to aircraft traffic during the race and planes are routed to a secondary runway. The JFK Rotary Club hosts this race, but all donations raised by Shamoun supported The Family Center work keeping families stronger, longer.! Nearly 1,000 runners participated in the JFK Runway Run this year, however TFC runners Shamoun and Mark were the only ones with a cheering squad equipped with colorfully homemade signs. See all the team spirit caught on film below.! The race is over, but you can still donate to TFC through Shamoun’s FirstGiving JFK Runway Run page.! !
  13. 13. Healthy Living Through Self-Care Posted: April 18, 2013 | Author: The Family Center | Filed under: Social Service Story | Modify: Edit this | Leave a comment »! !L ast month, I led a Self-Care Training for our partners at Community Health Action of Staten Island (CHASI). The training was aimed at teaching counselors and case managers why self-care is important, how to engage with their clients around self-care and how to use these techniques to take better care of themselves.! Alicia bowling with Family Center youth. Recreational activities are a good way to reduce ! Self-care is when we meet our own needs in an effort to engage in over-all healthy and positive living. When we engage in self-care we are being mindful of how we take care of ourselves and make ourselves feel good. Lack of self-care can cause stress and feelings of being over-whelmed, tired, or sick. Self-care skills help us deal with everyday life situations and stresses. For example, self-care skills can help us:! ◦ Handle getting our kids up and out of the house in time for school;! ◦ Take care of ourselves when there does not seem to be enough time in the day; and! ◦ Manage medical, physical, and emotional needs.! ! At The Family Center, we meet many clients who don’t take care of themselves well when they first enroll in our services. As a counselor, I have seen that when I successfully engage clients in developing self-care awareness and their family skills, they go on to lead healthier, happier lives. When I work with a client about self-care our focus is on:! ◦ Understanding what makes them feel cared for;! ◦ Meeting their needs;! ◦ Balancing their needs with the needs of the family;! ◦ Enhancing personal relationships;! ◦ Managing their health; and! ◦ Investing in themselves and making themselves a priority.! ! We at The Family Center work hard to promote healthy living and self-care. If you are interested in keeping our New York families stronger, longer, please click here to see how you can help.!
  14. 14. ← Credit Suisse Hits Another Home Run for TFC! Race for A Cure with TFC! →! Posted on July 18, 2013! This past Wednesday night, July 17th, the Leadership Council celebrated the success of BLOOM 2013 by taking over the bar at the Upper East Side’s Brasserie Magritte for their first social. With over 20 people in attendance, it was a refreshing time for everyone to get out of the heat, enjoy a cocktail and great food, while socializing with our up-and-coming leaders.! Thanks to The Family Center Leadership Council and all those who joined us to express interest in this dynamic volunteer professionals group. As pictured below, it was an entertaining evening. If you were not able to join us, but are interested in getting involved with our Leadership Council, please feel free to contact Family Center Development & Communications Associate Tonya Collins by sending her an email now.! We hope to see you at the next Leadership Council Social!! ! ! This entry was posted in News. Bookmark the permalink.! ← Credit Suisse Hits Another Home Run for TFC! Race for A Cure with TFC! →! ! Sociable Leadership
  15. 15. Black-White Breast Cancer Disparities: TFC Bears Witness Posted: July 31, 2013 | Author: The Family Center | Filed under: Executive Director's Corner |Leave a comment! ! The New York Times’ recent article, “Black-White Divide Persists in Breast Cancer,” highlights a research study exploring the wide disparities in breast cancer survival rates between black and white women. The article emphasizes stark statistics that The Family Center witnesses in the lives of our client families, their beloved mothers, aunts and grandmothers. Tragically, despite all the advances in diagnosing and treating breast cancer, black women are still not only receiving inferior treatment, but also simply receiving less health care over all.! “Among black women studied, 20% received a diagnosis of Stage III or IV disease, when the cancer is far less likely to be cured. Among white women, only 11.4% had a late-stage disease.” -New York Times ! In 2012, The Family Center provided legal and social services to 304 cancer-affected clients, 113 of which were specifically impacted by breast cancer. As nearly 50% of our client families are black, facing late detection, encountering barriers to care and receiving poor medical care are very real –and frightening– aspects of their lives. Even for our clients with private health insurance, regular doctor visits can be hard to maintain due to other responsibilities, like work and childcare.! “Black patients were also more likely to have at least a three-month delay in receiving treatment.” -New York Times ! The Family Center works with these client families to ensure that they are accessing all the benefits and entitlements that will help them get through the painful difficulties that arise when someone in a family has breast cancer. We also emphasize the importance of planning for the future care of minor children, regardless of their mother or primary caregiver’s prognosis. And for those families who must face the loss of a mother or caregiver due to breast cancer, The Family Center works with the new caregiver and the children on grieving and healing.! “Over all, white women with breast cancer lived three years longer than black women.” -New York Times ! The Family Center is grateful for the support of our Board of Directors and numerous donors who support our work with breast cancer -affected families. We are particularly thankful for the support of Susan G Komen for the Cure -Greater NYC Affiliate, Judges and Lawyers Breast Cancer Alert, and Sullivan & Cromwell, all of which fund our expert legal and social services for breast cancer -affected minority women. If you would like to support The Family Center’s services for breast cancer -affected women, including black women who face the starkest disparities in getting their disease treated, make a donation or volunteer today.
  16. 16. A Healthy Start in Spring Can Lead to a Healthy Life Posted: March 19, 2014 | Author: The Family Center | Filed under: Social Service Story, Uncategorized |Leave a comment! TFC is bringing back the Walking Club this year! ! Thanks to funding from the NYS Health Foundation, TFC is adding new diabetes programs this year that could add years to our clients’ lives.! Last year TFC became a certified Center of Disease Control (CDC)-recognized diabetes prevention provider. What does that mean? That means we will begin hosting a series of free Diabetes Prevention Program (DPP) workshops in Central Brooklyn- a location with the highest rate of diabetes than any other area in NYC. DPP is a lifestyle change program that can prevent or delay type 2 diabetes in more than half of the people with prediabetes.! ◦ DPP can help people cut their risk of developing type 2 diabetes in half.! ◦ DPP research study showed that making modest behavior changes helped participants lose 5% to 7% of their body weight- that’s 10-14 pounds for a 200-pound person.! ◦ Theses lifestyle changes reduced the risk of developing type 2 diabetes by 58% in people with pre-diabetes.! ! The 16-week program will feature lessons on healthy eating, problem solving, stress management, and ways to stay motivated. Also, DPP is bringing the walking club back! In 2011 we started the walking club to help clients be more active and motive each other to be more active. In the two year duration of the club, the members and I walked at least 29,000 miles, which is at least one time the circumference of the earth.! If you are at risk for prediabetes or diabetes and interested in getting involved, contact TFC’s DPP at 718-230-1379, extension 192.! Catherine Duckett - Diabetes Specialist
  17. 17. ← Our Proficio Volunteers Legal Services Open House → ! TFC Hits the Runway at JFK Posted: April 7, 2014! On Sunday, April 6th, three Family Center Board members, four staff members, and at least twelve more enthusiastic TFC supporters joined the 2014 JFK Runway Run with over 1,100 other runners. As our team hit the tarmac, planes took off and landed, flying right over our awe-struck runners’ heads.! ! Thanks to their generous friends, family and coworkers, Board members Shamoun Afram, Mark Boyer and Andrew Costagliola collectively raised over $13,000 in support of The Family Center’s work keeping families stronger, longer. While Andrew just recently joined our Board, this was Shamoun and Mark’s 2nd year in a row at the JFK Runway Run. We are grateful to all three Board members and their very generous contacts who sponsored their fun, healthy and creative fundraising campaigns!! ! You still have time to support a Family Center Board member’s dedication to our client families and their children:! ! •! Click here to donate to Shamoun’s campaign!! ! •! Click here to donate to Andrew’s campaign!! ! •! Click here to learn more about Mark’s FUNraise for the Family raffle!! Many thanks to our Board members, everyone who donated and all our JFK Runway runners! We can’t wait to see what 2015′s JFK Runway Run will bring!! This entry was posted in News. B!ookmark the permalink. ← Our Proficio Volunteers Legal Services Open House →
  18. 18. ← TFC Turns 20!! ! April Showers bring May Happy Hours Posted on April 30, 2014! Leadership Council events always attract a great crowd!! ! The Leadership Council is shaking off those April showers by throwing a spring social, Wednesday, May 7th at The Hair of the Dog, located at 168 Orchard Street on the Lower East Side.! Festivities are from 7p to 9p with free drinks the first hour, when you purchase the $20 bracelet at the door. After 8p, enjoy drink specials including $2 cans and $8 pitchers, along with an array of delicious menu items. Every single cent, 100%, of the proceeds earned through each bracelet will go to funding Family Center programming.! If you have any questions about the social or want to learn more about the Leadership Council, please contact Tonya at 718-230-1379, ext. 122 or! Remember Wednesday, May 7th, 7p-9p. Come out for a fantastic organization, mix and mingle with some new faces, and enjoy a drink or two to get you over the rest of the hump.! This entry was posted in News, Upcoming Events. Bookmark the permalink.!
  19. 19. Q&A on Good Parenting Posted: April 30, 2014 | Author: The Family Center | Filed under: Social Service Story |Leave a comment! ! To close out Child Abuse Prevention Month, we spoke with one of our expert Child Development Specialists in the ESLS program. Lina gave us a brief Q&A on preventing child abuse and why TFC is such an amazing advocate and support system for parents.! ! Q: As a professional in the field of child development, how you think the ESLS program prevents child abuse? A: ESLS prevents child abuse by providing supportive services for our families. We are a helpful and nurturing presence in the home that praises, educates and empowers. We observe the family life and converse about day-to-day parenting topics. We praise the positive as well as educate around family concerns. We do not judge but empower parents to be better role models for their children. ! Q: What is your favorite part of being a part of the ESLS program? A: I truly enjoy the interaction with the families. I like meeting the children and I like the way we meet our families here. It’s not invasive. The families aren’t forced to be here; they’re just here to become better parents.! Q: With that said, many parents believe in spankings. What is your professional take on that? A: Spankings is a tricky topic. Many parents do believe in spankings and it’s not necessarily if they are bad or good, it’s understanding what is good parenting and not child abuse. Everyone has to look at the results of continued spankings, like have they altered the child’s development in any way.! Q: How have you handled child abuse cases with client families in the past? A: With my families, I express the importance of understanding what the state views as child abuse. Everyone has their own method of parenting, and that’s fine, but when it comes to what is parenting and what is considered child abuse, we have to refer to what could have their children removed from the home.! Q: What do you think our local community as a whole can do to help prevent child abuse? A: I think the community needs more education. We all need to think of child abuse in a different way. It’s not just the children that are battered and that you see headlining the news. It’s malnourished, unkept children. It’s children that may not have bruises but are being abused every day. We also need to look at how discipline is handled in the home on a cultural basis.! Q: What makes The Family Center a good place for a program like ESLS? A: TFC is a good place because we’re a community-based organization. We’re an organization that offers support and guidance, without judgment. Plus, we’re always smiling. A lot of my families say they like it here because we’re always happy. We’re happy people.
  20. 20. ← TFC Hits the Runway at JFK! Information & Support for People Living with HIV →! ! Legal Services Open House Posted: May 15, 2014! ! Thank you to everyone who joined the Legal Services Department for their open house Wednesday, May 14th, at the TFC office. With 19 social service professionals from various organizations in attendance, the event was set up as a round-table discussion to introduce everyone to TFC’s legal services as well as to provide a networking opportunity among the organizations.! ! If you were unable to attend the open house, but would like more information about our legal services, please click here.! !!!!!!!! This entry was posted in News. Bookmark the permalink.! !! ← TFC Hits the Runway at JFK! Information & Support for People Living with HIV →
  21. 21. ← Don’t Blink ! ! Again Justice Prevails →! ! TFC Experts on Domestic Violence Posted: June 9, 2014 | Author: The Family Center | Filed under: Social Service Story |Leave a comment! ! Family Net/ Family Connections Child Welfare Experts! ! The US Department of Justice reports there are an estimated 960,000 domestic violence incidents per year, with approximately 6 million+ children witnessing this familial trauma.! ! TFC’s FamilyNet/ Family Connections program works with a number of families impacted by domestic violence. For Abused Women & Children Awareness Day, our expert team of counselors combined their years of knowledge to point out the warning signs and advise on ways to empower those affected by abuse.! ! What are some of the the warning signs for someone who may be suffering from abuse? Aside from the bruises and marks, isolation is a significant indicator. Those suffering from abuse usually have no contact with their family or friends. They tend to be distrustful of others and seek the approval of their abuser. One of the biggest warning signs in children is fear of, or aversion to, interacting with others. Spouses, or significant others, who constantly check in with their partners, or know nothing about household finances, can also be exhibiting signs of being in an abusive relationship.! ! How can someone intervene if they suspect a friend or neighbor is being abused? Just be upfront and ask. People will usually tell you the truth. From there, you can ask specific questions. Another good way is to ask the person about their feelings; it can help better identify what may be going on in the relationship. Sometimes those suffering abuse simply need to say it out loud to realize they are being abused.! ! What steps would you give someone who is trying to leave an abuser?! First, someone suffering from abuse needs a legal order of protection. This serves as documentation that abuse is happening. If someone leaving an abusive situation files for divorce, or there is a custody proceeding, the courts need this documentation. Also, there needs to be a safety plan with schools attended by the children involved, so the abuser will not be able to remove the children without permission. Family Net/ Family Connections experts also encourage clients in domestic violence situations to reach out to family or friends, because those recovering from abuse need a support system. Domestic violence shelters and their counselors can also be a significant resource for a family’s recovery from domestic violence and its trauma.! ! Eighty-five percent of women who leave an abusive relationship return, according to the National Coalition Against Domestic Violence. Why do you think victims return to their abusers so often?! Being in these relationships is almost behaviorally addictive. It sometimes feels normal to women, so they keep going back. Most victims also find it very difficult to be on their own. They realize that it’s hard to provide food for the family, or the money is not there like it may have been previously. It’s basically starting all over again and that can be very hard and also traumatic for a recovering family.! ! What have you noticed in victims after they have left their abusers?! Once those suffering from abuse explore and address their self-esteem issues, and build up a support system, they thrive. They usually want to do better for themselves and for their children. The kids will get involved with more organized activities and the parents try to become more socially active. Unfortunately, those fleeing domestic violence situations tend to pick the same kind of person in their next relationship. Another stumbling block is that children sometimes act out or reflect behaviors that they witnessed. For these reasons, we strongly recommend individual and family counseling so domestic abuse survivors can learn what is a healthy relationship, and parents and children can learn to deal with the emotional trauma.
  22. 22. ← Lindsey Wilson’s Human Heart Tour Comes to TFC! Family Center Clients Exhibit Work at MoMA →! ! Self Care Workshop Posted: July 21, 2014! ! ! On Wednesday, July 23rd, The Family Center is hosting a Self-Care Workshop from 10am to 12pm at our Bedford-Stuyvesant, Brooklyn office. The workshop will teach caregivers how to take care of themselves physically, mentally, emotionally, and spiritually, while still taking care of others. The two-hour session will include discussions, meditations, relaxation practices, and a chair yoga activity. The Self- Care Workshop is open to current Family Center clients, 18 years-old and up, and everyone is welcome to bring a friend.! ! If you would like to attend the workshop and learn how to recharge your battery as a caregiver, contact Julian at 718-230-1739, ext. 182.! ! If you’re a service provider interested in self-care, please read our blog Advocacy Through Self-Care.! !!!!!!!! This entry was posted in News. Bookmark the permalink.! ! ← Lindsey Wilson’s Human Heart Tour Comes to TFC! Family Center Clients Exhibit Work at MoMA →
  23. 23. Crafting Happiness Posted: August 18, 2014! On Thursday, August 14th, Credit Suisse’s CFO Change staff team welcomed Family Center client families to their office at 11 Madison Avenue for an arts and crafts project. Each person created two greeting cards -one for someone in their life and one for an area hospital or nursing home patient. Along with the help of Credit Suisse volunteers, client families demonstrated their artistic skills by decorating over 30 greeting cards with silk flowers, glitter, shapes, and stencils. Volunteers’ and clients’ creative talents did not stop there, as they also designed posters with empowering messages like “Smile!” and “Love, Laugh, Learn.” These custom cards and posters will be delivered by Family Center staff and clients to hospital and nursing home patients in the neighborhood of Bedford-Stuyvesant, Brooklyn, where our main office is now located. Our children and families thoroughly enjoyed themselves and are excited about their new friends at Credit Suisse! Everyone at The Family Center is tremendously grateful to the staff team of CFO Change for this wonderful event. We hope it will be the first of many! This entry was posted in News. Bookmark the permalink.! ! ← The Buddy Program Visits The Staten Is Yankees! ! TFC Pink Ladies + Gents Rock the Susan G. Komen Greater NYC Race for the Cure on Sept 7th →
  24. 24. School's in Session Posted: September 17, 2014 | Author: The Family Center | Filed under: Our Legal Lifeline, Social Service Story | Tags: intern, internship, student |Leave a comment! L to R: David, Ifeoma, Adam Halper (Legal Services Director), Nkeonyeasua, and Nicolas! ! With another school year starting, TFC welcomes a new batch of interns, Proficio volunteers, and fellows into the office.! In the last eight years, TFC has provided credit to over 100 interns, hailing from school such as NYU, CUNY, Columbia, and Fordham. This past summer TFC hosted Rachel (City University of New York School of Law), Rita (New York Law School), and Devin (Hofstra University of Law), who are featured in an upcoming intern vlog. In the next few weeks and months, various departments will accommodate interns.! The legal department will host two fellows- David from Cardozo and Ifeoma from Columbia -and two Proficio volunteers: Nkeonyeasua (Harvard) and Nicolas (NYU). While on staff, these students and pro bono legal professionals have an opportunity to learn about an array of legal matters, like guardianship and adoption, and how to secure benefits, like housing and disability, for clients.! ! Right to left: Caitlin, Sofia, and Polly! ! Over the next few months the research staff will enjoy the company of the new research interns- Caitlin (Hunter), Estefani (BMCC), Sylvia (Hunter), and Polly (SUNY Downstate). While assisting research staff with The Buddy Program study and on-going evaluation of ESLS, they will also collaborate with the social service department, learning the process of survey administration. Through this, these eager interns will gain knowledge of different assessment tools, such as KIPS, Ages and Stages questionnaire (ASQ) and Social Skills Improvement System assessment (SSIS).! ! Sabina! ! The Family Support and Counseling Program has also welcomed Sabina (Brooklyn College Mental Health Counseling Master’s Program) this semester. Utilizing her previous experience working with children, Sabrina will expand her work to family counseling while at TFC.! TFC opens its doors to interns all year round. If you are interested in interning with the legal department, or becoming a Proficio volunteer, please contact Adam Halper at, if you are interested in learning more about becoming a research intern, please contact Casey Castro at, and for individuals interested in working with the family services department, please contact Rebecca Kim at
  25. 25. ← TFC Pink Ladies + Gents Rock the Susan G. Komen Greater NYC Race for the Cure on Sept 7th! !! Fall Bereavement Group Posted: September 19, 2014! ! The Family Center is now registering families for our free 10-week bereavement support group starting October 1st for children and their parents/caregivers who have lost a loved one. Register today!! ! •! Who Should Attend? Children ages 6 – 16 and parent/caregivers! ! •! When? 5:30-7pm on Wednesday evenings, starting October 1 and running for 10 weeks! ! •! Meeting Location? The Family Center office at 493 Nostrand Avenue, on the northeast corner of Fulton Street and Nostrand Avenue! Dinner will be served at every meeting and metrocards will be available for transportation home. Individual and family counseling are also available.! To register or more information, please contact Marya Gilborn at (718) 230-1379 x 114 This entry was posted in News, Upcoming Events and tagged bereavement, grief, grieving, services for caregivers, services for fathers, services for grandparents, support group. Bookmark the permalink.! ! ← TFC Pink Ladies + Gents Rock the Susan G. Komen Greater NYC Race for the Cure on Sept 7th
  26. 26. ← Fall Bereavement Group ! Steady Down the Line Posted on October 21, 2014 !! September 26th, Linedata treated some of our families and children on their day off from school to a few games of bowling at Bowlmor Time Square. The afternoon was filled with strikes, gutter balls, pizza and tons of laughter. Along with just an all around good time, everyone was thrilled to be sharing the lanes with Linedata volunteers on the holiday Friday. ! If you would like to sponsor an event for our families and children, please contact Development & Communications Director, Aileen Parker, for more information. !! This entry was posted in News. Bookmark the permalink. ← Fall Bereavement Group
  27. 27. RLM PUBLIC RELATIONS RLM Public Relations was a full-service PR firm serving clients in a wide range of industries using the Full Frontal Approach™, encompassing: • Aggressive pursuit of PR tactics aligned with corporate strategy! ! • Proven methodology; measurable and tangible results! ! • Disciplined structure; no frivolous activity! ! • Being constantly responsive and nimble; always getting our hands dirty! ! • Continually providing useful information to journalists, turning on a dime ! RLM created the Full Frontal PR Approach • We’re smart, we have extensive experience with web site and consumer goods promotion! • We know what we’re doing, and so will you! • We won’t waste your money! • You can trust us; we’re experts! • We know how to turn companies, products and people into cultural phenomena! • We know all the relevant media! !R LM was recognized for trendSpotting, the ability to place our clients ahead of trends. We demonstrate daily that smart and creative public relations is thriving. WFMU-FM While attending South by Southwest in Austin, on-air personality Benjamen Walker interviewed Group Commerce CEO Jonty Kelt. BIZ REPORT Reporter Kristina Knight covered the announcement that Red Aril signed Mansueto Venture as a client. PAIDCONTENT Writer Laura “Hazard” Owen covered the launch of Book Country’s self-publishing.
  28. 28. Penguin Group USA creates Book Country PENGUIN GROUP USA ! Penguin Group (USA) Inc. is the U.S. affiliate of the internationally renowned Penguin Group, one of the largest English-language trade book publishers in the world. Formed in 1996 as a result of the merger between Penguin Books USA and The Putnam Berkley Group, Penguin Group (USA), is a leading U.S. adult and children's trade book publisher. The Penguin Group, with operations in the US, UK, Australia, Canada, India, New Zealand, Ireland, South Africa and China, is led by CEO and Chairman, John Makinson, and is owned by Pearson plc. Pearson is an international media company with market-leading businesses in education, business information, and consumer publishing.! Penguin Group (USA) publishes under a wide range of prominent imprints and trademarks, among them Viking, G. P. Putnam's Sons, The Penguin Press, Riverhead Books, Dutton, Penguin Books, Berkley Books, Gotham Books, Portfolio, New American Library, Plume, Tarcher, Philomel, Grosset & Dunlap, Puffin, and Frederick Warne. ! Book Country is a place where readers and writers of genre fiction come together to read original fiction, post work or comments, and make a name for themselves. Our free community is a creative and supportive space where fiction writers and readers can give and receive constructive criticism, discover new and entertaining books, discuss and share tips and experiences, and learn about the publishing industry. Book Country aims to be useful, egalitarian, and merit-based while fostering an atmosphere of encouragement and creativity.! ! Book Country also offers a convenient and affordable way to self-publish eBooks and print books. With a variety of services available, we want you to be able to put your book on the map. As Book Country grows, we will continue to offer additional features and services we think you will appreciate.
  29. 29. Aspiring Authors Get Help Online by Julie Bosman ! ! In the old days of publishing, getting your manuscript into the hands of an editor often meant mailing the unsolicited finished product to the offices of literary agents or editors, where it would receive a cursory look from an editorial assistant — or none at all.! A modern version of the slush pile is the online “writing community,” a Web site where aspiring novelists can post their ideas, writing samples or manuscripts and open them to comments and reviews from strangers.! On Tuesday Penguin Group USA, the publisher of Tom Clancy, Kathryn Stockett and Nora Roberts, will unveil its own venture, Book Country, a Web site for writers of genre fiction.! In its initial phase Book Country will allow writers to post their own work — whether it’s an opening chapter or a full manuscript — and receive critiques from other users, who can comment on points like character development, pacing and dialogue. Later this summer the site will generate revenue by allowing users to self-publish their books for a fee by ordering printed copies. (The books will bear the stamp of Book Country, not Penguin, and the site is considered a separate operation from Penguin.)! The site will also explain the business of finding an agent, marketing and promoting a book, using social media and handling digital and subsidiary rights.! Penguin hopes the site will attract agents, editors and publishers scouting for new talent, and allow writers to produce work with more polish and direction than they could otherwise.! The project has been spearheaded by Molly Barton, the director of business development for Penguin and the president of Book Country.! “One of the things I remember really clearly from my early editorial experiences was this feeling of guilt,” Ms. Barton said in an interview. “I would read submissions and not be able to help the writer because we couldn’t find a place for them on the list that I was acquiring for. And I kept feeling that there was something we could do on the Internet to really help writers help each other.”! Book Country users are invited to submit work in certain genres: romance, fantasy, science fiction, thriller and mystery. Those categories are broken down into subgenres like military science fiction, steampunk, space opera and alternate history.! In one discussion in a test version of the Web site, users debated the question, “Is your hook ‘high concept?’ ” (A sample from a writer who signed in as K. S. Brown: “A vampire is kidnapped and tortured, and the man her secret government sends to rescue her is a weredragon, the ancient enemy of all vampires.”)! To discourage plagiarism, administrators have disabled the copy-and-paste and print mechanisms on the site.! Ms. Barton said she had been influenced by Web sites like Ravelry, a popular site for knitters and crocheters. It has more than 1.3 million registered users.! Countless writers’ Web sites have popped up in recent years, including Writers Cafe, Protagonize and Mibba, but executives at Penguin said other sites did not provide so comprehensive an experience as the site they wanted to create.! “It’s connecting disparate pieces that writers had to go to three or four different sites to find,” Ms. Barton said.!
  30. 30. Penguin Adds Self-Publishing To Writing Community Site Book Country By Laura Hazard Owen ! @laurahazardowen! Nov 16, 2011 9:41 AM ET! ! Aspiring writers come to Book Country, Penguin Group USA’s online genre fiction community, to post and workshop their romance, science fiction/fantasy, thriller and mystery manuscripts in progress. Now Book Country is adding a self-publishing option, with packages ranging from $99 to $549. While companies like HarperCollins have launched their own writing communities, Penguin is the first “big six” publisher to add self-publishing tools to its offerings.! Penguin launched Book Country in April. The site is overseen by Penguin global digital director Molly Barton and has about 4,000 members who have published 561 books. A “small number” of Book Country members have found agents, Penguin says. The rest can now choose “a new kind of self-publishing that offers a more professional product and provides guidance that isn’t currently available from other players,” Penguin CEO David Shanks said in a statement.! SEE ALSO: HarperCollins' Writing Community Site Authonomy Adds E-Book Imprint! Book Country provides users with three self-publishing packages: $99 for a user-formatted e-book; $299 for a user-formatted print and e-book; and $549 for a professionally formatted print and e-book. Those who select the $549 option can choose from six styles created by Penguin’s in-house designers. Each style corresponds to a certain book genre: “The Sensation” for sci-fi/fantasy titles, for example, or “The Riddler” for mysteries and thrillers. Users can make up to 15 free formatting changes before the book is published.! Users can also choose from a variety of options for distributing their book. “Wide distribution” means that the book is sold on Book Country as well as across e-bookstore like Amazon (NSDQ: AMZN), Apple (NSDQ: AAPL), Barnes & Noble (NYSE: BKS), Google (NSDQ: GOOG), Kobo and others. “Basic distribution” is on Book Country only, and users get a discount for selecting that option. Books can also be kept private if users just want to sell them to a select group of people.! There are certain pricing rules: E-books have to be at least $0.99, for example, and print books have to be priced equal to or above the manufacturing cost (Book Country provides guidance once it knows how long the print book will be). An e-book can’t be priced higher than its print equivalent. DRM is available for titles above $2.99; titles below $2.99 are DRM-free.! For books sold on Book Country, users earn a 70 percent royalty if the book is priced above $2.99, and a 30 percent royalty if the book is priced between $0.99 and $2.95. The royalty rate is the same on third-party sites, but there, since third-party sites also charge fees, a user receives the 70 percent royalty minus the third-party fee. For example, an e-book published by Book Country and sold on Amazon for $2.99 gets 70 percent royalty from Amazon: $2.09. The Book Country user then gets 70 percent of the $2.09: $1.47. Users are paid via PayPal every 30 days with a minimum payment of $50. If a user doesn’t reach $50 within three months, he or she gets paid and the cycle restarts.! Shanks told the WSJ that Penguin has invested “a substantial amount of money” in Book Country’s technology, and that while the company may offer some of Book Country’s most successful self-published authors traditional publishing contracts, it won’t refer authors it rejects to Book Country: That “wouldn’t be appropriate,” Barton said.! HarperCollins’ online writing community, Authonomy, recently launched its own digital imprint, which “hand picks” the best works on the site and publishes them as original e-books. But this appears to be the first time a traditional publisher has launched a separate self-publishing operation. It is a smart strategy: While Penguin is unlikely to pick up almost any of the authors publishing on Book Country and offer them traditional contracts (Authonomy has done so a few times), it is keeping these authors close and engaged with its brand and is turning them into an additional revenue stream. And if it is in search of new genre fiction authors, it knows where to look first.!
  31. 31. Welcome to Book Country! At BEA (Book Expo America) I had the chance to learn about Book Country, a new online community for writers. I really liked what I saw and thought Book Country had a little something special that I haven't seen in other online communities. We have many aspiring authors and editors who follow this blog, so we thought y'all would enjoy getting to know a little bit more about Book country. We have a Q & A with Book Country President, Molly Barton. We hope you enjoy what you see and head on over to Book Country!! ! Molly Barton, President ! Molly Barton, the president of Book Country, has overseen the company from its inception. She has a history of success and innovation in book publishing. Always looking for better ways to serve writers and readers, she leads Penguin’s efforts to publish apps, enhanced and amplified eBooks, and eSpecials, which are digital-only essays and short stories. Molly helped launch the successful Amazon Breakthrough Novel Award Contest for Penguin, and she continues to develop digital publishing projects, new business models, strategies, and partnerships in her role as director of business development at Penguin Group (USA). Molly started at Penguin in 2004 as an editor and she still edits a select group of fiction writers for Viking and other imprints. She previously held editorial and marketing roles at Oxford University Press. She has worked with many well-known authors including Terry McMillan, Melissa Bank, Nick Hornby, Meg Rosoff, Laura Dave, Ceridwen Dovey and Anya Ulinich. Molly earned a Bachelor of Arts degree in English from Wesleyan University, where she was also a Ford Fellow in the Writing Program.! ! What was the idea behind Book Country? What does Book Country provide that other sites don't? The idea is to build a truly useful place for aspiring genre fiction writers to get read. We saw writers becoming frustrated with some of the other online writing sites that overpromise while providing little real guidance to writers. At Book Country, writers who participate in the community and share work or chapters of their work may well get noticed by editors and agents who are reading fiction on the site. And one of Penguin’s goal as parent company of Book Country is to build a new way to discover talent.! ! But the focus of Book Country is on writers helping writers in a constructive environment that is also a fun place for readers. When writers upload their fiction to the site, we ask them to specify the two criteria where they are most interested in getting feedback, e.g. plot, pacing, character development, so that they get the most out of the reviews from fellow Book Country members. ! ! Membership is free. Book Country is focused on science fiction, fantasy, romance, mystery and thriller. We are not trying to be all things to all writers – we are building a community of like-minded writers so that they can give one another helpful feedback and so that we can do the best job of connecting writers to appropriate readers.! ! To that end, Book Country gives writers discoverability tools like tagging, faceted search, and the Genre Map. The groundbreaking Genre Map provides readers with a fun and visual way to browse 42 subgenres to find something they’d like to read. Writers who upload their work answer a few questions about their book and Book Country places them on the map according to compass points like light vs. dark, funny vs. scary, realistic vs. fantastic, sexy vs. innocent. The map also features Landmark Titles, which are well-known books in each subgenre so readers can browse by checking out new writers who appear near writers whose work they know and like. !
  32. 32. To that end, Book Country gives writers discoverability tools like tagging, faceted search, and the Genre Map. The groundbreaking Genre Map provides readers with a fun and visual way to browse 42 subgenres to find something they’d like to read. Writers who upload their work answer a few questions about their book and Book Country places them on the map according to compass points like light vs. dark, funny vs. scary, realistic vs. fantastic, sexy vs. innocent. The map also features Landmark Titles, which are well-known books in each subgenre so readers can browse by checking out new writers who appear near writers whose work they know and like. ! ! The Genre Map (click to view full size picture)! ! To help make sure that writers on Book Country find readers, we have a rule in place that if you post work to the site, you must read and review three other writers’ books on the site before we’ll make your book visible to the community. We also have a Section on the Books home page called Waiting to be Discovered, an area that features new titles that were recently uploaded and have not yet received any Peer Reviews. ! ! Writers can hash out craft and business questions on our Discussions forum. Established authors and Book Country staff members drop in to the Discussion Boards to answer questions and moderate the discussions about such topics as How to Write A Sex Scene, Writing the Other and Writing Fight Scenes.! ! How do aspiring authors interact with industry professionals through Book Country? The focus of Book Country is on writers helping writers and we take merit very seriously – the peer reviews on the site are reviewed by the community (thumbs up or down for ‘constructive feedback’) and members gain or lose influence in the community depending on these ratings and the level of activity. This means that writers cannot post work to the site and invite all their friends to the site to “vote them up” – it won’t work because brand new members’ comments are not weighted as heavily as established and well respected members of the community. ! ! All of that said, we do welcome book industry professionals as Book Country members; we have agents and editors (from many publishing houses, not just Penguin) in our community already! They all have their own reasons for being part of the Book Country: some are there as writers themselves; a few of them are there incognito so they can give helpful feedback and participate in writing discussions without the whole weight of their profession there to intimidate a writer; and yes, a lot of them are there reading for new talent. One of our early beta users found agent representation this way. ! ! If an agent or an editor wants to get in touch with one of our members, he or she can write to us and we’ll arrange an email introduction, if the author gives us permission to do so. There is no direct messaging on the site so people can’t ‘spam’ each other with unwanted messages but we will facilitate email introductions if both parties consent.! ! What are your goals and vision for Book Country? Ideally, I’d love to find writers on Book Country that I can bring to the Penguin editors for publication! There are some extraordinary writers on this site already. ! ! And we want to see the community grow even bigger. We’ve only been in public beta for five weeks, but already we have almost 2700 members and more than 400 manuscripts posted.!
  33. 33. In the late summer, we’ll be launching self-publishing services for those writers interested in pursuing a non-traditional publishing path. We’re building the system in-house; there are so many self-publishing companies offering expensive – and sometimes deceptive – services, services that were designed by engineers and technologists rather than publishers and people who love books. I really felt we could do better.! ! What has been the most rewarding response to the opening of Book Country? We’ve received so many emails, Tweets and links to blog posts where writers tell us how much being a part of Book Country has helped them become better writers. It’s really gratifying to know that we’re affecting real people in a tangible way.! ! What are some of your favorite/must read postings on Book Country right now? I particularly like delving into the Discussions forum, where writers and readers are having smart conversations about all kinds of things. One of my favorite threads right now is a very funny conversation about traits in romance heroines that drive readers crazy. [link - Discussions/Default.aspx?id=112467]. Another is a thread about whether writer share their writing with romantic partners. [link -].! ! As for books, our community manager Colleen Lindsay recommends a steampunky-romance called Shadows Over Love [link -], and Danielle Poiesz, our editorial coordinator, really likes a Regency romance called Fly Me to the Stars [link -]. And I’ve just finished reading a contemporary romance called Family Ties [link - bookId=100118] that I really enjoyed. !
  34. 34. Penguin Unveils Social Network for Genre Fiction at Book Expo '11 By Shel Horowitz, Editor, Down to Business/Global Arts Review Book Country is a new social network specifically for fans and writers of genre fiction: mysteries, thrillers, science fiction, fantasy, and romance. Owned by print publishing giant Penguin, Book Country is open to authors from any publisher, as long as they write within one of the genres.! I interviewed Molly Barton, President of Book Country and Director of Business Development at Penguin Group (USA ) (when necessary for context, my questions are in italics; my comments are in square brackets):! I created Book Country because I wanted to create a real stepping stone for aspiring fiction writers to improve their work, learn how to describe their work in the most advantageous manner, and to learn about the various publishing paths available to them. I also saw self-publishing companies offering very expensive services designed by technologists rather than publishers or marketers, and felt we could do better. Why authors from all houses and not just Penguin authors? I felt it was important to give fiction writers a holistic view. The Landmark Books [well-known titles in a genre] are from publishers across the industry! [The site categorizes books not only by genre, but also by their rank in several sets of statistics that provide social proof: essentially, a curatorial function-helping readers choose books they'll like or that will be especially helped by their feedback. The site lists books in this order:] . At the top: Book Country favorites: highest rated by community in five genres. . Next, Buzz Books: most activity . Below, Waiting to Be Discovered.! As a writer, you're free to upload work in progress or finished work, but you have to review three other people's work before yours is visible.! What makes the site unique? Several things, actually. We try to focus heavily on discoverability, and to that end we created the Genre Map, which allows writers and readers a way to focus on genres with a particular kind of granularity, using tones (light vs. dark; funny vs. scary; sexy vs. innocent; realistic vs. fantastic) as compass points on the maps.
  35. 35. We also offer a Waiting to Be Discovered area on the main book page, which bubbles up newly-posted fiction that hasn't yet been critiqued. Other things that make us different: Authors can request feedback on the specific criteria (i.e., plot, character development, setting, etc) where they feel they need the most help. Recommendations can be integrated with social media [sent to Facebook and Twitter]. No Flash is used. Our Reader was designed to emulate an e-reader experience, and as such is really a great reading experience. Viewers can adjust the font size and style, and readers can take notes on the fly [with a post-it-note-type feature keyed to different areas of feedback requested].! We review the reviewers and are instituting a true meritocracy, unlike some other sites where authors can stack reviews with their friends. Readers can vote on whether a review is constructive, and the reviewer gains or loses karma based on that. If [top-rated reviewers] say a book is great, it matters more.! Why just genre categories? People ask, why don't you have nonfiction, poetry, literary fiction? I wanted to do genre fiction because I want readers to know this is a focused site, and it's easy for them to find something they'd like to read. You can use the favorites, buzz books, top lists within genre, or you can go into our faceted search [hierarchical menus including tags and peer review criteria]. I also wanted to create a visual echo of the serendipity you find in a traditional brick & mortar bookstore. Because people always describe new books in reference to existing books, if you go to the genre map, you can see the landmarks [well-known books as compass points along the matrix, once you've clicked on an icon in the above screen]. Click on points nearby to get [similar] book recommendations.! [Barton and her team also have a sense of play; at the expo, they distributed buttons that incorporated the Book Country logo - the bright red nib of a fountain pen - into fun graphics such as the "nerd alert" radiating beacon, and a "born to write" button in which the nib looked suspiciously like swimming sperm.! When did you get started? We soft-launched - what we've been calling a "public beta" - on April 26. Book Country is a free community, but to review books or participate in a discussion, you do need to join the site. Right now, non-members can read up to 5000 words of any manuscript; once you've joined and logged in, can read up to 30,000 words of any manuscript. You can "Request to Connect" with another writer if you'd like to read that writer's entire work. And we're hoping to have books by Book Country members for sale on the Genre Map when we launch (late summer). How will you monetize? Several ways. In late summer, we'll be launching self-publishing services, on a system we're currently building ourselves. We're also hoping we'll find some great new writers for our Penguin editors. The writers on Book Country have no obligation to Penguin, but we have do have editors watching closely. There are a number of literary agents who have joined the site, too, as well as editors from other publishing houses. One of our beta users has already found representation this way.
  36. 36. What else do you offer? Well, the coolest thing about Book Country is the Genre Map, of course, but we also have a big discussions forum focused on genre fiction, as well as the craft and business of writing; we've gotten a huge number of posts already. We moderate fairly heavily and like to think we offer a more writer-focused series of discussions that some other online communities. We also have a magazine-style blog where we're commissioning articles from writers and publishing professionals; we'll use this as conduit for educating writers about the book business.! How many people are involved? Four full-time employees, plus a service agreement with Penguin, plus five developers. Colleen Lindsay, our community manager, a former associate director of publicity for Del Rey Books, is a genre fiction specialist with 24 years of experience in publishing and bookselling; she's also very active on Twitter, with more than 70,000 followers. Danielle Poiesz, a former associate editor at Pocket Books, is our editorial coordinator; in addition to acquiring romance and urban fantasy titles for Pocket, Danielle was also the community manager for the Pocket After Dark online urban fantasy community. And my own publishing background includes a long stint in Penguin editorial before moving into business development. AND HOW MANY READERS AND WRITERS, BOTH OVERALL AND BY GENRE? We've been in public beta for less than five weeks but already we have nearly 2700 Book Country members, with more than 400 manuscripts posted. Right now, our most populated genres are fantasy and romance, but the other genres are catching up fast! How are you promoting the site? We're attending writers' conferences, genre conventions like New York ComicCon and trade shows like BEA to talk about Book Country. At BEA alone, we gave more than 100 Book Country demos to media folks, publishing professionals. We're also using social media like Facebook and Twitter in smart ways; we've contracted with a PR firm to do more traditional media outreach; and just generally spreading the word through personal connections. It's been a very exciting time for us!
  37. 37. !!! If you’re a writer, it’s time to explore Book Country NICHOLAS LIM/METRO! 08 August 2011 03:51! !! Most how-to books on the creative process tell writers to stay far away from the time-suck that is the Internet. But Book Country, a new online platform, lets new writers get exposure, motivation and, most importantly, feedback. Focused on the genres of romance, fantasy, science fiction, thriller and mystery, members can upload a work in progress, explore and provide notes about work already posted, and participate in discussions about the business and craft of writing. “Traditionally, a writer has to have a full manuscript before reviews are possible. With Book Country, he just has to upload a few chapters and he will be able to get feedback on his work,” says Molly Barton, president of the site. “It makes the whole process less intimidating.” Book Country also focuses on reciprocity.? Members are allowed to upload work only after they have provided reviews for three other works. “All the reviews are moderated. And the reviews by more established members will weigh more than reviews by newer members,” Barton says. “This way, a writer cannot ask his friends to join and give his own work a raving review. This maintains the integrity of our website.”! NEW YORK!!! Book Country’s “Genre Map” arranges and organizes the many types of fiction, which can range from “paranormal romance” to “military science fiction.”!
  38. 38. WEATHERTRENDS WeatherTrends 360 INTERNATIONAL m is powered by Weather Trends International, the business that was ranked by Forbes in 2009 as #5 on their Top 200 list and is ranked as the leader in long range weather forecasting. Weather Trends International is comprised of an experienced team of veteran meteorologists, scientists and mathematicians who have spent their professional lives studying weather. m's success in being able to share future weather trends isn’t new, in fact this proprietary and highly reliable technology has been tried, tested and proven over the past 8 years with leading retailers, businesses and countries. At, we believe in being able to see weather almost a year in advance to plan for the days that matter most to you. We all know what it’s like to plan a party, wedding or vacation only to have the weather "not cooperate" and cause for some last minute changes. ! ! Seeing the future weather for events that are important to you allows you to better prepare, plan, and maybe even adjust your special days to take advantage of what the weather will bring.
  39. 39. ! App offers advance weather forecasts By Kari Bodnarchuk ! Globe Correspondent / June 26, 2011 ! ! Weather Trends International makes planning and packing for trips easier, as it provides forecasts up to a year in advance for more than 6.4 million locations in 195 countries. And it does so with more than 80 percent accuracy. The company’s new website,, and iPhone app provide monthly, daily, and hourly forecasts, including projected high and low temperatures, and rainfall and snowfall trends; a customizable e-mail alert system that delivers personalized weather information; a weather planner; and 14 global weather maps that track lightning, wave heights, UV indices, and sunshine hours. The full version of the app costs 99 cents through iTunes, while the website provides full access to all the information with a free membership. 610-807-3585, !!!! July 7, 2011 Clear Forecasts All Year Long Sometimes making plans more than a week or two in advance can be nearly impossible. A meeting on the links, for example, can be hard to pinpoint according to the weather. But many golf courses require bookings weeks or months in advance and, unfortunately, most weather outlets can only make ten-day forecasts. A rainout may not be the end of the world on most occasions, but what if you planned your trip to Scotland specifically to tea-off on St. Andrew’s famed greens?! Enter Weather Trends International (WTI), a company that’s been providing year-ahead weather forecasting in 195 countries with an impressive eighty percent accuracy. It has its roots in business weather guidance for retailers, manufacturers and agricultural firms as varied as Wal-Mart, Energizer, Clorox and even Hershey’s. “We’ve been a trusted weather information provider to more than a hundred marquee companies for almost a decade, and now we’re proud to introduce our year-ahead weather forecasting to the consumer market,” said Bill Kirk, chief executive officer of Weather Trends International.! While their math-based statistical forecasting technology was previously only available to clients making billion-dollar marketing decisions impacted by weather, WTI’s global forecasts are now available to the public This means that small businesses owners, as well as the titans of industry, can craft their business plans around the year’s weather patterns. It also means that leisure travelers can book a well-deserved getaway with the sunshine they’re craving.! As of this month, the full version WeatherTrends360 iPhone App is available in the App store for 99 cents, although the Web site also provides full access to all information with a free membership. iPad and Android applications are in the works and will be available soon.!
  40. 40. June 29, 2011 2:50 PM PDT WT360 Pro for iOS predicts next year's weather by Amanda Kooser !! I'm really looking forward to the light rain showers that are predicted to fall on Albuquerque, N.M., on Wednesday, May 2, 2012. Coupled with a high of 88 degrees, it should be a lovely day. I'm marking it on my calendar to play hooky from work.! I'm privy to this knowledge thanks to WT360 Pro, a 99- cent app for the iPhone, iPod Touch, and iPad that gives weather forecasts up to 360 days into the future. It's as close to a weather crystal ball as you can get.! WT360 Pro isn't just guessing blindly. It's tied in with the Weather Trends International site, a place to go for weather forecasts and long-range future predictions. The company uses a super-secret formula that takes into account weather history and statistics.! There are plenty of practical applications for an app like this. You could figure out if that lavish outdoor wedding you're planning for next spring is likely to happen amid a monsoon. You could choose your fall vacation destination based on which beach town will have the nicest weather.! ! Really, this makes sense for anyone arranging travel plans for months down the line. Should the NFL season actually happen, then the Super Bowl in Indianapolis could be played on a day when the low should hit 17 degrees. Pack a down jacket.! The WT360 app capably handles short-term forecasts as well, though it's not as slick-looking as some of the other weather apps out there. A neat little animated weather map feature gives you a look at temperatures in different regions around the world. ! Ultimately, WT360 doesn't need to blow you away with the visuals. The developers know that the real draw is its 1,000-yard stare into the future.!
  41. 41. ! Roamings ! SEE THE FUTURE (WEATHER, THAT IS) ! ! Want to know if it will be sunny in Italy the week you've chosen to go next spring? ! Weather Trends International, recently named one of Forbes' most promising companies, has a launched a website and iPhone app giving consumers access to global weather forecasts for a year. projects high and low temperatures, as well as precipitation, in more than six million locations, and claims to do so with 80% accuracy. Take that six o'clock news. ComputerAmerica/061722.mp3
  42. 42. ! • • • Group Commerce is the market-leading platform for publishers who want to succeed in e-commerce. Our company serves the three groups that make an eCommerce program work: the consumer, the publisher, and the merchant. ! We have the platform. Our technology has been designed to serve the unique needs of brands and media companies from the ground up. It’s an enterprise-grade platform that serves as a true command center for a publisher’s eCommerce program; there’s nothing else like it out there. ! ! We match our platform with best-in-class services. We know exactly what it takes to succeed. Through our professional services, we’re the only company that provides all of the necessary know-how to help publishers win in eCommerce (e.g. payment processing, customer service, merchant sourcing, merchandising strategy, etc).! ! Founded in 2010, Group Commerce is backed by Spark Capital, Carmel Ventures, Lerer Ventures, and Bob Pittman. Our clients include, CBS Local,, DailyCandy, Hearst Publications, Meredith Corporation, the New York Times, Thrillist, and many more. by David Rosenblatt! Chairman! by Jonty Kelt! CEO!
  43. 43. Group Commerce Powers Buying Efforts For Web Publishers by Gavin O'Malley, Friday, March 11, 2011 4:05 PM At the risk of reshaping online advertising, Jonty Kelt is on a mission to turn every Web publisher into a Groupon-like deal service.! As CEO of Group Commerce -- which he recently co-founded with some fellow DoubleClick and Google alums -- Kelt is out to prove that publishers hold a key advantage over Groupon and its many clones. Simply put, publishers have "connections with unique audiences," Kelt tells Online Media Daily.! Sure, commercially inclined publishers with targeted audiences might be better-suited to the deal game. But Kelt says: "Ultimately, all audiences have needs, and no one knows those needs better than publishers."! Off to a strong start, Group Commerce is already powering group-buying efforts for The New York Times, Meredith Corporation, Thrillist and DailyCandy.! Amid a crowd of white-label technology platforms, Group Commerce hopes to set itself apart. It's offering what Kelt calls "merchandising strategy," which helps publishers plan and execute their own deal strategies.! Presently, the company has four staffers dedicated to such merchandising efforts, along with three customer-service representatives that can help a publishers' audience answer any questions or concerns they have regarding a deal.! Group Commerce also has 15 sales associates that will cultivate merchant deals for publishers, if they prefer not to put their own salespeople on the job.! Having just raised $8 million in capital, however, Kelt says the company plans to employ about 100 salespeople by the end of the year, and expand their presence from five cities to 20.! For its services, Group Commerce takes a share of deal-generated revenue, which varies based on the extent to which it helps publishers. Some publishers, including the NYT and Thrillist, use their own salespeople to sell daily deals. According to Kelt, however, daily deals do not threaten existing media buying and planning structures.! On the contrary, he insists, "we're opening up a new area for them -- local, in particular. That doesn't mean that national advertisers can't participate [in daily deals], but it serves a very different purpose" than other forms of online advertising.! Forrester analyst Sucharita Mulpuru agrees. "It's its own separate channel," she says. "It's a different bucket."! As such, Mulpuru believes that adding daily deal services to content and marketing mixes is a "no-brainer" for publishers. "There's a lot of hype [around group buying], but it's a very lucrative model ... and publishers are struggling to figure out how to make more money."! Formerly head of DoubleClick's search technology and services businesses in Europe and Asia, Kelt co-founded Group Commerce in 2010 along with David Rosenblatt, formerly CEO of DoubleClick and now Group Commerce Chairman, and Andrew Glenn, credited with developing the DoubleClick Ad Exchange and now CTO of Group Commerce.! The company's current investors include Spark Capital, Carmel Ventures, Lerer Media Ventures and Bob Pittman, who founded MTV Networks and now serves as chairman of media and entertainment platforms at Clear Channel.! Over the next four years, spending on domestic "deal-a-day" offers will approach $4 billion, according to recent estimates from BIA/ Kelsey. That's up from $873 million in 2010, which would represent a 35.1% compound annual growth rate, according to the market research firm.
  44. 44. Hearst's Groupon Clone Could Be A Huge Business Noah Davis | Jul. 19, 2011, 11:50 AM | 1,599 | ! ! Hearst plans to launch a daily deals service later this summer, starting with offerings targeting the subscribers of Road & Track and Car and Driver. By the end of the year, the company plans to be selling group deals for all its magazine brands. ! Hearst is partnering with Group Commerce, the company that provides platforms for brands such as Thrillist and DailyCandy. ! We spoke with Vinicius Vacanti - an expert in the space and founder of Yipit, a service that finds you great local deals by learning your tastes - to get his thoughts on whether Hearst can turn this Groupon clone into a viable business. His answer? In a word: yes. In four, it could be big. Vacanti, who hopes the daily deals model succeeds since it will be good for his startup, tells us that the largest barrier to daily deals startups is acquiring a customer base. Hearst already has this, so their difficulty will be converting a magazine's readers into purchasers. ! "The biggest challenge is convincing the audience that this is a good deal. Groupon does that implicitly because it's a group-buying platform," he says. "For the reader, why should they believe that the magazine is giving them a good deal on this product? I think what's really important for these media companies is to be very clear and explain why this is a good deal. How did this deal come about?" "If they can convince their readers that this is a service, not an advertisement, they could do very well. They need to say something like, 'All of you readers are buying the same set of goods. We're going to go to those providers and convince them to give us a deal so that you're getting a deal on things you're already buying.'" ! Hearst could face problems of location and scale, however, as Vacanti says daily deals works better on a local level than a national one. It would be a better business model to have 800,000 readers in New York (sort of like this?) than 800,000 scattered around the country, but it's not a dealbreaker. There are some categories such as travel that have fared well on a nationwide scale. Hearst is betting that cars will translate across the country. ! Group deals are a cheap business with huge upside. The expenses are minimal - sales people to secure deals and technology costs from Group Commerce. Vacanti thinks the company will only need to sell "in the hundreds" for the initiative to be in good shape financially. Hearst should be able to convert that many readers into buyers without much trouble. ! In the end, of course, "it all comes down to execution." Considering the model is there, the technology exists, and the overhead is low, it's hard not to see the magazine company finding another revenue stream. Expect a deluge of deals in the near future. ! "If this works for Hearst, then you are going to see every magazine in the country do a daily deals," Vacanti says. !! Read more: utm_source=alerts#ixzz1kcHnPICU
  45. 45. 39639 Group Commerce Hooks Up With Group- Buying Written on May 25, 2011 ! ! ADOTAS – Hey publishers, why let Groupon have all the group-buying fun? Especially when Group Commerce can easily plug in its group-buying and social commerce platform to your site to let the deals go flying. ! ! Already powering group-buying initiatives at The New York Times, Thrillist and DailyCandy, Group Commerce has just added to its roster of publishers. The new Boston Deals service will allow local merchants to offer wicked discounts to 1.3 million monthly uniques around Beantown. ! ! As space leader Groupon signs deals with location-based mobile social networks like Foursquare and Loopt, Group Commerce’s plug-and-play platform is an interesting twist to the ever-expanding group-buying game. Local-centric sites like offer not only a geotargeted audience, but typically an engaged reader base — exactly who local and smaller merchants want to reach. ! ! Group Commerce was founded in 2010 and is financially backed by Spark Capital, Carmel Ventures, Lerer Ventures and Bob Pittman. It’s executive team boasts a slew of DoubleClick veterans, including former CEO David Rosenblatt in the position of executive chairman, former search head Jonty Kelt as CEO and former engineering head Andrew Glenn playing CTO.
  46. 46. JIM SOSS Red Aril CEO! Jim is a seasoned interactive marketing executive with a passion for building teams that deliver a strategic advantage within competitive markets. Prior to joining Red Aril, Jim was vice president of multichannel marketing services at Acxiom Corporation, where he was responsible for uniting global businesses that spanned both digital and traditional marketing ($300M+). Jim initially joined Acxiom as vice president and general manager of Acxiom Digital (formerly Digital Impact, Inc.) a leading digital solution provider and top twenty-five interactive agency. Before Acxiom, Jim spent several years with infoGROUP as vice president of sales, business operations, client services, and professional consultancy. Prior to the Internet age, Jim built an extensive background in enterprise software and previously served as an executive with Starlight Networks, Sybase, Inc., and Pansophic Systems. Jim holds a B.S.E. from Princeton University and an M.B.A. with high honors distinction from the University of Chicago, Booth School of Business. Red Aril was founded on the basic premise that data is one of the most valuable — and most underutilized — assets in the digital ecosystem today. Everyone recognizes the value of that data, but no one knows how to fully access, manage and optimize it.! We set out to combine data analytics, online advertising and CRM veterans with one goal in mind: to develop the first truly integrated Data Management and Audience Optimization Platform (DMP). To do that, we collected every type of data — public and private, structured and unstructured, online and offline – and translated that data into something meaningful for our audience of marketers. We then put that data to practical use within our customers' worlds.! The result is the Red Aril DMP, a unique Data Management and Audience Optimization Platform that truly solves the data complexity problem in a unique and compelling fashion.! Today Red Aril is a unit of iCrossing, a global digital marketing agency that combines talent and technology to build connected brands. So now we're not simply a different kind of data company, but a company that provides a cross-channel view of customers in real time, identifying high-value audiences with greater precision than ever before to reach the most valuable customers on a more personal level.!
  47. 47. ! BizReport: Advertising: May 25, 2011! Two new partnerships offer advertisers control over privacy, relevant messaging In 2011 it has become clear that brands' need to not only connect with consumers through relevant, engaging ads, but they also need to assure consumers' privacy within the space. Two new partnerships should help brands do both. by Kristina Knight ! ! First up, the DoubleVerify/AudienceScience partnership. Through the partnership DoubleVerify's BrandAssure solution will verify where ads are placed so that advertisers know they are reaching brand appropriate, engaged audiences. It will help brands remain or become compliant with Online Behavioral Advertising, IAB Europe's European Framework for Online Behavioural Advertising and DAA Self-Regulatory Program (US) tenets. ! ! "Transparency and accountability are increasingly important in online advertising. Campaign tracking is now more complex as agencies, ad networks and DSPs run ads in mass quantities. Furthermore, self-regulation in Europe and the US is now a mandate from the industry and government regulators. Third-party media verification and consumer disclosure through the enhanced notice icon are positive steps toward building trust all around with the consumer and with the companies working in the ecosystem," sand Oren Netzer, Co-Founder and CEO, DoubleVerify. ! ! Next up, the Mansueto Ventures/Red Aril endeavor. Mansueto publishes 'Inc.' and 'Fast Company'. Through this partnership Red Aril will help to personalize content, assuring advertisers and publishers using Mansueto Ventures' platform of a more engaging user experience. Red Aril will help to create 'sophisticated profiles' through which content can be targeted to users tastes. ! ! "We're seeing increasing demand for this kind of full-circle, real time audience targeting from sophisticated marketers across industries. We're excited that Masueto singled out Red Aril for its ability to support the breadth of its data management needs," said Jim Soss, CEO, Red Aril.
  48. 48. The Receivables Exchange !! ! ! ! ! ! Fast, affordable access to working capital, regardless of size.! The Receivables Exchange is the online marketplace for selling accounts receivable. We connect businesses seeking working capital to a global network of accredited institutional investors. Since its inception, the Exchange has helped thousands of companies get capital on their terms.! The Receivables Exchange LLC, with offices in New Orleans and New York, is a subsidiary of the New Orleans Exchange (NOE).! ! !! Justin Brownhill, ! Co-Founder & CEO! !!! Nicolas Perkins, ! Co-Founder & President
  49. 49. NYSE Euronext acquires minority stake in Receivables Exchange BBR Staff Writer! Published 14 September 2011! ! NYSE Euronext has acquired a minority stake in The Receivables Exchange (TRE), an online marketplace for US receivables sales.! Both the companies have launched a joint strategic initiative to market TRE's Corporate Receivables Program (CRP) to potential sellers, including New York Stock Exchange listed companies.! TRE's CRP is an electronic marketplace for the standardized purchase and sale of corporate accounts receivable.! CRP gives companies increased flexibility in managing working capital via receivables sales, access to diverse funding sources without adding leverage, off-balance sheet benefits, reduced complexity and time to market, and competitive cost of capital, said NYSE.! The process lowers Days Sales Outstanding to as little as one day and allows companies to tap into the $17 trillion US accounts receivable market.! In addition, NYSE Euronext has appointed Paul DeDomenico, former CEO of GE Capital - working capital solutions, as head of global CRPs.! NYSE Euronext executive vice president and head of NYSE Listings Scott Cutler said their alliance with TRE adds to their growing portfolio of issuer services and provides their listed companies affordable and continuous access to working capital.! TRE co-founders Justin Brownhill, CEO, and Nic Perkin, president jointly said CRP provides an efficient and cost-effective way for NYSE listed and other companies to leverage receivables for liquidity and balance sheet management and to improve return on assets and equity.! Terms of the acquisition investment were not disclosed. ! Intermediaries ECN & Exchanges
  50. 50. HANDSON MARKETING We’re Hands On so You Don’t Have to HandsOn Marketing was created in 2007 by former radio senior account executive, Jai Jones. HandsOn is a full service marketing company, primarily focused within the entertainment genre. The company handled artists’ images including their press material, booking and the vision of their brands. HandsOn was most recognized for the creation of the seven month long concert series Signature Sundays, which ran for three consecutive years. KATIE SHU SIGNATURE SUNDAYS TOW THE LINE
  51. 51. How Summer Concerts Should Be Signature Sundays was a series of concerts created and coordinated by HandsOn Marketing along with client Big City Events. The concerts were held every Sunday April- Thanksgiving, at the Big City Events venue, Firewater Bar & Grill. ! The concept of the concerts was to feature a local artist and a national artist once a month. Over the summer concerts by national artists grew to 2-3 times a month and came upon request, due to increasing popularity. Signature Sundays became the most talked about and notarized live music venue for any and every artist in Dallas. As part of the Sunday brunch portion, Signature Sunday provided a bottomless buffet, featuring various Dallas caters. In the evenings, the venue offered a complete menu including speciality dishes created by the house chief. Buckets of beers was available as well as premiere brands of wines and top shelf liquors. SEASON OPENER J. HOLIDAY HIP HOP LEGEND DOUG E FRESH REALITY STAR AND ARTIST RAY J
  52. 52. Best Live Music Venue in Dallas Dallas’ Best Outdoor Bar Firewater Bar & Grill ! 10261 Technology Blvd E, Dallas, TX ! This North Dallas hot spot offers a diverse menu, casual indoor/ outdoor scene and state-of-the-art stage for live music.! Tips: Get a dollar off everything Monday through Friday from 4pm to 7pm.! ! Author: ! DallasCitysearch! ! Author's Guidespot Page:! THE FACTS 1. 64% CLIENTELE RETENTION 2. 25% PROFIT GROWTH 3. RECOGNITION AS A PREMIERE ENTERTAINMENT VENUE 4. PRODUCED OVER 100 SUCCESSFUL SHOWS 5. HOSTED OVER 36 ARTISTS’ CONCERTS
  53. 53. Katie Shu Katie Shu was born and South Korean and raised in Iowa from the age of seven months. She began playing the piano at seven and has performed live since the age of ten. She received a Bachelor degree in Oboe Performance and Music Composition and degrees from the Conservatory of Music at the University of Missouri Kansas City. Afterward Shu took a year to aggressively pursue her career as a freelance artist. Her musical resume includes the oboe, saxophone, English horn and the guitar, along with an impressive vocal sound. ! ! Despite a rocky path which led Shu to a year incarcerated, she continued writing and composing her songs with the determination of building her solo career. Shu has opened for Grammy nominated Floetry, R&B legend Freddie Jackson and Oscar winners Three-6 Mafia. She has been the visionary mind behind Katie Shu Jazz Trio, The Katie Shu Quartet and the Wildflowers. She is the voice, writer, producer and promoter of her albums- Exotic PersuAsian, Blossoms, The One and Matters of the Heart- which combined distributed nearly 10,000 copies independently.! ! Upon the finalization of her album Exotic PersuAsian, Shu needed a press release, which she distributed independently. She was in the beginning phase of obtaining higher paying gigs and trying to aline herself as a professional musician.
  54. 54. Introducing Ms Katie Shu ! Kansas City, MO (Unsigned) March 2, 2009– Very few embody the talent and vocality of jazz, R&B, hip hop, classical, folk, neo-soul and rock. Katie Shu not only possesses this ability but commands every essence of each separately as well as combined. An eloquent sound so beautifully displayed in her new full-length album Exotic PersuAsian available early 2009. ! ! South Korean born, Shu was adopted at seven months and raised in Iowa. She began playing the piano at seven and has performed live since the age of ten. Her talents earned her a scholarship in Oboe Performance and Music Composition and degrees from the Conservatory of Music at the University of Missouri Kansas City. During her college career, Shu delve herself into the art including a hiatus after receiving her Bachelor’s degree to aggressively pursue her career as a freelance artist. After a year of struggling to make ends meet, Shu re-enrolled to receive her Master’s degree. Her year abroad was not in vain however; her musical resume had expanded to include saxophone, English horn and the guitar, all on top of her sharpened vocal sound. ! ! Although heavily involved in her music, Shu found herself involved with the wrong crowd and subsequently serving over a year in a maximum security woman’s prison. Her time incarcerated, never flattened her tone and instead ignited a flame to truly follow her love and dream of making music. She continued writing and composing her songs only to re-emerge with a new sense and the determination to build her solo career. Once paroled, Shu’s drive was stronger than ever and her ambition has continued to be endless. ! ! Throughout her career, Shu has opened for Grammy nominated Floetry, R&B legend Freddie Jackson and Oscar winners Three-6 Mafia. She has been the visionary mind behind Katie Shu Jazz Trio, The Katie Shu Quartet and the Wildflowers. Shu is not only the blossoming voice of her album but has also been the writer, producer and promoter of her previous albums- Blossoms, The One and Matters of the Heart- which combined distributed nearly 10,000 copies independently. ! ! Shu is ready to catapult herself to the main stage of the music scene with the new album Exotic PersuAsian, by not only being the vocalist but demonstrating her musical skills in every aspect of the album. With a slightly tattered past, Shu is set to prove herself as a rose in the concrete. ! ! For booking of Katie Shu, please contact Katie Shu at 816.359.1919 or email at; also listen to music and receive performance updates at katieshu. For media information, please contact Tonya Collins with HandsOn Marketing at 214.969.7209 or email at! !