An Introduction to WordPress

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Not so long ago, making changes to your website used to take a lot of technical know-how and expensive software. In recent years, content management systems (CMS) have made it easy to update and expand your website's content. One of the more powerful and flexible CMSs is WordPress. Collin Condray of Blue Zoo Creative will give you an insider’s look on this system, from its ease of use to some of its powerful features such as SEO (search engine optimization) and eCommerce.

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An Introduction to WordPress

  1. 1. BlueZooCreative.comTwitter.com/ccondray 3/13/2013
  2. 2. Who we are – Collin Condray 16 years experience in web development Web developer Programmer Retail data analysis for multi- billion dollar companies (3M and Tyson) Social media marketing  Agency experience with Collective Bias and Saatchi X  Local speaker at University of Arkansas, JBU, & Webster University
  3. 3. Who we are – Eric Huber 25 years as a graphic designer for both small businesses and Fortune 100 companies Marketing, advertising, and graphic design for small businesses Award winning designer Instructor for the New Design School
  4. 4. Our Team 4
  5. 5. What is WordPress? Content Management System Used to create, manage, store, and deploy text, image, and video content on Web pages No longer need to know HTML, CGI, etc. to make a dynamic website. 5
  6. 6. WordPress.com vs. Self Hosted .org 6
  7. 7. Who uses WordPress? 7
  8. 8. Why We Use WordPress? Easy to use Saves time Flexible Expandable 8
  9. 9. Updating Your Site Old School 9
  10. 10. Updating Your Site New School 10
  11. 11. Mobile Apps 11
  12. 12. Microsoft LiveWriter 12
  13. 13. Email Post 13
  14. 14. Professional Looking 14
  15. 15. Open Source 15
  16. 16. WordPress Community Thousands of designers and developers worldwide Support comes from community. Someone out there can help you with your problem. 16
  17. 17. Plugins for Everything Plugins extend the functionality of WordPress At the time this slide was made there were 23,941 plugins! 17
  18. 18. SEO 18
  19. 19. Blog Is Built In Use it for your latest news Search engines rank you higher if you update your site often. 19
  20. 20. Multiple User Levels Controls what access a user has to a site from full control to just visiting. 20
  21. 21. Social Media Sharing 21
  22. 22. Social Media Auto Posting 22
  23. 23. eCommerce 24
  24. 24. Advertising 25
  25. 25. Affiliate Sales 26
  26. 26. Membership 27
  27. 27. Online Classes 28
  28. 28. Establishing Credibility 29
  29. 29. Contact Form 30
  30. 30. Custom Post Types 32
  31. 31. Business Directory 33
  32. 32. Job Board 34
  33. 33. Mailing Lists 35
  34. 34. Wiki 36
  35. 35. Social Network 38
  36. 36. BlueZooCreative.comTwitter.com/ccondray 3/13/2013

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