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Strategy 2017 2018 Cycle

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This is the strategic plan for the Collin County Libertarian Party for the election cycle of 2017-2018.

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Strategy 2017 2018 Cycle

  1. 1. Strategy 2017-2018 Cycle Collin County Libertarian Party
  2. 2. Local Guideposts • Non-anxious presence • Issue-based • Community-focused
  3. 3. Goals • Grow the Collin County Libertarian Party (41) • Increase fundraising (33) • Improve branding (32) • Get on LP elected to local office (30) • Participate in the legislative process (26)
  4. 4. Grow the CCLP • Goal date: 12/31/2018 • Tactic: Always suggest joining the Facebook group when trying to recruit new members. If they are not on Facebook, join the mailing list. • Most votes in county race: 55,000 (19 percent) Sherriff Metric Current Goal Facebook group members 230 500 Regular monthly meeting attendees 12 25 Precinct chairs 22 40
  5. 5. Increase fundraising • Goal date: 12/31/2018 Metric Current Goal Recurring donations 3 10 Yearly total donations $1,500 $5,000 Elect one CCLP member to local office • Goal date: 12/31/2018 • Not feasible in 2017, but one candidate on the city council ballot in Allen, Plano, McKinney, Frisco, Wylie Metric Current Goal Office holders 0 1 County-wide Challenge candidate 0 1
  6. 6. Better Branding • Goal date: 12/31/2018 • Tactic: Streamline logos- Current mismatch, use only LP national branding • Tactic: Develop a tagline • Tactic: Get T-shirts that spark conversation • Tactic: Get annoucements in local Newspapers and Bulletins be everyone taking their initiative in their community Metric Current Goal Community events 3 6 Monthly posts .75 6
  7. 7. Participate in the legislative process • Goal date: 12/31/2018 • Tactic: Form a legislative committee • Tactic: Meet with the three State House representative and one State Senator from Collin County • Tactic: Attend city council meetings Metric Current Goal Meetings with state representatives 1 4 Committee members 0 5
  8. 8. Tactic checklists Bring someone to monthly meetings Submit content at least once every 2 months to FB and/or SMenning04@gmail.com Hand out cards and encourage people to join FB page Consider monthly donation Meet with at least one Legislator Reach out to Speakers for monthly meetings

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