BNI Social Media Overview


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A quick overview of how to get organized for social media. Presented to the Northwest Arkansas Network Builders BNI Group on March 24, 2011.

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  • Become genuinely interested in other people. Be a good listener. Encourage others to talk about themselves. Talk in terms of the other person's interest. Make the other person feel important - and do it sincerely. If you're wrong, admit it quickly and emphatically. Begin in a friendly way. Dramatize your ideas. Ask questions instead of giving direct orders.
  • In Tumblr's favor are the myriad options for posting, including Web, e-mail, iPhone app, phone call, desktop blogging apps, and more. Tumblr also has a certain design flair that isn't evident in Posterous, and certainly has more, and more interesting, themes to choose from. And, some may prefer Tumblr's clear separation of content types and multiple options for text editing. In Posterous' favor are its ease of posting via e-mail, and the especially clever auto-uploading and auto-formatting of attached media. If you post strictly audio or video files, your Posterous RSS feed can also act as a podcast feed. These advantages may appeal to users who focus on a lot of media, such as photographers, music bloggers, or podcasters. Posterous still has a fairly spartan design aesthetic, though the developers are working to address that with new themes and Tumblr compatibility. And some users may appreciate not thinking about content type so much as just getting it posted online
  • BNI Social Media Overview

    1. 1. 3/23/2011
    2. 2. What Is Social Media? <ul><li>Twitter and Facebook </li></ul><ul><li>AKA Social Networking AKA Web 2.0 </li></ul><ul><li>These are the technologies. </li></ul>
    3. 3. What is Social Media? <ul><li>“ A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” </li></ul><ul><li>- Groundswell </li></ul>
    4. 4. What Is Social Media? <ul><li>Social media networking is no different than regular networking. </li></ul><ul><li>Same rules in How to Win Friends and Influence People apply. </li></ul>
    5. 5.
    6. 6. What Is Social Media Brand Building? <ul><li>Reputation building </li></ul><ul><ul><li>Character </li></ul></ul><ul><ul><li>Knowledge </li></ul></ul><ul><li>Social media tools make it much easier to make your brand more visible. </li></ul>
    7. 7. Where to Begin?
    8. 8. Organizing for Social Media <ul><li>Home Base – The central place you want to interact with people. </li></ul><ul><li>Outposts – place where you have a presence and participate and promote yourself. </li></ul><ul><li>Passports – where you have profile but don’t take part in the conversation. </li></ul>
    9. 9. Pick Your Home Base <ul><li>WordPress </li></ul><ul><li>Tumblr </li></ul><ul><li>Posterous </li></ul>
    10. 10. Set Up Outposts/Passports <ul><li>LinkedIn is the office </li></ul><ul><li>Facebook is the home </li></ul><ul><li>Twitter is Happy Hour </li></ul>
    11. 11. Complete Profiles Fully <ul><li>Make sure your target keywords are in your profile </li></ul><ul><li>Link back to one place, your “home base” that has all the detail about you </li></ul><ul><li>Be real </li></ul><ul><ul><li>Use a picture </li></ul></ul><ul><ul><li>Talk about your personal life…a little </li></ul></ul>
    12. 12. Make It Easy To Share <ul><li>Include a Facebook Connect link, Call-to-Action buttons, Share Functions, or a button that invites people to do business with you in a prominent place on your blog. </li></ul><ul><li>Certain plugins can create all of these in one place. </li></ul>
    13. 13. Don’t Know What To Say? <ul><li>Find something cool, link to it on your site and comment on it. It could be as simple as adding “This is a great article because ____.” </li></ul>
    14. 14. Be Polite <ul><li>Don’t consistently talk about yourself and not help others. </li></ul><ul><li>Don’t randomly approach followers you barely talk to and simply ask for favors. </li></ul><ul><li>Don’t spam. </li></ul><ul><li>Don’t publicize private conversations. </li></ul>
    15. 16. 3/24/2011