RLM Public Relations


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The small PR firm when I got to NYC

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RLM Public Relations

  1. 1. RLM PUBLIC RELATIONS RLM Public Relations was a full-service PR firm serving clients in a wide range of industries using the Full Frontal Approach™, encompassing: • Aggressive pursuit of PR tactics aligned with corporate strategy! ! • Proven methodology; measurable and tangible results! ! • Disciplined structure; no frivolous activity! ! • Being constantly responsive and nimble; always getting our hands dirty! ! • Continually providing useful information to journalists, turning on a dime ! RLM created the Full Frontal PR Approach • We’re smart, we have extensive experience with web site and consumer goods promotion! • We know what we’re doing, and so will you! • We won’t waste your money! • You can trust us; we’re experts! • We know how to turn companies, products and people into cultural phenomena! • We know all the relevant media! !R LM was recognized for trendSpotting, the ability to place our clients ahead of trends. We demonstrate daily that smart and creative public relations is thriving. WFMU-FM While attending South by Southwest in Austin, on-air personality Benjamen Walker interviewed Group Commerce CEO Jonty Kelt. BIZ REPORT Reporter Kristina Knight covered the announcement that Red Aril signed Mansueto Venture as a client. PAIDCONTENT Writer Laura “Hazard” Owen covered the launch of Book Country’s self-publishing.
  2. 2. Penguin Group USA creates Book Country PENGUIN GROUP USA ! Penguin Group (USA) Inc. is the U.S. affiliate of the internationally renowned Penguin Group, one of the largest English-language trade book publishers in the world. Formed in 1996 as a result of the merger between Penguin Books USA and The Putnam Berkley Group, Penguin Group (USA), is a leading U.S. adult and children's trade book publisher. The Penguin Group, with operations in the US, UK, Australia, Canada, India, New Zealand, Ireland, South Africa and China, is led by CEO and Chairman, John Makinson, and is owned by Pearson plc. Pearson is an international media company with market-leading businesses in education, business information, and consumer publishing.! Penguin Group (USA) publishes under a wide range of prominent imprints and trademarks, among them Viking, G. P. Putnam's Sons, The Penguin Press, Riverhead Books, Dutton, Penguin Books, Berkley Books, Gotham Books, Portfolio, New American Library, Plume, Tarcher, Philomel, Grosset & Dunlap, Puffin, and Frederick Warne. ! Book Country is a place where readers and writers of genre fiction come together to read original fiction, post work or comments, and make a name for themselves. Our free community is a creative and supportive space where fiction writers and readers can give and receive constructive criticism, discover new and entertaining books, discuss and share tips and experiences, and learn about the publishing industry. Book Country aims to be useful, egalitarian, and merit-based while fostering an atmosphere of encouragement and creativity.! ! Book Country also offers a convenient and affordable way to self-publish eBooks and print books. With a variety of services available, we want you to be able to put your book on the map. As Book Country grows, we will continue to offer additional features and services we think you will appreciate.
  3. 3. Aspiring Authors Get Help Online by Julie Bosman ! ! In the old days of publishing, getting your manuscript into the hands of an editor often meant mailing the unsolicited finished product to the offices of literary agents or editors, where it would receive a cursory look from an editorial assistant — or none at all.! A modern version of the slush pile is the online “writing community,” a Web site where aspiring novelists can post their ideas, writing samples or manuscripts and open them to comments and reviews from strangers.! On Tuesday Penguin Group USA, the publisher of Tom Clancy, Kathryn Stockett and Nora Roberts, will unveil its own venture, Book Country, a Web site for writers of genre fiction.! In its initial phase Book Country will allow writers to post their own work — whether it’s an opening chapter or a full manuscript — and receive critiques from other users, who can comment on points like character development, pacing and dialogue. Later this summer the site will generate revenue by allowing users to self-publish their books for a fee by ordering printed copies. (The books will bear the stamp of Book Country, not Penguin, and the site is considered a separate operation from Penguin.)! The site will also explain the business of finding an agent, marketing and promoting a book, using social media and handling digital and subsidiary rights.! Penguin hopes the site will attract agents, editors and publishers scouting for new talent, and allow writers to produce work with more polish and direction than they could otherwise.! The project has been spearheaded by Molly Barton, the director of business development for Penguin and the president of Book Country.! “One of the things I remember really clearly from my early editorial experiences was this feeling of guilt,” Ms. Barton said in an interview. “I would read submissions and not be able to help the writer because we couldn’t find a place for them on the list that I was acquiring for. And I kept feeling that there was something we could do on the Internet to really help writers help each other.”! Book Country users are invited to submit work in certain genres: romance, fantasy, science fiction, thriller and mystery. Those categories are broken down into subgenres like military science fiction, steampunk, space opera and alternate history.! In one discussion in a test version of the Web site, users debated the question, “Is your hook ‘high concept?’ ” (A sample from a writer who signed in as K. S. Brown: “A vampire is kidnapped and tortured, and the man her secret government sends to rescue her is a weredragon, the ancient enemy of all vampires.”)! To discourage plagiarism, administrators have disabled the copy-and-paste and print mechanisms on the site.! Ms. Barton said she had been influenced by Web sites like Ravelry, a popular site for knitters and crocheters. It has more than 1.3 million registered users.! Countless writers’ Web sites have popped up in recent years, including Writers Cafe, Protagonize and Mibba, but executives at Penguin said other sites did not provide so comprehensive an experience as the site they wanted to create.! “It’s connecting disparate pieces that writers had to go to three or four different sites to find,” Ms. Barton said.!
  4. 4. Penguin Adds Self-Publishing To Writing Community Site Book Country By Laura Hazard Owen ! @laurahazardowen! Nov 16, 2011 9:41 AM ET! ! Aspiring writers come to Book Country, Penguin Group USA’s online genre fiction community, to post and workshop their romance, science fiction/fantasy, thriller and mystery manuscripts in progress. Now Book Country is adding a self-publishing option, with packages ranging from $99 to $549. While companies like HarperCollins have launched their own writing communities, Penguin is the first “big six” publisher to add self-publishing tools to its offerings.! Penguin launched Book Country in April. The site is overseen by Penguin global digital director Molly Barton and has about 4,000 members who have published 561 books. A “small number” of Book Country members have found agents, Penguin says. The rest can now choose “a new kind of self-publishing that offers a more professional product and provides guidance that isn’t currently available from other players,” Penguin CEO David Shanks said in a statement.! SEE ALSO: HarperCollins' Writing Community Site Authonomy Adds E-Book Imprint! Book Country provides users with three self-publishing packages: $99 for a user-formatted e-book; $299 for a user-formatted print and e-book; and $549 for a professionally formatted print and e-book. Those who select the $549 option can choose from six styles created by Penguin’s in-house designers. Each style corresponds to a certain book genre: “The Sensation” for sci-fi/fantasy titles, for example, or “The Riddler” for mysteries and thrillers. Users can make up to 15 free formatting changes before the book is published.! Users can also choose from a variety of options for distributing their book. “Wide distribution” means that the book is sold on Book Country as well as across e-bookstore like Amazon (NSDQ: AMZN), Apple (NSDQ: AAPL), Barnes & Noble (NYSE: BKS), Google (NSDQ: GOOG), Kobo and others. “Basic distribution” is on Book Country only, and users get a discount for selecting that option. Books can also be kept private if users just want to sell them to a select group of people.! There are certain pricing rules: E-books have to be at least $0.99, for example, and print books have to be priced equal to or above the manufacturing cost (Book Country provides guidance once it knows how long the print book will be). An e-book can’t be priced higher than its print equivalent. DRM is available for titles above $2.99; titles below $2.99 are DRM-free.! For books sold on Book Country, users earn a 70 percent royalty if the book is priced above $2.99, and a 30 percent royalty if the book is priced between $0.99 and $2.95. The royalty rate is the same on third-party sites, but there, since third-party sites also charge fees, a user receives the 70 percent royalty minus the third-party fee. For example, an e-book published by Book Country and sold on Amazon for $2.99 gets 70 percent royalty from Amazon: $2.09. The Book Country user then gets 70 percent of the $2.09: $1.47. Users are paid via PayPal every 30 days with a minimum payment of $50. If a user doesn’t reach $50 within three months, he or she gets paid and the cycle restarts.! Shanks told the WSJ that Penguin has invested “a substantial amount of money” in Book Country’s technology, and that while the company may offer some of Book Country’s most successful self-published authors traditional publishing contracts, it won’t refer authors it rejects to Book Country: That “wouldn’t be appropriate,” Barton said.! HarperCollins’ online writing community, Authonomy, recently launched its own digital imprint, which “hand picks” the best works on the site and publishes them as original e-books. But this appears to be the first time a traditional publisher has launched a separate self-publishing operation. It is a smart strategy: While Penguin is unlikely to pick up almost any of the authors publishing on Book Country and offer them traditional contracts (Authonomy has done so a few times), it is keeping these authors close and engaged with its brand and is turning them into an additional revenue stream. And if it is in search of new genre fiction authors, it knows where to look first.!
  5. 5. Welcome to Book Country! At BEA (Book Expo America) I had the chance to learn about Book Country, a new online community for writers. I really liked what I saw and thought Book Country had a little something special that I haven't seen in other online communities. We have many aspiring authors and editors who follow this blog, so we thought y'all would enjoy getting to know a little bit more about Book country. We have a Q & A with Book Country President, Molly Barton. We hope you enjoy what you see and head on over to Book Country!! ! Molly Barton, President ! Molly Barton, the president of Book Country, has overseen the company from its inception. She has a history of success and innovation in book publishing. Always looking for better ways to serve writers and readers, she leads Penguin’s efforts to publish apps, enhanced and amplified eBooks, and eSpecials, which are digital-only essays and short stories. Molly helped launch the successful Amazon Breakthrough Novel Award Contest for Penguin, and she continues to develop digital publishing projects, new business models, strategies, and partnerships in her role as director of business development at Penguin Group (USA). Molly started at Penguin in 2004 as an editor and she still edits a select group of fiction writers for Viking and other imprints. She previously held editorial and marketing roles at Oxford University Press. She has worked with many well-known authors including Terry McMillan, Melissa Bank, Nick Hornby, Meg Rosoff, Laura Dave, Ceridwen Dovey and Anya Ulinich. Molly earned a Bachelor of Arts degree in English from Wesleyan University, where she was also a Ford Fellow in the Writing Program.! ! What was the idea behind Book Country? What does Book Country provide that other sites don't? The idea is to build a truly useful place for aspiring genre fiction writers to get read. We saw writers becoming frustrated with some of the other online writing sites that overpromise while providing little real guidance to writers. At Book Country, writers who participate in the community and share work or chapters of their work may well get noticed by editors and agents who are reading fiction on the site. And one of Penguin’s goal as parent company of Book Country is to build a new way to discover talent.! ! But the focus of Book Country is on writers helping writers in a constructive environment that is also a fun place for readers. When writers upload their fiction to the site, we ask them to specify the two criteria where they are most interested in getting feedback, e.g. plot, pacing, character development, so that they get the most out of the reviews from fellow Book Country members. ! ! Membership is free. Book Country is focused on science fiction, fantasy, romance, mystery and thriller. We are not trying to be all things to all writers – we are building a community of like-minded writers so that they can give one another helpful feedback and so that we can do the best job of connecting writers to appropriate readers.! ! To that end, Book Country gives writers discoverability tools like tagging, faceted search, and the Genre Map. The groundbreaking Genre Map provides readers with a fun and visual way to browse 42 subgenres to find something they’d like to read. Writers who upload their work answer a few questions about their book and Book Country places them on the map according to compass points like light vs. dark, funny vs. scary, realistic vs. fantastic, sexy vs. innocent. The map also features Landmark Titles, which are well-known books in each subgenre so readers can browse by checking out new writers who appear near writers whose work they know and like. !
  6. 6. To that end, Book Country gives writers discoverability tools like tagging, faceted search, and the Genre Map. The groundbreaking Genre Map provides readers with a fun and visual way to browse 42 subgenres to find something they’d like to read. Writers who upload their work answer a few questions about their book and Book Country places them on the map according to compass points like light vs. dark, funny vs. scary, realistic vs. fantastic, sexy vs. innocent. The map also features Landmark Titles, which are well-known books in each subgenre so readers can browse by checking out new writers who appear near writers whose work they know and like. ! ! The Genre Map (click to view full size picture)! ! To help make sure that writers on Book Country find readers, we have a rule in place that if you post work to the site, you must read and review three other writers’ books on the site before we’ll make your book visible to the community. We also have a Section on the Books home page called Waiting to be Discovered, an area that features new titles that were recently uploaded and have not yet received any Peer Reviews. ! ! Writers can hash out craft and business questions on our Discussions forum. Established authors and Book Country staff members drop in to the Discussion Boards to answer questions and moderate the discussions about such topics as How to Write A Sex Scene, Writing the Other and Writing Fight Scenes.! ! How do aspiring authors interact with industry professionals through Book Country? The focus of Book Country is on writers helping writers and we take merit very seriously – the peer reviews on the site are reviewed by the community (thumbs up or down for ‘constructive feedback’) and members gain or lose influence in the community depending on these ratings and the level of activity. This means that writers cannot post work to the site and invite all their friends to the site to “vote them up” – it won’t work because brand new members’ comments are not weighted as heavily as established and well respected members of the community. ! ! All of that said, we do welcome book industry professionals as Book Country members; we have agents and editors (from many publishing houses, not just Penguin) in our community already! They all have their own reasons for being part of the Book Country: some are there as writers themselves; a few of them are there incognito so they can give helpful feedback and participate in writing discussions without the whole weight of their profession there to intimidate a writer; and yes, a lot of them are there reading for new talent. One of our early beta users found agent representation this way. ! ! If an agent or an editor wants to get in touch with one of our members, he or she can write to us and we’ll arrange an email introduction, if the author gives us permission to do so. There is no direct messaging on the site so people can’t ‘spam’ each other with unwanted messages but we will facilitate email introductions if both parties consent.! ! What are your goals and vision for Book Country? Ideally, I’d love to find writers on Book Country that I can bring to the Penguin editors for publication! There are some extraordinary writers on this site already. ! ! And we want to see the community grow even bigger. We’ve only been in public beta for five weeks, but already we have almost 2700 members and more than 400 manuscripts posted.!
  7. 7. In the late summer, we’ll be launching self-publishing services for those writers interested in pursuing a non-traditional publishing path. We’re building the system in-house; there are so many self-publishing companies offering expensive – and sometimes deceptive – services, services that were designed by engineers and technologists rather than publishers and people who love books. I really felt we could do better.! ! What has been the most rewarding response to the opening of Book Country? We’ve received so many emails, Tweets and links to blog posts where writers tell us how much being a part of Book Country has helped them become better writers. It’s really gratifying to know that we’re affecting real people in a tangible way.! ! What are some of your favorite/must read postings on Book Country right now? I particularly like delving into the Discussions forum, where writers and readers are having smart conversations about all kinds of things. One of my favorite threads right now is a very funny conversation about traits in romance heroines that drive readers crazy. [link - http://www.bookcountry.com/Community/ Discussions/Default.aspx?id=112467]. Another is a thread about whether writer share their writing with romantic partners. [link - http://www.bookcountry.com/Community/Discussions/Default.aspx?id=100108].! ! As for books, our community manager Colleen Lindsay recommends a steampunky-romance called Shadows Over Love [link - http://www.bookcountry.com/Books/BookDetails.aspx?bookId=100037], and Danielle Poiesz, our editorial coordinator, really likes a Regency romance called Fly Me to the Stars [link - http://bookcountry.com/Books/BookDetails.aspx?bookId=101733]. And I’ve just finished reading a contemporary romance called Family Ties [link - http://www.bookcountry.com/Books/BookDetails.aspx? bookId=100118] that I really enjoyed. !
  8. 8. Penguin Unveils Social Network for Genre Fiction at Book Expo '11 By Shel Horowitz, Editor, Down to Business/Global Arts Review Book Country is a new social network specifically for fans and writers of genre fiction: mysteries, thrillers, science fiction, fantasy, and romance. Owned by print publishing giant Penguin, Book Country is open to authors from any publisher, as long as they write within one of the genres.! I interviewed Molly Barton, President of Book Country and Director of Business Development at Penguin Group (USA ) (when necessary for context, my questions are in italics; my comments are in square brackets):! I created Book Country because I wanted to create a real stepping stone for aspiring fiction writers to improve their work, learn how to describe their work in the most advantageous manner, and to learn about the various publishing paths available to them. I also saw self-publishing companies offering very expensive services designed by technologists rather than publishers or marketers, and felt we could do better. Why authors from all houses and not just Penguin authors? I felt it was important to give fiction writers a holistic view. The Landmark Books [well-known titles in a genre] are from publishers across the industry! [The site categorizes books not only by genre, but also by their rank in several sets of statistics that provide social proof: essentially, a curatorial function-helping readers choose books they'll like or that will be especially helped by their feedback. The site lists books in this order:] . At the top: Book Country favorites: highest rated by community in five genres. . Next, Buzz Books: most activity . Below, Waiting to Be Discovered.! As a writer, you're free to upload work in progress or finished work, but you have to review three other people's work before yours is visible.! What makes the site unique? Several things, actually. We try to focus heavily on discoverability, and to that end we created the Genre Map, which allows writers and readers a way to focus on genres with a particular kind of granularity, using tones (light vs. dark; funny vs. scary; sexy vs. innocent; realistic vs. fantastic) as compass points on the maps.
  9. 9. We also offer a Waiting to Be Discovered area on the main book page, which bubbles up newly-posted fiction that hasn't yet been critiqued. Other things that make us different: Authors can request feedback on the specific criteria (i.e., plot, character development, setting, etc) where they feel they need the most help. Recommendations can be integrated with social media [sent to Facebook and Twitter]. No Flash is used. Our Reader was designed to emulate an e-reader experience, and as such is really a great reading experience. Viewers can adjust the font size and style, and readers can take notes on the fly [with a post-it-note-type feature keyed to different areas of feedback requested].! We review the reviewers and are instituting a true meritocracy, unlike some other sites where authors can stack reviews with their friends. Readers can vote on whether a review is constructive, and the reviewer gains or loses karma based on that. If [top-rated reviewers] say a book is great, it matters more.! Why just genre categories? People ask, why don't you have nonfiction, poetry, literary fiction? I wanted to do genre fiction because I want readers to know this is a focused site, and it's easy for them to find something they'd like to read. You can use the favorites, buzz books, top lists within genre, or you can go into our faceted search [hierarchical menus including tags and peer review criteria]. I also wanted to create a visual echo of the serendipity you find in a traditional brick & mortar bookstore. Because people always describe new books in reference to existing books, if you go to the genre map, you can see the landmarks [well-known books as compass points along the matrix, once you've clicked on an icon in the above screen]. Click on points nearby to get [similar] book recommendations.! [Barton and her team also have a sense of play; at the expo, they distributed buttons that incorporated the Book Country logo - the bright red nib of a fountain pen - into fun graphics such as the "nerd alert" radiating beacon, and a "born to write" button in which the nib looked suspiciously like swimming sperm.! When did you get started? We soft-launched - what we've been calling a "public beta" - on April 26. Book Country is a free community, but to review books or participate in a discussion, you do need to join the site. Right now, non-members can read up to 5000 words of any manuscript; once you've joined and logged in, can read up to 30,000 words of any manuscript. You can "Request to Connect" with another writer if you'd like to read that writer's entire work. And we're hoping to have books by Book Country members for sale on the Genre Map when we launch (late summer). How will you monetize? Several ways. In late summer, we'll be launching self-publishing services, on a system we're currently building ourselves. We're also hoping we'll find some great new writers for our Penguin editors. The writers on Book Country have no obligation to Penguin, but we have do have editors watching closely. There are a number of literary agents who have joined the site, too, as well as editors from other publishing houses. One of our beta users has already found representation this way.
  10. 10. What else do you offer? Well, the coolest thing about Book Country is the Genre Map, of course, but we also have a big discussions forum focused on genre fiction, as well as the craft and business of writing; we've gotten a huge number of posts already. We moderate fairly heavily and like to think we offer a more writer-focused series of discussions that some other online communities. We also have a magazine-style blog where we're commissioning articles from writers and publishing professionals; we'll use this as conduit for educating writers about the book business.! How many people are involved? Four full-time employees, plus a service agreement with Penguin, plus five developers. Colleen Lindsay, our community manager, a former associate director of publicity for Del Rey Books, is a genre fiction specialist with 24 years of experience in publishing and bookselling; she's also very active on Twitter, with more than 70,000 followers. Danielle Poiesz, a former associate editor at Pocket Books, is our editorial coordinator; in addition to acquiring romance and urban fantasy titles for Pocket, Danielle was also the community manager for the Pocket After Dark online urban fantasy community. And my own publishing background includes a long stint in Penguin editorial before moving into business development. AND HOW MANY READERS AND WRITERS, BOTH OVERALL AND BY GENRE? We've been in public beta for less than five weeks but already we have nearly 2700 Book Country members, with more than 400 manuscripts posted. Right now, our most populated genres are fantasy and romance, but the other genres are catching up fast! How are you promoting the site? We're attending writers' conferences, genre conventions like New York ComicCon and trade shows like BEA to talk about Book Country. At BEA alone, we gave more than 100 Book Country demos to media folks, publishing professionals. We're also using social media like Facebook and Twitter in smart ways; we've contracted with a PR firm to do more traditional media outreach; and just generally spreading the word through personal connections. It's been a very exciting time for us!
  11. 11. !!! If you’re a writer, it’s time to explore Book Country NICHOLAS LIM/METRO! 08 August 2011 03:51! !! Most how-to books on the creative process tell writers to stay far away from the time-suck that is the Internet. But Book Country, a new online platform, lets new writers get exposure, motivation and, most importantly, feedback. Focused on the genres of romance, fantasy, science fiction, thriller and mystery, members can upload a work in progress, explore and provide notes about work already posted, and participate in discussions about the business and craft of writing. “Traditionally, a writer has to have a full manuscript before reviews are possible. With Book Country, he just has to upload a few chapters and he will be able to get feedback on his work,” says Molly Barton, president of the site. “It makes the whole process less intimidating.” Book Country also focuses on reciprocity.? Members are allowed to upload work only after they have provided reviews for three other works. “All the reviews are moderated. And the reviews by more established members will weigh more than reviews by newer members,” Barton says. “This way, a writer cannot ask his friends to join and give his own work a raving review. This maintains the integrity of our website.”! NEW YORK!!! Book Country’s “Genre Map” arranges and organizes the many types of fiction, which can range from “paranormal romance” to “military science fiction.”!
  12. 12. WEATHERTRENDS WeatherTrends 360 INTERNATIONAL WeatherTrends360.co m is powered by Weather Trends International, the business that was ranked by Forbes in 2009 as #5 on their Top 200 list and is ranked as the leader in long range weather forecasting. Weather Trends International is comprised of an experienced team of veteran meteorologists, scientists and mathematicians who have spent their professional lives studying weather. WeatherTrends360.co m's success in being able to share future weather trends isn’t new, in fact this proprietary and highly reliable technology has been tried, tested and proven over the past 8 years with leading retailers, businesses and countries. At WeatherTrends360.com, we believe in being able to see weather almost a year in advance to plan for the days that matter most to you. We all know what it’s like to plan a party, wedding or vacation only to have the weather "not cooperate" and cause for some last minute changes. ! ! Seeing the future weather for events that are important to you allows you to better prepare, plan, and maybe even adjust your special days to take advantage of what the weather will bring.
  13. 13. ! App offers advance weather forecasts By Kari Bodnarchuk ! Globe Correspondent / June 26, 2011 ! ! Weather Trends International makes planning and packing for trips easier, as it provides forecasts up to a year in advance for more than 6.4 million locations in 195 countries. And it does so with more than 80 percent accuracy. The company’s new website, www.weathertrends360.com, and iPhone app provide monthly, daily, and hourly forecasts, including projected high and low temperatures, and rainfall and snowfall trends; a customizable e-mail alert system that delivers personalized weather information; a weather planner; and 14 global weather maps that track lightning, wave heights, UV indices, and sunshine hours. The full version of the app costs 99 cents through iTunes, while the website provides full access to all the information with a free membership. 610-807-3585, www.weathertrends360.com !!!! July 7, 2011 Clear Forecasts All Year Long Sometimes making plans more than a week or two in advance can be nearly impossible. A meeting on the links, for example, can be hard to pinpoint according to the weather. But many golf courses require bookings weeks or months in advance and, unfortunately, most weather outlets can only make ten-day forecasts. A rainout may not be the end of the world on most occasions, but what if you planned your trip to Scotland specifically to tea-off on St. Andrew’s famed greens?! Enter Weather Trends International (WTI), a company that’s been providing year-ahead weather forecasting in 195 countries with an impressive eighty percent accuracy. It has its roots in business weather guidance for retailers, manufacturers and agricultural firms as varied as Wal-Mart, Energizer, Clorox and even Hershey’s. “We’ve been a trusted weather information provider to more than a hundred marquee companies for almost a decade, and now we’re proud to introduce our year-ahead weather forecasting to the consumer market,” said Bill Kirk, chief executive officer of Weather Trends International.! While their math-based statistical forecasting technology was previously only available to clients making billion-dollar marketing decisions impacted by weather, WTI’s global forecasts are now available to the public atWeatherTrends360.com. This means that small businesses owners, as well as the titans of industry, can craft their business plans around the year’s weather patterns. It also means that leisure travelers can book a well-deserved getaway with the sunshine they’re craving.! As of this month, the full version WeatherTrends360 iPhone App is available in the App store for 99 cents, although the Web site also provides full access to all information with a free membership. iPad and Android applications are in the works and will be available soon.!
  14. 14. June 29, 2011 2:50 PM PDT WT360 Pro for iOS predicts next year's weather by Amanda Kooser !! I'm really looking forward to the light rain showers that are predicted to fall on Albuquerque, N.M., on Wednesday, May 2, 2012. Coupled with a high of 88 degrees, it should be a lovely day. I'm marking it on my calendar to play hooky from work.! I'm privy to this knowledge thanks to WT360 Pro, a 99- cent app for the iPhone, iPod Touch, and iPad that gives weather forecasts up to 360 days into the future. It's as close to a weather crystal ball as you can get.! WT360 Pro isn't just guessing blindly. It's tied in with the Weather Trends International site, a place to go for weather forecasts and long-range future predictions. The company uses a super-secret formula that takes into account weather history and statistics.! There are plenty of practical applications for an app like this. You could figure out if that lavish outdoor wedding you're planning for next spring is likely to happen amid a monsoon. You could choose your fall vacation destination based on which beach town will have the nicest weather.! ! Really, this makes sense for anyone arranging travel plans for months down the line. Should the NFL season actually happen, then the Super Bowl in Indianapolis could be played on a day when the low should hit 17 degrees. Pack a down jacket.! The WT360 app capably handles short-term forecasts as well, though it's not as slick-looking as some of the other weather apps out there. A neat little animated weather map feature gives you a look at temperatures in different regions around the world. ! Ultimately, WT360 doesn't need to blow you away with the visuals. The developers know that the real draw is its 1,000-yard stare into the future.!
  15. 15. ! Roamings ! SEE THE FUTURE (WEATHER, THAT IS) ! ! Want to know if it will be sunny in Italy the week you've chosen to go next spring? ! Weather Trends International, recently named one of Forbes' most promising companies, has a launched a website and iPhone app giving consumers access to global weather forecasts for a year. WeatherTrends360.com projects high and low temperatures, as well as precipitation, in more than six million locations, and claims to do so with 80% accuracy. Take that six o'clock news. http://archives.warpradio.com/btr/ ComputerAmerica/061722.mp3
  16. 16. ! • • • Group Commerce is the market-leading platform for publishers who want to succeed in e-commerce. Our company serves the three groups that make an eCommerce program work: the consumer, the publisher, and the merchant. ! We have the platform. Our technology has been designed to serve the unique needs of brands and media companies from the ground up. It’s an enterprise-grade platform that serves as a true command center for a publisher’s eCommerce program; there’s nothing else like it out there. ! ! We match our platform with best-in-class services. We know exactly what it takes to succeed. Through our professional services, we’re the only company that provides all of the necessary know-how to help publishers win in eCommerce (e.g. payment processing, customer service, merchant sourcing, merchandising strategy, etc).! ! Founded in 2010, Group Commerce is backed by Spark Capital, Carmel Ventures, Lerer Ventures, and Bob Pittman. Our clients include Boston.com, CBS Local, Chegg.com, DailyCandy, Hearst Publications, Meredith Corporation, the New York Times, Thrillist, and many more. by David Rosenblatt! Chairman! by Jonty Kelt! CEO!
  17. 17. Group Commerce Powers Buying Efforts For Web Publishers by Gavin O'Malley, Friday, March 11, 2011 4:05 PM At the risk of reshaping online advertising, Jonty Kelt is on a mission to turn every Web publisher into a Groupon-like deal service.! As CEO of Group Commerce -- which he recently co-founded with some fellow DoubleClick and Google alums -- Kelt is out to prove that publishers hold a key advantage over Groupon and its many clones. Simply put, publishers have "connections with unique audiences," Kelt tells Online Media Daily.! Sure, commercially inclined publishers with targeted audiences might be better-suited to the deal game. But Kelt says: "Ultimately, all audiences have needs, and no one knows those needs better than publishers."! Off to a strong start, Group Commerce is already powering group-buying efforts for The New York Times, Meredith Corporation, Thrillist and DailyCandy.! Amid a crowd of white-label technology platforms, Group Commerce hopes to set itself apart. It's offering what Kelt calls "merchandising strategy," which helps publishers plan and execute their own deal strategies.! Presently, the company has four staffers dedicated to such merchandising efforts, along with three customer-service representatives that can help a publishers' audience answer any questions or concerns they have regarding a deal.! Group Commerce also has 15 sales associates that will cultivate merchant deals for publishers, if they prefer not to put their own salespeople on the job.! Having just raised $8 million in capital, however, Kelt says the company plans to employ about 100 salespeople by the end of the year, and expand their presence from five cities to 20.! For its services, Group Commerce takes a share of deal-generated revenue, which varies based on the extent to which it helps publishers. Some publishers, including the NYT and Thrillist, use their own salespeople to sell daily deals. According to Kelt, however, daily deals do not threaten existing media buying and planning structures.! On the contrary, he insists, "we're opening up a new area for them -- local, in particular. That doesn't mean that national advertisers can't participate [in daily deals], but it serves a very different purpose" than other forms of online advertising.! Forrester analyst Sucharita Mulpuru agrees. "It's its own separate channel," she says. "It's a different bucket."! As such, Mulpuru believes that adding daily deal services to content and marketing mixes is a "no-brainer" for publishers. "There's a lot of hype [around group buying], but it's a very lucrative model ... and publishers are struggling to figure out how to make more money."! Formerly head of DoubleClick's search technology and services businesses in Europe and Asia, Kelt co-founded Group Commerce in 2010 along with David Rosenblatt, formerly CEO of DoubleClick and now Group Commerce Chairman, and Andrew Glenn, credited with developing the DoubleClick Ad Exchange and now CTO of Group Commerce.! The company's current investors include Spark Capital, Carmel Ventures, Lerer Media Ventures and Bob Pittman, who founded MTV Networks and now serves as chairman of media and entertainment platforms at Clear Channel.! Over the next four years, spending on domestic "deal-a-day" offers will approach $4 billion, according to recent estimates from BIA/ Kelsey. That's up from $873 million in 2010, which would represent a 35.1% compound annual growth rate, according to the market research firm.
  18. 18. Hearst's Groupon Clone Could Be A Huge Business Noah Davis | Jul. 19, 2011, 11:50 AM | 1,599 | ! ! Hearst plans to launch a daily deals service later this summer, starting with offerings targeting the subscribers of Road & Track and Car and Driver. By the end of the year, the company plans to be selling group deals for all its magazine brands. ! Hearst is partnering with Group Commerce, the company that provides platforms for brands such as Thrillist and DailyCandy. ! We spoke with Vinicius Vacanti - an expert in the space and founder of Yipit, a service that finds you great local deals by learning your tastes - to get his thoughts on whether Hearst can turn this Groupon clone into a viable business. His answer? In a word: yes. In four, it could be big. Vacanti, who hopes the daily deals model succeeds since it will be good for his startup, tells us that the largest barrier to daily deals startups is acquiring a customer base. Hearst already has this, so their difficulty will be converting a magazine's readers into purchasers. ! "The biggest challenge is convincing the audience that this is a good deal. Groupon does that implicitly because it's a group-buying platform," he says. "For the reader, why should they believe that the magazine is giving them a good deal on this product? I think what's really important for these media companies is to be very clear and explain why this is a good deal. How did this deal come about?" "If they can convince their readers that this is a service, not an advertisement, they could do very well. They need to say something like, 'All of you readers are buying the same set of goods. We're going to go to those providers and convince them to give us a deal so that you're getting a deal on things you're already buying.'" ! Hearst could face problems of location and scale, however, as Vacanti says daily deals works better on a local level than a national one. It would be a better business model to have 800,000 readers in New York (sort of like this?) than 800,000 scattered around the country, but it's not a dealbreaker. There are some categories such as travel that have fared well on a nationwide scale. Hearst is betting that cars will translate across the country. ! Group deals are a cheap business with huge upside. The expenses are minimal - sales people to secure deals and technology costs from Group Commerce. Vacanti thinks the company will only need to sell "in the hundreds" for the initiative to be in good shape financially. Hearst should be able to convert that many readers into buyers without much trouble. ! In the end, of course, "it all comes down to execution." Considering the model is there, the technology exists, and the overhead is low, it's hard not to see the magazine company finding another revenue stream. Expect a deluge of deals in the near future. ! "If this works for Hearst, then you are going to see every magazine in the country do a daily deals," Vacanti says. !! Read more: http://www.businessinsider.com/hearsts-groupon-clone-could-be-a-huge-business-2011-7? utm_source=alerts#ixzz1kcHnPICU
  19. 19. http://www.wfmu.org/playlists/shows/ 39639 Group Commerce Hooks Up Boston.com With Group- Buying Written on May 25, 2011 ! ! ADOTAS – Hey publishers, why let Groupon have all the group-buying fun? Especially when Group Commerce can easily plug in its group-buying and social commerce platform to your site to let the deals go flying. ! ! Already powering group-buying initiatives at The New York Times, Thrillist and DailyCandy, Group Commerce has just added Boston.com to its roster of publishers. The new Boston Deals service will allow local merchants to offer wicked discounts to 1.3 million monthly uniques around Beantown. ! ! As space leader Groupon signs deals with location-based mobile social networks like Foursquare and Loopt, Group Commerce’s plug-and-play platform is an interesting twist to the ever-expanding group-buying game. Local-centric sites like Boston.com offer not only a geotargeted audience, but typically an engaged reader base — exactly who local and smaller merchants want to reach. ! ! Group Commerce was founded in 2010 and is financially backed by Spark Capital, Carmel Ventures, Lerer Ventures and Bob Pittman. It’s executive team boasts a slew of DoubleClick veterans, including former CEO David Rosenblatt in the position of executive chairman, former search head Jonty Kelt as CEO and former engineering head Andrew Glenn playing CTO.
  20. 20. JIM SOSS Red Aril CEO! Jim is a seasoned interactive marketing executive with a passion for building teams that deliver a strategic advantage within competitive markets. Prior to joining Red Aril, Jim was vice president of multichannel marketing services at Acxiom Corporation, where he was responsible for uniting global businesses that spanned both digital and traditional marketing ($300M+). Jim initially joined Acxiom as vice president and general manager of Acxiom Digital (formerly Digital Impact, Inc.) a leading digital solution provider and top twenty-five interactive agency. Before Acxiom, Jim spent several years with infoGROUP as vice president of sales, business operations, client services, and professional consultancy. Prior to the Internet age, Jim built an extensive background in enterprise software and previously served as an executive with Starlight Networks, Sybase, Inc., and Pansophic Systems. Jim holds a B.S.E. from Princeton University and an M.B.A. with high honors distinction from the University of Chicago, Booth School of Business. Red Aril was founded on the basic premise that data is one of the most valuable — and most underutilized — assets in the digital ecosystem today. Everyone recognizes the value of that data, but no one knows how to fully access, manage and optimize it.! We set out to combine data analytics, online advertising and CRM veterans with one goal in mind: to develop the first truly integrated Data Management and Audience Optimization Platform (DMP). To do that, we collected every type of data — public and private, structured and unstructured, online and offline – and translated that data into something meaningful for our audience of marketers. We then put that data to practical use within our customers' worlds.! The result is the Red Aril DMP, a unique Data Management and Audience Optimization Platform that truly solves the data complexity problem in a unique and compelling fashion.! Today Red Aril is a unit of iCrossing, a global digital marketing agency that combines talent and technology to build connected brands. So now we're not simply a different kind of data company, but a company that provides a cross-channel view of customers in real time, identifying high-value audiences with greater precision than ever before to reach the most valuable customers on a more personal level.!
  21. 21. ! BizReport: Advertising: May 25, 2011! Two new partnerships offer advertisers control over privacy, relevant messaging In 2011 it has become clear that brands' need to not only connect with consumers through relevant, engaging ads, but they also need to assure consumers' privacy within the space. Two new partnerships should help brands do both. by Kristina Knight ! ! First up, the DoubleVerify/AudienceScience partnership. Through the partnership DoubleVerify's BrandAssure solution will verify where ads are placed so that advertisers know they are reaching brand appropriate, engaged audiences. It will help brands remain or become compliant with Online Behavioral Advertising, IAB Europe's European Framework for Online Behavioural Advertising and DAA Self-Regulatory Program (US) tenets. ! ! "Transparency and accountability are increasingly important in online advertising. Campaign tracking is now more complex as agencies, ad networks and DSPs run ads in mass quantities. Furthermore, self-regulation in Europe and the US is now a mandate from the industry and government regulators. Third-party media verification and consumer disclosure through the enhanced notice icon are positive steps toward building trust all around with the consumer and with the companies working in the ecosystem," sand Oren Netzer, Co-Founder and CEO, DoubleVerify. ! ! Next up, the Mansueto Ventures/Red Aril endeavor. Mansueto publishes 'Inc.' and 'Fast Company'. Through this partnership Red Aril will help to personalize content, assuring advertisers and publishers using Mansueto Ventures' platform of a more engaging user experience. Red Aril will help to create 'sophisticated profiles' through which content can be targeted to users tastes. ! ! "We're seeing increasing demand for this kind of full-circle, real time audience targeting from sophisticated marketers across industries. We're excited that Masueto singled out Red Aril for its ability to support the breadth of its data management needs," said Jim Soss, CEO, Red Aril.
  22. 22. The Receivables Exchange !! ! ! ! ! ! Fast, affordable access to working capital, regardless of size.! The Receivables Exchange is the online marketplace for selling accounts receivable. We connect businesses seeking working capital to a global network of accredited institutional investors. Since its inception, the Exchange has helped thousands of companies get capital on their terms.! The Receivables Exchange LLC, with offices in New Orleans and New York, is a subsidiary of the New Orleans Exchange (NOE).! ! !! Justin Brownhill, ! Co-Founder & CEO! !!! Nicolas Perkins, ! Co-Founder & President
  23. 23. NYSE Euronext acquires minority stake in Receivables Exchange BBR Staff Writer! Published 14 September 2011! ! NYSE Euronext has acquired a minority stake in The Receivables Exchange (TRE), an online marketplace for US receivables sales.! Both the companies have launched a joint strategic initiative to market TRE's Corporate Receivables Program (CRP) to potential sellers, including New York Stock Exchange listed companies.! TRE's CRP is an electronic marketplace for the standardized purchase and sale of corporate accounts receivable.! CRP gives companies increased flexibility in managing working capital via receivables sales, access to diverse funding sources without adding leverage, off-balance sheet benefits, reduced complexity and time to market, and competitive cost of capital, said NYSE.! The process lowers Days Sales Outstanding to as little as one day and allows companies to tap into the $17 trillion US accounts receivable market.! In addition, NYSE Euronext has appointed Paul DeDomenico, former CEO of GE Capital - working capital solutions, as head of global CRPs.! NYSE Euronext executive vice president and head of NYSE Listings Scott Cutler said their alliance with TRE adds to their growing portfolio of issuer services and provides their listed companies affordable and continuous access to working capital.! TRE co-founders Justin Brownhill, CEO, and Nic Perkin, president jointly said CRP provides an efficient and cost-effective way for NYSE listed and other companies to leverage receivables for liquidity and balance sheet management and to improve return on assets and equity.! Terms of the acquisition investment were not disclosed. ! Intermediaries ECN & Exchanges